📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Epic Games
🔹 Location: London, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market planning and business operations within EMEA Publishing
- Collaborating with internal teams to design and implement plans that drive local engagement and market growth
- Partnering with cross-functional teams and external partners to deliver impactful local campaigns
- Analyzing and optimizing local and regional campaigns to maximize reach and engagement
- Improving operational efficiency and enabling the team through strategic initiatives and coaching
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment. Experience working with large interactive communities and in culturally diverse teams is essential.
📋 Key Responsibilities
✅ Collaborate with EMEA colleagues to design, drive, and execute regional campaign strategies that deliver on the product vision and achieve local engagement and growth goals
✅ Partner with internal cross-functional teams and external partners and agencies to deliver impactful local campaigns
✅ Work with teams to analyze and optimize local and regional campaigns to maximize reach and engagement
✅ Design and drive processes to improve operational efficiency to achieve publishing goals and objectives
✅ Enable the team through strategic initiatives and coaching around goal setting, planning, and measuring business performance
✅ Engage with the team to facilitate programs that promote team health and effectiveness
ASSUMPTION: This role requires a high level of integrity, approachability, and strong interpersonal communication skills to effectively collaborate with diverse teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in roles of increasing scope and complexity in dynamic, fast-paced consumer industries, preferably media, games, or entertainment
Required Skills:
- Proven experience in marketing strategy and campaign management
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Experience working with large interactive communities and live service operations
- Ability to thrive in an entrepreneurial environment with rapidly shifting priorities
Preferred Skills:
- Experience working in the EMEA region
- Bilingual in Spanish, French, German, Italian, or Arabic
ASSUMPTION: Candidates with experience in the gaming industry or working with large interactive communities will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Marketing Director role with 10+ years of experience in the UK)
Benefits:
- 100% coverage for benefits except for PMI (for dependents)
- Pension
- Private Medical Insurance
- Health Care Cash Plan
- Dental Insurance
- Disability and Life Insurance
- Critical Illness
- Cycle to Work Scheme
- Flu Shots
- Health Checks
- Meals
- Mental Well-being Program through Modern Health
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Epic Games is a leading interactive entertainment company and provider of 3D engine technology. They operate Fortnite, one of the world’s largest games, and develop Unreal Engine, which powers leading games and is adopted across various industries.
Company Size: Epic Games has 1,001-5,000 employees globally, with offices in multiple countries.
Founded: 1991
Company Description:
- Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology
- Operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections
- Develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation
- Provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content through Unreal Engine, Epic Games Store, and Epic Online Services
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Epic Games is a well-established company in the gaming industry with a strong global presence and a reputation for innovation and quality.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of EMEA Publishing
Reporting Structure: The Marketing Director will lead a team of marketing professionals and collaborate with cross-functional teams, including Communications, Shared Services, Growth, Partnerships, and more
Work Arrangement: This is an on-site role based in London, with the possibility of occasional remote work
Growth Opportunities:
- Potential to grow into a regional leadership role within the EMEA Publishing team
- Opportunities to work on high-visibility campaigns and projects within the gaming industry
- Chance to develop leadership and management skills by guiding and mentoring team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the EMEA region.
🌍 Location & Work Environment
Office Type: Epic Games' London office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): London, England, United Kingdom
Geographic Context:
- The London office is located in a vibrant, multicultural city with a thriving gaming industry
- London offers a wide range of cultural attractions, entertainment options, and networking opportunities
- The city has a well-established public transportation system, making it easy to commute to and from the office
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional flexible hours or remote work
ASSUMPTION: The London office provides a dynamic and engaging work environment that encourages collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the VP of EMEA Publishing
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and collaboration abilities
- Industry knowledge and understanding of the gaming market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with large interactive communities and live service operations
- Demonstrate your understanding of the gaming industry and Epic Games' products and services
ATS Keywords: Marketing Strategy, Campaign Management, Team Collaboration, Consumer Engagement, Business Operations, Analytical Skills, Operational Efficiency, Coaching, Community Outreach, Event Management, Cross-Functional Partnership, Cultural Diversity, Entrepreneurial Mindset, Bilingual Skills, Interactive Communities, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Jira)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Community
- Openness
- Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and data-informed
- Open and transparent communication
- Work-life balance focused
Self-Assessment Questions:
- How do you approach driving business results in an entrepreneurial environment with rapidly shifting priorities?
- Can you provide an example of a time when you successfully managed a team through a significant change or challenge?
- How do you ensure that your marketing strategies and campaigns resonate with diverse, global audiences?
ASSUMPTION: Epic Games values candidates who are innovative, results-driven, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing the need for strategic planning with the demands of a fast-paced, dynamic environment
- Adapting to the unique challenges and opportunities of the gaming industry
- Ensuring consistent and effective communication with internal teams, external partners, and the broader gaming community
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and contribute to the team's success in the EMEA region.
📈 Similar Roles Comparison
- This role is unique in its focus on driving local engagement and market growth for Epic's first-party game experiences within the EMEA region
- Unlike other marketing roles in the gaming industry, this position requires a strong understanding of the EMEA market and its cultural nuances
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities within the EMEA Publishing team
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the gaming industry.
📝 Sample Projects
- Developing and executing a regional campaign strategy for the launch of a new game in the EMEA market
- Collaborating with cross-functional teams to create and implement a live service event that engages and retains a large interactive community
- Analyzing and optimizing local campaign performance to maximize reach and engagement, resulting in a 20% increase in user acquisition
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organizational structure and long-term goals of the EMEA Publishing team?
- What are the most significant challenges facing the EMEA region, and how can this role contribute to addressing them?
- How does Epic Games support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported within this role?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the team's dynamics, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Epic Games' products, services, and the gaming industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
