📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Western Slope Health Center
🔹 Location: 3280 Washington St, Placerville, CA 95667
🔹 Job Type: Full-time
🔹 Category: Healthcare
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to increase brand awareness and referrals
- Building and maintaining relationships with hospitals, healthcare providers, and the community
- Leading advertising, digital marketing, and public relations efforts
- Overseeing social media, website management, and community outreach events
- Collaborating with admissions and leadership teams to align marketing goals with business objectives
ASSUMPTION: This role requires a strategic and creative marketing professional with a strong background in healthcare marketing and a passion for community engagement.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans to increase brand awareness and referrals
✅ Build and maintain relationships with hospitals, healthcare providers, and the community
✅ Lead advertising, digital marketing, and public relations efforts
✅ Oversee social media, website management, and community outreach events
✅ Track marketing performance metrics and adjust strategies as needed
✅ Collaborate with admissions and leadership teams to align marketing goals with business objectives
✅ Ensure compliance with state and federal healthcare marketing regulations
ASSUMPTION: This role requires a high level of independence and initiative, with the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (required)
Experience: Proven experience in healthcare marketing, skilled nursing, or senior living industry (preferred)
Required Skills:
- Proven ability to develop and execute successful marketing campaigns
- Strong networking, communication, and relationship-building skills
- Ability to analyze data and trends to optimize marketing strategies
- Passion for connecting with the community and enhancing brand reputation
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Fluency in Spanish (or other languages spoken in the community)
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of the local community will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (depending on experience)
Benefits:
- Competitive salary and career advancement opportunities
- Supportive and collaborative team environment
- Impactful work and leadership opportunities
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The salary range provided is based on industry standards for marketing directors in the healthcare industry, with consideration for the location and experience level required.
📌 Applicant Insights
🔍 Company Context
Industry: Western Slope Health Center is a part of the healthcare industry, focusing on skilled nursing and senior living services.
Company Size: Western Slope Health Center is part of a larger organization, PACS, with over 10,000 employees. This means applicants can expect a structured environment with opportunities for growth and collaboration.
Founded: PACS was founded in 1990, with Western Slope Health Center being one of its many facilities across the United States.
Company Description:
- Western Slope Health Center is committed to providing high-quality, compassionate care to its residents and patients
- The center offers a range of services, including skilled nursing, rehabilitation, and assisted living
- Western Slope Health Center is dedicated to creating a positive and professional workplace where team members feel valued and empowered
Company Specialties:
- Skilled nursing care
- Rehabilitation services
- Assisted living
Company Website: http://pacs.co.in
ASSUMPTION: Western Slope Health Center is part of a larger organization, PACS, which may influence the company's culture, policies, and opportunities for growth.
📊 Role Analysis
Career Level: This role is at the director level, requiring significant experience and expertise in marketing, particularly within the healthcare industry.
Reporting Structure: The Marketing Director will report directly to the Executive Director of Western Slope Health Center and collaborate with various departments, including admissions and leadership teams.
Work Arrangement: This is an on-site position, requiring the Marketing Director to be present at the facility in Placerville, CA. However, some flexibility may be available for remote work, depending on the candidate's needs and the organization's policies.
Growth Opportunities:
- Leadership opportunities within Western Slope Health Center or other PACS facilities
- Career advancement in marketing or related fields within the healthcare industry
- Expanding marketing efforts and team management responsibilities
ASSUMPTION: Given the size of PACS and the growth of the healthcare industry, there may be opportunities for career advancement and leadership roles within the organization.
🌍 Location & Work Environment
Office Type: Western Slope Health Center is a healthcare facility, with an on-site office for the Marketing Director.
Office Location(s): 3280 Washington St, Placerville, CA 95667
Geographic Context:
- Placerville is located in El Dorado County, California, with a population of approximately 10,000 residents
- The area is known for its historic downtown, outdoor recreation, and wine tasting opportunities
- The facility is conveniently located near major highways, making it easily accessible for both employees and visitors
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend events for community outreach and engagement
ASSUMPTION: The work environment at Western Slope Health Center is likely to be professional, collaborative, and focused on providing high-quality care to its residents and patients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Executive Director and other key stakeholders
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Marketing and strategic planning skills
- Understanding of the healthcare industry and local community
- Communication and relationship-building abilities
- Cultural fit with Western Slope Health Center and PACS
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the healthcare industry
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Western Slope Health Center and PACS to demonstrate your understanding of the organization and its mission
- Prepare questions to ask the interviewers about the role, the team, and the organization's goals
ATS Keywords: Marketing Director, Healthcare Marketing, Strategic Planning, Community Engagement, Advertising, Digital Marketing, Public Relations, Social Media Management, Website Management, Data Analysis, Relationship Building, Networking, Campaign Development, Compliance, Leadership, Team Collaboration
ASSUMPTION: The application process for this role may be competitive, given the desirable location, competitive salary, and opportunities for growth within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Website content management systems (e.g., WordPress, Drupal)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the Marketing Director's expertise.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Accountability
Work Style:
- Professional and respectful
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for connecting with the community and enhancing brand reputation in the healthcare industry?
- Are you comfortable working in a professional and collaborative environment, with a focus on providing high-quality care?
- Do you thrive in a role that requires strategic planning, leadership, and the ability to manage multiple projects and deadlines?
ASSUMPTION: Western Slope Health Center and PACS value candidates who are passionate about their mission, committed to providing high-quality care, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Balancing multiple marketing initiatives and deadlines
- Adapting to changes in the healthcare industry and regulatory environment
- Building and maintaining relationships with various stakeholders, including hospitals, healthcare providers, and the community
- Ensuring compliance with state and federal healthcare marketing regulations
ASSUMPTION: The Marketing Director will need to be adaptable, organized, and able to manage multiple priorities effectively to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing director roles in the healthcare industry, this position may offer a more focused and community-oriented approach to marketing
- Western Slope Health Center's commitment to high-quality, compassionate care may set it apart from other healthcare providers in the region
- This role may offer opportunities for career advancement within PACS, given the organization's size and growth potential
ASSUMPTION: Applicants should research similar roles in the healthcare industry and consider the unique aspects of this position at Western Slope Health Center when evaluating their fit for the role.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to increase brand awareness and referrals for Western Slope Health Center
- Building and maintaining relationships with local hospitals, healthcare providers, and community organizations to enhance the center's reputation and expand its reach
- Leading advertising, digital marketing, and public relations efforts to promote the center's services and events
- Overseeing social media, website management, and community outreach events to engage the local community and attract new residents and patients
ASSUMPTION: The specific projects and initiatives undertaken by the Marketing Director may vary depending on the organization's priorities, the local market conditions, and the Marketing Director's expertise.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Marketing Director in the first 90 days?
- How does Western Slope Health Center support the growth and development of its marketing team members?
- What are the most significant challenges facing the healthcare industry, and how does Western Slope Health Center plan to address them?
- How does the Marketing Director collaborate with other departments, such as admissions and leadership teams, to align marketing goals with business objectives?
- What are the opportunities for career advancement within PACS, and how does the organization support internal promotions?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the healthcare industry
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Western Slope Health Center and PACS to demonstrate your understanding of the organization and its mission
- Prepare questions to ask the interviewers about the role, the team, and the organization's goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
