Marketing Director

📌 Core Information - Job Title: Marketing Director - Company: Tishman Speyer - Location: NYC - Midtown - Job Type: Full-time, On-site - Category: Marketing - Date Posted: April 8, 2025 - Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Developing and managing marketing strategies for Rockefeller Center attractions - Driving brand awareness and lead generation through integrated marketing campaigns - Collaborating with cross-functional teams and external partners for effective execution - Managing marketing budgets and ensuring alignment with business priorities ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects simultaneously. 📋 Key Responsibilities - Marketing Strategy & Management: - Build and optimize annual marketing plans and related budgets - Oversee and guide overall communications strategy for the Rock Center ecosystem - Serve as the main point of contact for partners, agencies, and vendors - Create and drive adoption of best-in-class playbooks and templates - Ensure constant clarity on the business status, priorities, and competitive landscape - Build external industry relationships to stay on top of trends and identify opportunities - Operational Excellence: - Maintain strong relationships with key stakeholders across the Rock Center campus - Enable and implement process and consistency among direct reports - Negotiate contracts with vendor partners, ensuring strong contractual outcomes - Stay up-to-date on marketing technologies and tools, recommending and implementing solutions - Serve as the key point of contact with external partners, ensuring brand and business standards are met - Reporting: - Approach strategy from a data-driven mindset and partner closely with Marketing IT - Contribute to departmental reports, allowing for comprehensive, global representation - Analyze marketing data and provide insights to inform strategic decision-making - Budgeting: - Oversee maintenance of assigned budget and billing, leading alignment calls with Asset Management - Contribute to Marketing budget planning in partnership with other regional leaders - Team Management: - Lead the development and training of assigned direct reports to foster growth and expertise - Manage and oversee the performance and growth of direct reports ASSUMPTION: This role requires strong leadership skills, the ability to manage up and out, and comfort interacting with senior-level management. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred) - Experience: 10-12 years of experience in marketing, with a focus on brand management and campaign execution - Required Skills: - Proven ability to lead cross-functional teams and drive high-impact collaboration - Expertise across all marketing channels (ATL, Digital, Social, PR, Influencers, Retail, and Wholesale) - Strong communication, project management, and organizational skills - Proficiency in Microsoft Excel and PowerPoint - Preferred Skills: - Experience managing partners and agencies to execute marketing vision - Familiarity with real estate marketing or a related industry ASSUMPTION: Candidates with experience in real estate marketing or a related industry may have an advantage in understanding the unique aspects of this role. 💰 Compensation & Benefits - Salary Range: $115,000 - $135,500 (This range reflects relevant experience, skill sets, and/or licensure required for this role, specific to Tishman Speyer's New York team) - Benefits: - Medical, dental, and vision insurance - Life and disability insurance - 401(k) plan with matching contributions - Wellness benefits - Annual bonus - Working Hours: Full-time, with on-site presence required ASSUMPTION: The salary range provided is specific to Tishman Speyer's New York team and may vary for other locations. 📌 Applicant Insights 🔍 Company Context - Industry: Real Estate - Company Size: 1,001-5,000 employees - Founded: 1978 - Company Description: Tishman Speyer creates vibrant destinations and dynamic environments that inspire innovation and connected communities. As a diversified developer, operator, and investment manager of top-tier real estate, Tishman Speyer's portfolio spans luxury and affordable residential communities, premier office properties and retail spaces, industrial facilities, and mixed-use campuses. The company also creates state-of-the-art life science centers and fosters innovation through its proptech platform. - Company Specialties: Real Estate Acquisition, Development, and Leasing and Property Management - Company Website: http://www.tishmanspeyer.com ASSUMPTION: Tishman Speyer's diverse portfolio and global presence offer unique opportunities for growth and exposure to various real estate sectors. 📊 Role Analysis - Career Level: Mid-level to senior management - Reporting Structure: This role reports to the Senior Director, Marketing, and has direct reports - Work Arrangement: On-site, with a requirement for on-site presence - Growth Opportunities: - Potential to expand responsibilities based on performance and business needs - Opportunities to work on various projects across Tishman Speyer's diverse portfolio ASSUMPTION: This role offers opportunities for career growth within Tishman Speyer's marketing department and across its various real estate sectors. 🌍 Location & Work Environment - Office Type: On-site, with a requirement for on-site presence - Office Location(s): 45 Rockefeller Plaza, New York, NY 10111, US - Geographic Context: NYC - Midtown, offering a vibrant and dynamic work environment with easy access to various amenities and transportation options - Work Schedule: Full-time, with standard business hours and occasional flexibility based on project needs ASSUMPTION: The on-site requirement for this role allows for better collaboration and integration with the Rock Center campus and its various teams. 💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. On-site interview with the hiring manager and other team members 4. Final interview with senior leadership - Key Assessment Areas: - Marketing strategy and planning - Campaign creation and execution - Budget management - Team leadership and management - Communication and collaboration skills - Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful marketing campaigns and their outcomes - Research Tishman Speyer and the Rock Center campus to demonstrate your understanding of the company and its properties ASSUMPTION: A strong understanding of marketing strategies, campaign execution, and budget management will be crucial for success in this role. 🛠️ Tools & Technologies - Microsoft Office Suite (Excel, PowerPoint) - Marketing automation and analytics tools (e.g., Marketo, Google Analytics) - Project management tools (e.g., Asana, Trello) - CRM software (e.g., Salesforce, HubSpot) ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations - Company Values: Integrity, Innovation, Collaboration, Excellence, and Sustainability - Work Style: Fast-paced, dynamic, and collaborative environment with a focus on driving results and continuous improvement - Self-Assessment Questions: - How do you align with Tishman Speyer's core values, particularly in the context of this role? - How do you approach collaboration and teamwork in a fast-paced, dynamic environment? - How do you ensure the successful execution of marketing campaigns and projects within a budget and timeline? ASSUMPTION: Candidates who demonstrate a strong fit with Tishman Speyer's values and work style will be more likely to succeed in this role. ⚠️ Potential Challenges - Balancing multiple projects and priorities simultaneously - Managing a team and ensuring consistent execution across various marketing channels - Navigating a dynamic and fast-paced work environment - Adapting to changes in marketing trends and technologies ASSUMPTION: Strong project management, leadership, and adaptability skills will be crucial for overcoming these challenges. 📈 Similar Roles Comparison - Marketing Manager (Real Estate): Focuses on a specific property or portfolio, with a narrower scope and less strategic influence - Senior Marketing Manager (Corporate): Oversees marketing efforts for the entire organization, with a broader scope but less focus on specific properties or attractions - Marketing Director (Agency): Manages client accounts, with a focus on external client relationships and agency-specific processes ASSUMPTION: This role offers a unique blend of strategic influence, property-specific focus, and team leadership, setting it apart from similar roles in the real estate and marketing industries. 📝 Sample Projects - Developing and executing a comprehensive marketing strategy for a new retail development - Launching a targeted digital campaign to drive foot traffic to an existing office property - Coordinating a large-scale event or activation at the Rock Center campus ASSUMPTION: These sample projects highlight the diverse range of marketing initiatives and campaigns that this role may oversee. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role collaborate with other marketing team members and external partners? - What are the most significant challenges facing the Rock Center campus, and how can marketing efforts address them? - How does Tishman Speyer support the professional growth and development of its marketing team members? ASSUMPTION: These questions will help applicants better understand the role's expectations, dynamics, and opportunities for growth. 📌 Next Steps for Applicants - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful marketing campaigns and their outcomes - Research Tishman Speyer and the Rock Center campus to demonstrate your understanding of the company and its properties - Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.