Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Computershare

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans to drive growth and elevate the Computershare brand in the Canadian market.
• Collaborating with top leadership to craft compelling marketing strategies and engagement programs.
• Leveraging expertise in Canadian markets, client insights, and competitive positioning to create compelling marketing strategies.
• Building and executing integrated cross-channel marketing campaigns, sales enablement tools, and thought leadership content.
• Evaluating event opportunities, overseeing planning and execution, and managing marketing execution and budget to deliver best-in-class practices and demonstrate ROI.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, matrixed environment. The ideal candidate will have a proven track record in developing and executing high-impact B2B marketing programs and go-to-market strategies.

📋 Key Responsibilities

✅ Develop marketing strategy and build marketing plans to generate awareness, engagement, client retention, and drive Computershare’s growth and expansion in Canada, closely aligned to business objectives and key stakeholders.

✅ Develop compelling and segmented value proposition(s) for Issuer Services and adjacent solutions, aligned with Computershare’s brand and North American issuer value proposition; create messaging, collateral, and tools to drive differentiation and support the business development and relationship management processes relating to future clients, strategic advisors/law firms, and existing clients.

✅ Lead the development of go-to-market programs for existing and new solutions and capabilities across Canadian business segments and regions, including development of relevant content, collateral, touch points, campaigns, and programs designed to drive engagement, accelerate the sales cycle, and strengthen client retention within the Canadian market. Collaborate with key business stakeholders to define key priorities, objectives, and programs.

✅ Support the delivery of various sales enablement and sales pursuit/RFP initiatives.

✅ Plan and execute in-market tradeshow/conferences and events programming within the Canadian market, and specific to local regions, collaborating with the Global Issuer Services Events Team and relevant business partners across North America. Provide messaging and content support for local industry and in-market events.

✅ Collaborate across the North American and Global Issuer and Computershare Marketing Teams to deliver marketing program excellence and best practices. Evaluate opportunities to continually improve the marketing mix and end-to-end marketing execution.

✅ Functions as the primary contact and marketing lead for the Issuer Services business in Canada, collaborating with business leadership in Canada to manage regional marketing priorities. Work closely with team members across all North American and Global marketing functions and channels to ensure messaging, content, and digital channels are consistent and relevant for the Canadian market.

✅ Develop and manage the Canada marketing plan and budget, and evaluate ongoing effectiveness of marketing activities and programs.

✅ Review and report on marketing performance.

ASSUMPTION: This role requires strong project management skills, exceptional critical thinking abilities, and the ability to organize, prioritize, and thrive in a fast-paced, matrixed environment. The ideal candidate will have experience with Eloqua, Salesforce, and other marketing tools, as well as in Account-Based Marketing (ABM).

🎯 Required Qualifications

Education: Bachelor's degree in marketing, strategy, or management; Master's degree is a plus.

Experience: 10+ years of marketing experience in financial services or fintech, with a focus on client engagement, acquisition, and retention. Experience with equities/issuer solutions and/or complex financial services solutions is a plus.

Required Skills:

• Strategic thinking and planning
• Proven track record in developing and executing high-impact B2B marketing programs and go-to-market strategies
• Strong skills in digital, product, content, and influencer marketing, with attention to detail in analyses and communications
• Excellent interpersonal and relationship-building skills, with the ability to influence and align diverse views
• Exceptional project management skills, able to organize, prioritize, and thrive in a fast-paced, matrixed environment
• Strong critical thinking abilities, with a focus on analytical rigor to measure marketing performance
• Experience with Eloqua, Salesforce, and other marketing tools, as well as in Account-Based Marketing (ABM) is a plus

Preferred Skills:

• People management experience including attracting and developing talent

ASSUMPTION: This role requires a strategic thinker who can quickly assess a situation, business opportunity or challenge, synthesize information, collaboratively devise a plan, and execute by “rolling up sleeves” to do the work or align internal or external resources to deliver.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 CAD per year (Based on industry standards for a Marketing Director role in Toronto with 10+ years of experience)

Benefits:

• Flexible work arrangements
• Health and wellbeing rewards
• Stock options
• Recognition awards

Working Hours: Full-time (37.5 hours/week), with a hybrid work arrangement (3 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Toronto with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1978

Company Description:

• Computershare is a global leader in transfer agency, corporate trust, and share registration services, employing over 12,000 people in around 90 offices worldwide.
• The company promotes an entrepreneurial spirit and an enterprise-wide commitment to service excellence, with a diverse portfolio of services and products across its entire group of companies.

