📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Technogym S.p.A.
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive sales and growth
- Leading and managing a high-performing marketing team
- Collaborating with cross-functional teams to ensure successful product launches
- Monitoring and analyzing marketing campaign performance to optimize ROI
- Building and maintaining strong relationships with key industry influencers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, multinational environment. A passion for sports and wellness is also crucial for success in this position.
📋 Key Responsibilities
✅ Define and execute marketing plans to achieve agreed targets for leads, revenues, margin, and profitability
✅ Manage marketing investments and allocate resources among business-building activities
✅ Implement web marketing plans and develop e-commerce strategies to increase leads and sales
✅ Monitor and analyze marketing campaign results to optimize ROI
✅ Ensure effective product launches by bundling marketing activities and creating strategic partnerships
✅ Leverage merchandising value and manage stock to maximize sales
✅ Utilize CRM to maintain clean and up-to-date market data and improve sales force productivity
✅ Lead and develop the marketing team to maximize performance and engagement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and in collaboration with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Master's degree or MBA in a relevant field
Experience: 8+ years in a similar role within multinational environments
Required Skills:
- Strategic planning and execution
- P&L management
- Financial analysis and budgeting
- Sales network management and organization
- Communication and presentation skills
- Project management
- Problem-solving
- Strong leadership and team management
- Empathy and emotional intelligence
- Creativity and digital savviness
Preferred Skills:
- Experience in the wellness or fitness industry
- Bilingual or multilingual proficiency
ASSUMPTION: Candidates with a proven track record in marketing, a solid understanding of financial management, and a passion for sports and wellness are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Director role in Shanghai, the estimated salary range is ¥600,000 - ¥900,000 per year (approximately $88,000 - $130,000 USD).
Benefits:
- Health insurance
- Retirement plans
- Employee discounts on Technogym products
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility for events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Technogym operates in the wellness and fitness services industry, focusing on designing and manufacturing premium fitness equipment and providing customised solutions for various clients.
Company Size: Technogym is a mid-sized company with 1,001-5,000 employees globally, offering a dynamic and collaborative work environment.
Founded: 1983, in Cesena, Italy
Company Description:
- World leader in designing and manufacturing fitness equipment
- Provides customised solutions for private homes, fitness clubs, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities, and more
- Embodies the philosophy of Wellness, promoting a balanced lifestyle through regular exercise, healthy eating, and a positive mental attitude
- Official Supplier to the last 9 editions of the Olympic Games
Company Specialties:
- Activity and exercise tracking software solutions
- End-to-end Wellness solutions and services
- Premium home and commercial fitness equipment
- Interior design and customisation of wellness spaces
- Fitness facility management software
Company Website: http://bit.ly/2qDfnBg
ASSUMPTION: Technogym's global presence and reputation for innovation and quality make it an attractive employer in the wellness and fitness industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the regional management team.
Reporting Structure: The Marketing Director will oversee the marketing team and collaborate with cross-functional teams, including sales, product, and operations.
Work Arrangement: On-site, full-time position with occasional flexibility for events and campaigns.
Growth Opportunities:
- Potential career progression to regional or global marketing roles
- Opportunities to work on international projects and gain exposure to diverse markets
- Professional development through training and mentorship programs
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the wellness and fitness industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art fitness facilities on-site.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city with a vibrant business environment and a growing fitness industry
- The office is located in a convenient and accessible area, with nearby public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility for events and campaigns.
ASSUMPTION: The Shanghai office provides a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with regional management
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Financial acumen and budgeting
- Industry knowledge and passion for wellness and fitness
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the wellness and fitness industry and Technogym's products and services
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
ATS Keywords: Marketing Management, P&L Management, Financial Skills, Sales Network Management, Communication Skills, Presentation Skills, Project Management, Problem Solving, Leadership, Team Management, Empathy, Creativity, Strategic Thinking, Digital Savvy, Coaching, Relationship Skills
ASSUMPTION: Technogym's hiring process is designed to assess candidates' strategic thinking, leadership, and industry knowledge, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Wellness: promoting a balanced lifestyle through regular exercise, healthy eating, and a positive mental attitude
- Innovation: continuously improving and developing new products and solutions
- Quality: delivering high-quality products and services that exceed customer expectations
- Passion: demonstrating enthusiasm and commitment to the company's mission and values
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change in a fast-paced environment
Self-Assessment Questions:
- Do you actively pursue a wellness lifestyle, and how does this influence your approach to work?
- How do you balance the need for strategic planning with the ability to adapt and pivot in a dynamic environment?
- Can you provide an example of a time when you successfully led a team through a significant change or challenge?
ASSUMPTION: Candidates who align with Technogym's values and work style are more likely to succeed and thrive in the company's culture.
⚠️ Potential Challenges
- Managing a team in a fast-paced, multinational environment
- Balancing strategic planning with hands-on execution
- Adapting to cultural differences and working with diverse teams
- Meeting ambitious sales and revenue targets
ASSUMPTION: These challenges require strong leadership, strategic thinking, and cultural sensitivity to overcome successfully.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on sales network management and P&L management
- Technogym's global presence and reputation for innovation offer unique opportunities for professional growth and development
- This role may have more limited scope than regional or global marketing positions but offers greater autonomy and decision-making authority
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line in the Chinese market
- Conducting market research to identify trends and opportunities in the wellness and fitness industry
- Collaborating with cross-functional teams to optimize the sales process and improve customer satisfaction
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Director role at Technogym.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Chinese market and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure successful product launches and campaigns?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: These questions demonstrate your interest in the company's strategy, culture, and commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
