Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Careem

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing impactful marketing strategies for Careem in Saudi Arabia
• Overseeing day-to-day marketing initiatives across various channels
• Collaborating with cross-functional teams to align goals with partners
• Analyzing market trends and providing insights to senior management
• Managing and mentoring high-performing marketing teams

ASSUMPTION: This role requires a strong understanding of the Saudi market and culture, as well as experience working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Developing and implementing creative marketing strategies to enhance the Careem brand in Saudi Arabia

✅ Overseeing day-to-day marketing initiatives, including in-app assets, digital, social, OOH, and other channels

✅ Collaborating with senior marketing team, product management, communications, and other HQ colleagues to create and manage partnerships

✅ Conducting data analysis for customer segmentation and developing activation and graduation journeys

✅ Forecasting, measuring, and reporting results on various projects with countrywide partners

✅ Promoting the use of new marketing technologies and tools

✅ Leading engagement in strategic events, including working with vendors, event coordinators, and design teams for onsite collateral

ASSUMPTION: This role requires a diverse skill set across brand management, campaign planning, CRM, social media, event planning, strategic thinking, content creation, team leadership, and relationship management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a strong focus on brand management, campaign planning, and CRM

Required Skills:

• Strong analytical skills with experience using a variety of measurement techniques
• Strong strategic marketing planning experience
• Commercial acumen and ability to assess and articulate business cases for marketing activities
• Ability to manage multiple tasks and work to tight deadlines in a complex operational environment
• Fluency in Arabic and English

Preferred Skills:

• Experience working in the technology industry or start-up environment
• Experience in event planning and management

ASSUMPTION: The ideal candidate will have a strong commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with Careem's core values.

💰 Compensation & Benefits

Salary Range: Careem offers competitive salaries, with an estimated range of SAR 30,000 - 50,000 per month for this role, based on experience and market standards.

Benefits:

• Healthcare benefits
• Fitness reimbursements for health activities
• Unlimited vacation days per year
• 4-day workweek in the office, 1 day remote, and 30 days remote work from any country per year

Working Hours: Full-time, with flexible hours and the option to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the transportation, technology, and logistics industries, offering a wide range of services through its Everything App.

Company Size: Careem has 1,001-5,000 employees, making it a mid-sized organization with a significant presence in the Middle East.

Founded: Careem was founded in 2012 and acquired by Uber Technologies in 2019. In 2023, e& (formerly Etisalat) became a partner in the Careem Everything App.

Company Description:

• Careem is building the Everything App for the greater Middle East, simplifying everyday life for users and creating earnings opportunities for captains
• The company offers a wide range of services, including ride-hailing, food and grocery delivery, payments, and more
• Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires

Company Specialties:

• Transportation and logistics
• Technology and software development
• Food and grocery delivery
• Payments and financial services

Company Website: www.careem.com

ASSUMPTION: Careem is a well-established company in the Middle East, with a strong focus on innovation and customer service.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Regional Marketing Director.

Reporting Structure: The Marketing Director will oversee a team of marketing professionals and collaborate with cross-functional teams, including product management, communications, and other HQ colleagues.

Work Arrangement: This role follows a hybrid work arrangement, with 4 days in the office and 1 day remote, and the option to work remotely from any country for up to 30 days per year.

Growth Opportunities:

• Careem offers colleagues the opportunity to drive impact in the region while they learn and grow
• The company provides access to great minds, purposeful work, and opportunities to explore new learning and growth every day

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Careem's success in the Saudi market.

🌍 Location & Work Environment

Office Type: Careem's Riyadh office is located in the Al Mohammadiyah district of Prince Humud Ibn Abdulaziz, Adeem Capital.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people
• The city is a major commercial hub and the center of political, economic, and cultural activities in the country
• Riyadh offers a mix of modern and traditional architecture, with numerous historical sites, museums, and cultural attractions

Work Schedule: Full-time, with flexible hours and the option to work remotely one day per week

ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and customer segmentation
• Campaign execution and management
• Team leadership and collaboration
• Cultural fit and alignment with Careem's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the Saudi market and Careem's brand
• Showcase your ability to develop and implement creative marketing strategies

ATS Keywords: Marketing strategy, campaign planning, CRM, customer segmentation, brand management, event planning, team leadership, relationship management, data analysis, strategic thinking, commercial acumen

ASSUMPTION: Careem's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Careem uses a variety of marketing tools and technologies to streamline processes and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Bold: Careem encourages colleagues to take ownership and drive impact
• Focused: The company prioritizes results and continuous improvement
• Agile: Careem embraces change and adapts quickly to new situations
• Collaborative: The company fosters a culture of teamwork and mutual support
• Wowing customers: Careem is committed to providing exceptional customer service
• Acting like an owner: Colleagues are empowered to make decisions and take responsibility for their actions

Work Style:

• Careem offers a dynamic and fast-paced work environment, with opportunities for professional growth and development
• The company encourages colleagues to take ownership and drive impact in their roles
• Careem values collaboration and teamwork, with a strong focus on results and continuous improvement

Self-Assessment Questions:

• Do you have a strong commitment to improving the lives of people, with an insane focus on excellence and customer service?
• Are you comfortable working in a fast-paced, dynamic environment, with a focus on results and continuous improvement?
• Do you possess strong analytical skills, with experience using a variety of measurement techniques to assess the impact and efficacy of marketing campaigns?
• Are you fluent in Arabic and English, with a strong understanding of the Saudi market and culture?

ASSUMPTION: Careem's culture is built on a set of core values that guide colleagues' behavior and decision-making. The ideal candidate will align strongly with these values and thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• The Saudi market is highly competitive, with numerous established and emerging players in the transportation, technology, and logistics industries
• The role requires a strong understanding of the local market and cultural nuances, as well as the ability to adapt marketing strategies to fit the Saudi context
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may require frequent travel within Saudi Arabia and potentially to other Middle Eastern countries

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a strong commitment to driving impact and achieving results in a dynamic and competitive market.

📈 Similar Roles Comparison

• Marketing Manager (Saudi Arabia) - Uber
• Senior Marketing Manager (Middle East) - Careem
• Head of Marketing (Saudi Arabia) - STC

ASSUMPTION: These roles share similarities with the Marketing Director role at Careem, with a focus on developing and implementing marketing strategies in the Saudi market. However, each role has its unique requirements and reporting structures.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Careem service in Saudi Arabia
• Conducting market research and analysis to identify trends and opportunities in the Saudi market
• Managing and optimizing Careem's social media presence in Saudi Arabia, with a focus on increasing engagement and brand awareness

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Director may face in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for Careem in Saudi Arabia and the Middle East?
• What are the biggest challenges facing the marketing team in Saudi Arabia, and how can this role help address them?
• How does Careem support the professional development and growth of its marketing colleagues?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Be ready to discuss your understanding of the Saudi market and Careem's brand
• Follow up with the Careem HR team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.