Company Specialties:

• Share Registry
• Proxy Solicitation
• Entity Management
• Board Portal Software
• Corporate Actions
• Corporate Trust
• SEC filings
• Deposit Protection
• Childcare Vouchers
• Bankruptcy administration
• Tax voucher solutions
• Employee share plans
• Communications Services

Company Website: www.computershare.com

ASSUMPTION: Computershare's extensive global presence and diverse service offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Experienced

Reporting Structure: This role reports directly to the Head of North America Issuer Services Marketing.

Work Arrangement: Hybrid (3 days in office)

Growth Opportunities:

• Potential to take on additional responsibilities and lead a team as the business grows.
• Opportunities to collaborate with global marketing teams and contribute to the development of best practices and marketing excellence.
• Career progression within the marketing function or into other areas of the business, such as business development or client management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, experience, and responsibilities as the business evolves.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office)

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
• The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods.
• Toronto has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time (37.5 hours/week), with a hybrid work arrangement (3 days in office)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the structure and collaboration of an office environment with the flexibility and convenience of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Marketing expertise and experience
• Project management skills
• Analytical and critical thinking abilities
• Interpersonal and relationship-building skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
• Research Computershare's business, industry, and competitors to demonstrate your understanding of the company and its market position.

ATS Keywords: Marketing Strategy, Client Engagement, B2B Marketing, Project Management, Digital Marketing, Content Marketing, Sales Enablement, Analytical Skills, Relationship Building, Go-to-Market Strategy, Event Planning, Budget Management, Team Collaboration, Critical Thinking, Market Analysis, Influencer Marketing

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, marketing expertise, and ability to thrive in a fast-paced, matrixed environment.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Collaboration
• Innovation

Work Style:

• Entrepreneurial spirit
• Commitment to service excellence
• Focus on delivering certainty, ingenuity, and advantage to clients
• Strong emphasis on teamwork and collaboration
• Encouragement of continuous learning and development

Self-Assessment Questions:

• How do you approach assessing a business opportunity or challenge, and developing a strategic plan to address it?
• Can you provide an example of a time when you had to influence and align diverse views to achieve a common goal?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced, matrixed environment?

ASSUMPTION: Computershare values a strong cultural fit, with an emphasis on integrity, excellence, and collaboration. Candidates should be prepared to discuss their alignment with these values and how they have demonstrated them in their previous roles.

⚠️ Potential Challenges

• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
• The fast-paced, matrixed environment may require strong time management and prioritization skills to succeed.
• The role may involve working with diverse stakeholders, requiring strong interpersonal and communication skills to navigate differing priorities and perspectives.
• The competitive nature of the financial services industry may present challenges in driving growth and market share.

ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, fast-paced environment and effectively manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Canadian market and the need to develop and execute marketing strategies tailored to the local business segments and regions.
• Compared to other marketing director roles, this position may require more frequent travel to attend industry events and conferences, as well as to collaborate with global marketing teams.
• Career path comparison: This role offers opportunities to progress within the marketing function or transition into other areas of the business, such as business development or client management.

ASSUMPTION: The unique aspects of this role, such as its focus on the Canadian market and the need to develop tailored marketing strategies, make it distinct from similar positions in other companies or industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new equities/issuer solution, including competitive analysis, client segmentation, and targeted marketing campaigns.
• Planning and executing a successful industry event, including speaker selection, agenda development, and logistics management.
• Creating and implementing a marketing automation workflow to improve lead generation and nurturing, resulting in increased conversion rates and revenue growth.

ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical skills required to succeed in this role, as well as the ability to work collaboratively with cross-functional teams to deliver results.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing campaign or project you've led, and what was the outcome?
• How do you approach collaborating with global marketing teams to ensure consistent and relevant messaging for the Canadian market?
• What strategies do you have in place to manage marketing budgets and ensure that activities and programs deliver best-in-class practices and demonstrate ROI?
• How do you stay up-to-date with industry trends and market insights, and incorporate them into your marketing strategies?
• Can you provide an example of a time when you had to pivot or adapt your marketing strategy due to changing market conditions or feedback?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, marketing expertise, and ability to thrive in a fast-paced, matrixed environment, as well as their cultural fit with Computershare.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
• Research Computershare's business, industry, and competitors to demonstrate your understanding of the company and its market position.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.