Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: AstraZeneca

🔹 Location: Wilmington, Delaware, United States

🔹 Job Type: Full-Time

🔹 Category: Pharmaceutical Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic direction and marketing execution for the brand
• Developing integrated channel marketing strategies across HCP and NPP segments
• Collaborating with cross-functional teams to improve brand performance
• Building and nurturing relationships with key opinion leaders and customer advocacy groups
• Driving marketing strategies, brand positioning, core messaging, and campaign development

ASSUMPTION: This role requires a strong background in pharmaceutical marketing, with a focus on brand strategy implementation and cross-functional collaboration. Candidates should be comfortable working in a dynamic, fast-paced environment and have a proven track record of achieving strategic and operational goals.

📋 Key Responsibilities

✅ Lead the strategic direction and marketing execution for the brand

✅ Develop and implement integrated channel marketing strategies for the disease state and brand

✅ Lead the cross-functional Brand Working Group to advance key achievements and projects

✅ Produce detailed strategic and operational commercial plans that align with brand strategy

✅ Collaborate and drive the strategic direction, design, execution, and measurement of all marketing strategies, tactics, and activities

✅ Lead marketing relationships with agencies, vendor partners, consultants, and other third-party groups

✅ Collaborate with Insights and Analytics team to identify and drive actionable insights and performance trends

✅ Collaborate with other functional areas to ensure future promotional planning is consistent with legal/regulatory compliance

✅ Build and nurture long-term relationships with key opinion leaders and customer advocacy groups

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. Candidates should be comfortable working with various teams and stakeholders to achieve common goals.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience, ideally in business, marketing, or the sciences

Experience: 5 years of experience in pharmaceutical marketing and promotions, with a focus on healthcare professional (HCP) marketing

Required Skills:

• Proven ability to lead and implement brand strategies
• Consistent track record of achieving or exceeding strategic and operational goals
• Excellent communication and presentation skills
• Strong learning agility
• Ability to navigate and lead effectively in situations of ambiguity

Preferred Skills:

• Advanced degree
• Experience in implementing cross-channel and cross-customer marketing strategies
• Marketing background in the Cardiovascular, Renal, and Metabolic therapeutic area, with an emphasis on hypertension
• Market Access and Managed Markets experience
• Background in insights and market research

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, brand strategy implementation, and cross-functional collaboration will be well-suited for this role. Experience in the CVRM therapeutic area and market access is a plus.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (AI-estimated, based on industry standards for a mid-senior level marketing role in the pharmaceutical industry)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Generous time-off policies, including vacation, sick, and holiday time
• Tuition reimbursement and professional development opportunities
• Employee discounts on AstraZeneca products

Working Hours: Full-time, with a hybrid work arrangement (3 days per week in the office)

ASSUMPTION: The salary range provided is an AI-estimated range based on industry standards for a mid-senior level marketing role in the pharmaceutical industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines for patients worldwide. The company is committed to improving and saving lives through innovative science and collaboration.

Company Size: AstraZeneca is a large organization with over 10,000 employees globally. This size offers opportunities for career growth, collaboration, and exposure to diverse perspectives.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc. The company has a rich history of innovation and commitment to improving patient outcomes.

Company Description:

• AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines
• The company has a strong pipeline of innovative medicines in key areas such as Cardiovascular, Renal & Metabolic (CVRM) diseases, Oncology, and Respiratory & Immunology
• AstraZeneca is committed to delivering life-changing medicines to patients and creating a positive impact on society through its work

Company Specialties:

• Pharmaceutical
• Biopharmaceutical
• Innovation
• Research and development
• Global business

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's focus on innovation, collaboration, and improving patient outcomes creates an environment that values creativity, teamwork, and a passion for science.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in pharmaceutical marketing and brand strategy implementation. Candidates should have at least 5 years of experience in the industry.

Reporting Structure: The Marketing Director reports to the Sr. Director of Marketing of the brand and works collaboratively with various cross-functional teams, including Global Brand Teams, Insights & Analytics, Market Access, Medical, Commercial Operations, and Sales teams.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for 3 days per week. The remaining days can be worked remotely.

