📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Pfizer
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for target products
- Leading and developing a marketing team
- Collaborating with sales teams to achieve financial targets
- Analyzing data and insights to drive marketing decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, data-driven environment.
📋 Key Responsibilities
✅ Oversee and direct the efforts of the marketing team to promote products and collaborate with sales teams to deliver results
✅ Develop strategic marketing initiatives for high-value products with no reimbursement mechanism
✅ Respond to the specific needs of the field force for oncology products, ensuring the sales force delivers results
✅ Optimize product portfolios and increase revenue generation
✅ Implement and manage marketing budgets
✅ Leverage data and analytics to drive insights and modify business intelligence strategy
✅ Develop segmentation, competitive analysis, market intelligence, prospecting, lead generation, product development, pricing, promotions, communications, and budgets
✅ Oversee the development of new products
✅ Upgrade marketing capabilities for the China Hospital marketing organization and focus on developing local marketers into global marketers
✅ Ensure compliance with all applicable internal and external standards
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution, with a strong focus on data-driven decision-making.
🎯 Required Qualifications
Education: University graduate with a qualification in Strategy, Finance, Marketing, Commercial, or similar fields – MBA preferred
Experience: 10+ years of people leadership experience with demonstrated ability to lead, motivate, and provide professional development to a mid to large-sized team, and 15+ years’ experience in Marketing, Strategy, Business Planning, Commercial, and/or Finance-related roles, with particular emphasis on marketing and strategy
Required Skills:
- Marketing expertise with well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends
- Thorough knowledge of marketing principles, brand, product, and service management, sales, and business development, along with a demonstrated track record of success and performance
- Strategic agility with broad knowledge and learning agility to develop clear perspectives on business opportunities and challenges, articulate credible pictures and visions of possibilities and likelihood, and create competitive strategies and breakthrough plans
- Excellent analytical skills with the ability to review and use data to develop insights and support decisions
- Innovative thinking with the ability to turn new ideas into tangible solutions and effectively challenge the status quo
- Ability to cope with changes, make decisions, and act without complete information, and be comfortable with risk and uncertainty
- Excellent presentation and influencing skills, with the ability to interact with high-level senior executives internally and externally
Preferred Skills:
- Experience in innovative products marketing
- Sales force management
- Deep experience in the global and/or China pharmaceutical industry
- Global view and perspective
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong background in marketing, strategy, and commercial roles, with a proven track record of success in driving growth and managing teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Director role in the pharmaceutical industry in China, the estimated salary range is ¥500,000 - ¥800,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
Working Hours: Full-time position, typically working 40 hours per week, with flexibility based on business needs
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and delivers innovative medicines and vaccines for people and animals. The company's portfolio includes medicines and vaccines in various therapeutic areas, including immunology, oncology, cardiovascular, and infectious diseases.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them
- Pfizer's mission is to innovate to prevent and treat disease, and to improve the health and well-being of people around the world
Company Specialties:
- Pharmaceutical manufacturing
- Biotechnology
- Medicinal chemistry
- Clinical research
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's large size and global presence offer candidates the opportunity to work on a wide range of products and therapies, with exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the regional marketing leadership team.
Reporting Structure: The Marketing Director will oversee and manage the marketing team, collaborating with cross-functional teams, including sales, market access, and medical affairs.
Work Arrangement: This is an on-site role, with the primary office location in Shanghai, China. Some travel may be required to support regional and global initiatives.
Growth Opportunities:
- Progression to regional or global marketing leadership roles
- Expansion into new therapeutic areas or product portfolios
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Given Pfizer's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Pfizer's Shanghai office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): The primary office is located in the CITIC Office building in the Pudong New Area of Shanghai, with additional offices in Beijing and other major cities in China.
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million people
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Shanghai is a global financial center and a major transportation hub, with extensive air, rail, and road networks
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working arrangements may be available based on business needs and team agreements.
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with ample opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Data-driven decision-making and analytical skills
- Cultural fit and adaptability to the local market
- Industry knowledge and understanding of the competitive landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry and Pfizer's business
- Prepare examples of your strategic marketing initiatives and their outcomes
- Showcase your ability to lead and develop teams, with a focus on driving results and growth
ATS Keywords: Marketing strategy, product development, market research, customer insights, data analysis, team leadership, cross-functional collaboration, pharmaceutical industry, China market
ASSUMPTION: Pfizer's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong emphasis on data-driven decision-making and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific team and project needs, but strong proficiency in Microsoft Office Suite and relevant marketing and data analysis tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- Breakthrough innovation
- One Pfizer
- Diversity, equity, and inclusion
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Innovative and entrepreneurial
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you demonstrate your commitment to patients first in your daily work?
- Can you provide an example of a time when you drove breakthrough innovation in a marketing campaign?
- How do you foster a culture of diversity, equity, and inclusion within your team?
ASSUMPTION: Pfizer values candidates who align with their core values and work style, with a strong focus on patient-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing a large and diverse marketing team with varying levels of experience and expertise
- Navigating the complex and dynamic China pharmaceutical market
- Balancing global strategic priorities with local market needs and preferences
- Adapting to changes in the regulatory environment and competitive landscape
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic and complex market.
📈 Similar Roles Comparison
- Compared to other marketing director roles in the pharmaceutical industry, this position offers a unique blend of strategic, operational, and leadership responsibilities, with a strong focus on data-driven decision-making and innovation
- In the China market, this role requires a deep understanding of the local regulatory environment, cultural nuances, and competitive landscape, with the ability to balance global strategic priorities with local market needs
- Career progression in this role may lead to regional or global marketing leadership positions, with exposure to diverse therapeutic areas and product portfolios
ASSUMPTION: This role offers a unique combination of strategic, operational, and leadership responsibilities, with ample opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new oncology product launch in the China market
- Conducting market research and customer segmentation analysis to inform marketing strategy and tactics
- Leading a cross-functional team to optimize a mature product portfolio and drive revenue growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the marketing director role at Pfizer.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other functions, such as sales, market access, and medical affairs, to drive results?
- Can you describe the team structure and dynamics within the marketing organization, and how does this role fit into the broader leadership team?
- How does Pfizer support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Pfizer balance global strategic priorities with local market needs and preferences in its marketing strategies?
ASSUMPTION: These key questions help candidates better understand the role's dynamics, team structure, and priorities, enabling them to assess their fit and prepare for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing initiatives, team leadership, and data-driven decision-making
- Prepare examples of your strategic marketing initiatives and their outcomes, demonstrating your ability to drive results and growth
- Showcase your ability to lead and develop teams, with a focus on driving results and growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
