📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Kluge Strategic, Inc.
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (solely)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and publishing strategies for Kluge's game titles, including Synth Riders and upcoming releases.
- Managing cross-functional teams and external partners to execute marketing campaigns and projects.
- Analyzing marketing data to set growth strategies and optimize game performance.
- Collaborating with creative, business, and publishing leadership to align marketing efforts with overall company goals.
- Working in a remote-first environment with distributed teams across various time zones.
ASSUMPTION: This role requires a high level of independence, self-motivation, and strong communication skills to thrive in a remote work environment.
📋 Key Responsibilities
✅ Lead the marketing and publishing strategy and growth of Synth Riders and upcoming game titles across new platforms, including VR/AR, console, and UGC platforms.
✅ Set and manage GTM plans, including digital store product management, promotional efforts, and off-platform campaigns.
✅ Brief and support the execution of social media campaigns, creator-led video content, paid media, community engagement, and PR outreach.
✅ Own and drive GTM campaign management, milestones, and cross-functional team management through project management tools.
✅ Analyze marketing and in-game data to set growth strategies and optimize game performance.
✅ Communicate clearly with internal product/development teams and external partners/stakeholders.
✅ Support the team in delivering high-quality work on time and within scope.
ASSUMPTION: This role requires a strong understanding of gaming marketing, analytics, and project management to successfully lead marketing efforts and drive game growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of marketing experience in gaming, with a focus on VR (Quest, SteamVR) and console (Nintendo/PlayStation).
Required Skills:
- Proven track record in releasing games and managing GTM campaigns.
- Passion for social media platforms and creator-led ecosystems applied to gaming (TikTok, YouTube, Instagram).
- Excellent communication and collaboration skills in English (written and verbal).
- Comfortable working in a remote-first environment with distributed cross-functional teams.
Preferred Skills:
- Experience in marketing free-to-play and live services games, in either mobile or UGC platforms.
- Passion for technology and its application in gaming: specifically enthusiastic about VR/AR and creator-led platforms.
- Understand and know how to maximize game growth by leveraging analytics and off-platform marketing.
- Familiar with project management tools (Asana) and digital platform dashboards.
- Comfortable working in an indie/start-up environment, and quick to make decisions in a fast-paced environment, with multiple initiatives at any time.
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the gaming industry, trends, and platforms to effectively lead marketing efforts for Kluge's game titles.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year, based on experience and industry standards for marketing directors in the gaming industry.
Benefits:
- Fully remote with flexible working hours.
- Office equipment and L&D budgets per year.
- Collaborative and supportive team environment.
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate remote work and collaboration with global teams.
ASSUMPTION: The salary range is estimated based on industry standards for marketing directors in the gaming industry, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming and entertainment, focusing on immersive and enhanced experiences through VR, AR, and social platforms.
Company Size: 51-200 employees, offering a collaborative and supportive team environment with a diverse range of creative individuals.
Founded: 2008, with a history of creating successful VR rhythm games and expanding into new gaming platforms and experiences.
Company Description:
- Kluge Interactive is an immersive game studio building the future of human connection through immersive and enhanced experiences.
- Best known for Synth Riders, one of the most popular VR rhythm games, Kluge is currently working on several new VR titles and developing games for a UGC social platform.
- The company collaborates with influential VR, music, and technology companies to create innovative gaming experiences.
Company Specialties:
- Gaming
- Virtual Reality
- Augmented Reality
- Social Platforms
Company Website: Kluge Interactive
ASSUMPTION: Kluge Interactive is a well-established gaming company with a strong focus on innovation and collaboration, offering applicants the opportunity to work on cutting-edge gaming projects in a creative and supportive environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands.
Reporting Structure: This role reports directly to the CEO and works closely with creative, business, and publishing leadership, as well as cross-functional teams.
Work Arrangement: Fully remote, with flexible working hours and the ability to work from anywhere.
