📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Unibail-Rodamco-Westfield
🔹 Location: Montgomery, Alabama
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function for Westfield, driving sales and traffic growth
- Overseeing local marketing strategies, budget allocation, and campaign development
- Collaborating with various teams to enhance brand awareness and community engagement
- Building and nurturing relationships with internal and external partners
- Managing a team and ensuring talent meets business needs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and trends.
📋 Key Responsibilities
✅ Develop and implement marketing plans for center development, in collaboration with corporate marketing, development, and asset teams
✅ Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness
✅ Build and maintain relationships with internal and external partners, retail, and local community partners
✅ Partner with corporate marketing to hire, on-board, and manage a social media agency
✅ Collaborate with various teams to ensure total asset value creation and ongoing alignment
✅ Develop and manage local media relations plans, including local public relations support for marketing campaigns, regional programs, new store openings, and crisis management
✅ Serve as a spokesperson for the asset, including managing on-site media and supporting crisis management communications
ASSUMPTION: This role requires exceptional communication skills, clear and concise representation, and the ability to give presentations and participate in large meetings with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: 7+ years of marketing and/or related experience, with a preference for retail or shopping center industry knowledge
Required Skills:
- Strong business acumen, strategic orientation, and general operations experience
- Familiarity with digital and social media platforms and curating content
- Experience in public relations, media relations, and crisis management
- Excellent interpersonal and communication skills at all levels
- Ability to use initiative and skills to meet company objectives
- Commercially aware and up to date with retail / industry news, trends, and best practices
Preferred Skills:
- Experience in executing tactical large- and small-scale marketing activities
- Customer and KPI-driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans
ASSUMPTION: Candidates with a strong background in marketing, leadership, and strategic planning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $91,000 - $138,000 + Discretionary Annual Bonus
Benefits:
- Competitive benefits package
- Opportunities for growth and development within the company
- Dynamic work environment with a focus on innovation and change
Working Hours: Full-time, with flexibility to work event shifts including nights, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with 7+ years of experience in the retail or shopping center industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on retail property development, shopping center management, and investment
Company Size: 1,001-5,000 employees, providing a large network of opportunities and resources for growth
Founded: 2018, as a result of the merger between Unibail-Rodamco and Westfield Corporation
Company Description:
- Unibail-Rodamco-Westfield (URW) is a global leader in the ownership, management, and development of retail real estate
- The company creates sustainable places that reinvent being together, focusing on exceptional customer experiences and community engagement
- URW operates in the most dynamic markets in Europe and the US, with a portfolio of over 900 million visitors a year
Company Specialties:
- Retail property development and management
- Shopping center management and leasing
- Investment and operations/asset management
- Marketing, communication, and digital strategies
- International expansion and urban regeneration
Company Website: www.urw.com
ASSUMPTION: URW’s focus on creating sustainable places that reinvent being together provides a unique opportunity for candidates to make a significant impact on the company’s mission and vision.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Director reports directly to the Shopping Center Manager and works closely with various teams, including operating management, development, leasing, brand ventures, events, and national marketing
Work Arrangement: Full-time, on-site position with flexibility to work event shifts as needed
Growth Opportunities:
- Potential to advance within the marketing department or explore other areas of the business
- Opportunities to work on large-scale marketing campaigns and initiatives
- Chance to collaborate with international teams and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Montgomery, Alabama
Geographic Context:
- Montgomery is the capital city of Alabama, with a population of approximately 200,000 people
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and communities
- Montgomery is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, with flexibility to work event shifts as needed
ASSUMPTION: Montgomery, Alabama, provides a unique blend of urban and suburban living, with a rich history and cultural scene that offers a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership or a panel of stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing and strategic planning skills
- Leadership and team management abilities
- Communication and presentation skills
- Understanding of retail trends and best practices
- Cultural fit and alignment with URW’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, leadership, and strategic planning skills
- Include specific examples of your experience managing marketing campaigns and driving results
- Demonstrate your understanding of URW’s mission and values, and how your skills and experience align with the company’s goals
ATS Keywords: Marketing, Director, Strategy, Leadership, Retail, Shopping Center, Brand Awareness, Campaign Development, Media Relations, Crisis Management, Community Engagement
ASSUMPTION: URW’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- CMS and marketing automation tools (e.g., Adobe Experience Manager, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to based on the candidate’s existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation: URW embraces change and encourages employees to think outside the box
- Collaboration: URW fosters a team-oriented work environment that values input and ideas from all levels
- Sustainability: URW is committed to creating sustainable places that reinvent being together and contribute to a net-zero future
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Entrepreneurial, with a strong emphasis on taking initiative and driving innovation
- Focused on creating meaningful customer experiences and community engagement
Self-Assessment Questions:
- How do you embrace change and drive innovation in your marketing strategies?
- Can you provide an example of a time when you collaborated with a team to achieve a common goal?
- How do you balance the need for sustainability with the desire to create exceptional customer experiences?
ASSUMPTION: URW’s culture values innovation, collaboration, and sustainability, and candidates who demonstrate these qualities will be most successful in the organization.
⚠️ Potential Challenges
- Managing a team and ensuring talent meets business needs in a dynamic and evolving work environment
- Balancing the need for short-term results with long-term strategic planning
- Adapting to changes in the retail industry and consumer behavior
- Managing a budget and allocating resources effectively
ASSUMPTION: These challenges are inherent to the role and provide opportunities for candidates to demonstrate their leadership, strategic planning, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Manager: Focuses on tactical marketing execution and may not have direct reports or budget responsibility
- Senior Marketing Manager: Typically has more experience and may oversee a larger team or budget
- Chief Marketing Officer: Oversees the entire marketing function and reports directly to the CEO or another C-level executive
ASSUMPTION: The Marketing Director role offers a unique blend of strategic planning, leadership, and tactical execution, with opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail store or shopping center
- Managing a team to create and implement a comprehensive marketing plan for a center development project
- Collaborating with a social media agency to create and curate content that drives channel KPIs and increases brand awareness
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Marketing Director may be responsible for, and demonstrate the role’s focus on strategic planning, leadership, and tactical execution.
❓ Key Questions to Ask During Interview
- How does URW support the growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does URW measure the success of its marketing campaigns and initiatives?
- What opportunities are there for collaboration with international teams and gaining global experience?
- How does URW balance the need for short-term results with long-term strategic planning?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess whether the opportunity aligns with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing, leadership, and strategic planning skills
- Prepare examples of your experience managing marketing campaigns and driving results
- Demonstrate your understanding of URW’s mission and values, and how your skills and experience align with the company’s goals
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