Growth Opportunities:

• As a large organization, AstraZeneca offers opportunities for career growth and development within the marketing function and across other areas of the business
• The company's focus on innovation and collaboration creates an environment that encourages learning and skill-building
• Candidates can expect to work on a diverse range of projects and initiatives, providing opportunities to expand their knowledge and expertise

ASSUMPTION: This role offers candidates the opportunity to work on high-impact projects and initiatives, driving brand performance and improving patient outcomes. Candidates should be comfortable working in a dynamic, fast-paced environment and have a strong desire to learn and grow.

🌍 Location & Work Environment

Office Type: AstraZeneca's Wilmington, DE office is a modern, collaborative workspace designed to foster innovation and teamwork. The office features state-of-the-art technology, comfortable workspaces, and amenities to support employee well-being.

Office Location(s): Wilmington, DE

Geographic Context:

• Wilmington, DE is a mid-sized city located in the northeastern United States, offering a mix of urban and suburban living
• The city is known for its historic architecture, cultural attractions, and outdoor recreation opportunities
• Wilmington is conveniently located near major transportation hubs, making it easy for employees to commute from nearby cities and towns

Work Schedule: Full-time, with a hybrid work arrangement (3 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring manager and cross-functional team members
• Final interview with the Sr. Director of Marketing

Key Assessment Areas:

• Brand strategy development and implementation
• Cross-functional team collaboration and stakeholder management
• Communication and presentation skills
• Problem-solving and analytical skills
• Adaptability and learning agility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand strategy development and implementation, as well as your ability to work collaboratively with cross-functional teams
• Demonstrate your strong communication and presentation skills through clear and concise responses to interview questions

ATS Keywords: Brand strategy, marketing execution, cross-functional collaboration, HCP marketing, NPP segments, integrated channel marketing, sales integration, ROI analysis, key opinion leaders, customer advocacy groups

ASSUMPTION: AstraZeneca's interview process is designed to assess candidates' skills and experience in brand strategy development and implementation, as well as their ability to work collaboratively with cross-functional teams. Candidates should be prepared to discuss their relevant experience and provide examples of their accomplishments in these areas.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using a range of marketing and data analysis tools to support their work in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Science-driven
• Integrity
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful brand strategies in a pharmaceutical marketing context?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Candidates who align with AstraZeneca's company values and work style are more likely to be successful in this role. Self-assessment questions can help candidates determine if they are a good fit for the company's culture and work environment.

⚠️ Potential Challenges

• Working in a dynamic, fast-paced environment with competing priorities and tight deadlines
• Navigating a large, complex organization with multiple stakeholders and cross-functional teams
• Managing a hybrid work arrangement, balancing the need for collaboration and the flexibility to work remotely
• Adapting to changes in the pharmaceutical industry and regulatory environment

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and have strong adaptability and learning agility to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other marketing director positions in the pharmaceutical industry, with a focus on brand strategy development and implementation
• However, this role is unique in its focus on the Cardiovascular, Renal & Metabolic (CVRM) therapeutic area and the need to collaborate with cross-functional teams to improve brand performance
• Candidates with experience in the CVRM therapeutic area and a strong background in cross-functional collaboration may find this role particularly appealing

ASSUMPTION: Candidates should consider the unique aspects of this role, such as its focus on the CVRM therapeutic area and the need for strong cross-functional collaboration, when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new product launch in the CVRM therapeutic area
• Conducting market research and analysis to identify opportunities for brand growth and expansion
• Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that drive brand awareness and engagement

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of initiatives they may work on in this role. The specific projects and initiatives will vary based on the brand and the needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the brand's current marketing strategy and how this role will contribute to its evolution?
• How does this role collaborate with other cross-functional teams, such as Global Brand Teams, Insights & Analytics, and Sales teams?
• What are the key priorities for this role in the first 90 days?
• How does AstraZeneca support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexibility in this hybrid work arrangement?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the brand, and the company culture. Candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching AstraZeneca's brand and company culture, as well as the specific requirements of this role
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If you are selected for the role, be prepared to discuss your availability and start date

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.