Growth Opportunities:
- As Kluge Interactive continues to grow and expand into new gaming platforms and experiences, there may be opportunities for the Marketing Director to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and collaboration may also present opportunities for professional development and skill-building.
ASSUMPTION: While not explicitly stated, it is assumed that Kluge Interactive values internal growth and offers opportunities for employees to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): N/A
Geographic Context:
- Kluge Interactive is based in Marina del Rey, California, but this role can be performed remotely from anywhere in the world.
- The company's remote work environment allows for greater flexibility and work-life balance.
- Kluge Interactive's global team consists of highly knowledgeable and enthusiastic people from diverse cultural backgrounds, fostering a collaborative and inclusive work environment.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate remote work and collaboration with global teams.
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with key stakeholders, including the CEO and other team members, to discuss the role, responsibilities, and company culture.
- Final decision and offer extension.
Key Assessment Areas:
- Marketing and gaming industry knowledge.
- Communication and collaboration skills.
- Project management and organizational skills.
- Cultural fit and alignment with Kluge Interactive's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, gaming industry knowledge, and transferable skills.
- Demonstrate your passion for gaming, social media, and creator-led ecosystems in your application materials.
- Prepare for interview questions that assess your marketing expertise, problem-solving skills, and cultural fit with Kluge Interactive's values and mission.
ATS Keywords: Marketing, Gaming, VR, Console, Social Media, Communication, Collaboration, Project Management, Analytics, Community Engagement, Product Management, Campaign Management, Creativity, Teamwork, Digital Marketing, Live Services
ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants, but the typical process outlined above provides a general overview of what to expect.
🛠️ Tools & Technologies
- Asana (project management)
- Digital platform dashboards (e.g., Steam, Oculus, PlayStation, Nintendo)
- Social media platforms (e.g., TikTok, YouTube, Instagram)
- Analytics tools (e.g., Google Analytics, Mixpanel, App Annie)
ASSUMPTION: The tools and technologies required for this role may evolve as Kluge Interactive continues to grow and expand into new gaming platforms and experiences.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Passion for gaming and technology
- Adaptability and flexibility
Work Style:
- Remote and independent work
- Strong communication and collaboration skills
- Adaptability and flexibility in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a strong passion for gaming and a deep understanding of the gaming industry?
- Are you comfortable working independently and managing remote teams?
- Do you thrive in a fast-paced, dynamic environment and enjoy taking on multiple initiatives at once?
ASSUMPTION: Kluge Interactive values candidates who are passionate about gaming, creative, and adaptable, with strong communication and collaboration skills to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing remote teams and collaborating with global stakeholders may present communication and time zone challenges.
- Balancing multiple initiatives and projects simultaneously may require strong time management and prioritization skills.
- Keeping up with the fast-paced and ever-evolving gaming industry may require continuous learning and adaptation.
- Working in a remote-first environment may require strong self-motivation and discipline to maintain productivity and focus.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Director in the gaming industry, with a focus on VR, AR, and social platforms.
- However, this role may have more responsibility for setting and managing GTM plans, as well as analyzing marketing data to set growth strategies.
- Career path comparison: This role may lead to senior marketing roles, such as Vice President of Marketing or Chief Marketing Officer, as well as potential opportunities in business development or publishing.
ASSUMPTION: While this role is similar to other marketing roles in the gaming industry, it offers unique opportunities for growth and development within Kluge Interactive's innovative and collaborative work environment.
📝 Sample Projects
- Developing and executing a successful GTM plan for an upcoming VR game release on multiple platforms.
- Analyzing marketing data to identify trends and optimize game performance, leading to increased user engagement and revenue.
- Managing a team of marketing professionals to create and execute social media campaigns, creator-led video content, and PR outreach for multiple game titles.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Marketing Director may be involved in, but the specific projects and priorities may vary depending on the company's needs and the gaming industry landscape.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion into new gaming platforms and experiences?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, gaming industry knowledge, and transferable skills.
- Prepare for interview questions that assess your marketing expertise, problem-solving skills, and cultural fit with Kluge Interactive's values and mission.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
