📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Cobo
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling Cobo’s global marketing efforts to drive brand awareness, customer engagement, and pipeline growth
- Defining and driving a cohesive global marketing strategy aligned with business objectives
- Collaborating with C-level leadership, Sales, and Product teams to align marketing priorities with go-to-market goals
- Managing performance marketing, product marketing, brand and thought leadership, and campaign management
ASSUMPTION: This role requires a strategic mindset, digital growth expertise, strong leadership, and a deep understanding of both Web3 and Enterprise marketing landscapes.
📋 Key Responsibilities
✅ Define and drive a cohesive global marketing strategy aligned with business objectives (pipeline growth, brand awareness, product adoption)
✅ Partner with C-level leadership, Sales, and Product teams to align marketing priorities with go-to-market goals
✅ Own performance marketing (SEO/SEM, paid social, retargeting, conversion funnels) and deploy data analytics and attribution models to track ROI
✅ Collaborate with product teams to develop compelling product positioning, messaging, and launch plans, and ensure messaging clarity across institutional, developer, and enterprise audiences
✅ Elevate Cobo’s brand as a category leader in digital asset custody and blockchain infrastructure, drive PR, events, and media engagement to build executive presence and trust, and manage and refine visual identity, tone of voice, and brand consistency globally
✅ Plan and execute 360° marketing campaigns around product launches, partnerships, and events, align content, design, and digital teams to deliver high-converting campaigns, and develop clear timelines, budgets, and success metrics for all major initiatives
ASSUMPTION: The role may evolve based on the company's growth and market demands, with potential adjustments to responsibilities and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 10 to 15 years of B2B marketing experience, including 5+ years in a senior or leadership role
Required Skills:
- Proven success in growth and digital marketing within fintech, SaaS, or blockchain
- Deep experience in building and managing high-performance marketing teams
- Strong analytical skills - comfortable with campaign metrics, funnel KPIs, and marketing attribution
- Excellent storytelling, communication, and stakeholder management ability
- Startup mentality: resourceful, adaptive, execution-oriented
- Experience in the crypto/Web3 ecosystem and understanding of blockchain infrastructure
Preferred Skills:
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the blockchain industry are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is SGD 250,000 - 350,000 per annum. This range is inclusive of base salary and variable compensation.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time off and flexible work arrangements
- Employee stock options
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cobo operates in the technology industry, specifically focusing on digital asset custody and blockchain infrastructure. The company is part of the rapidly growing blockchain and cryptocurrency ecosystem, which is expected to reach $39.7 billion by 2025, growing at a CAGR of 62.7% from 2020 to 2025.
Company Size: Cobo is a mid-sized company with 201-500 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact on the company's success.
Founded: Cobo was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions
- The company provides a unified digital asset wallet platform that integrates all 4 wallet technologies in one place
- Cobo empowers organizations and developers to innovate and scale with ease by combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools
Company Specialties:
- NFT
- Digital Currency
- Fintech
- Internet
- Blockchain
- Ethereum
- Bitcoin
- Cryptocurrency
- Mobile
- Crypto Custody
- SaaS
- WaaS
- Wallet-as-a-Service
- DeFi
- Digital Asset
- Blockchain Infrastructure
- and Wallet Infrastructure
Company Website: https://www.cobo.com/
ASSUMPTION: Cobo's focus on innovation and growth in the blockchain industry makes it an attractive employer for marketing professionals seeking to make an impact in a dynamic and evolving field.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the CEO or another C-level executive. The Marketing Director will be responsible for building and leading a full-stack marketing function.
Reporting Structure: The Marketing Director will report to the CEO or another C-level executive and will have direct reports, including marketing managers, specialists, and coordinators.
Work Arrangement: This is an on-site position, with the possibility of flexible remote work arrangements as needed. The role may require occasional travel for industry events, conferences, and client meetings.
Growth Opportunities:
- As Cobo continues to grow, there will be opportunities for the Marketing Director to expand their team and take on additional responsibilities
- The role offers the chance to work closely with C-level leadership, providing exposure to strategic decision-making and business growth
- Cobo's focus on innovation and growth presents opportunities for the Marketing Director to stay at the forefront of the blockchain industry and develop their skills in emerging technologies
ASSUMPTION: The Marketing Director's success in this role will depend on their ability to adapt to the company's growth and evolve their strategies to meet changing market demands.
🌍 Location & Work Environment
Office Type: Cobo's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 76/F, The Centre, 99 Queen's Road Central, Central, Hong Kong; Dubai, Dubai, AE
Geographic Context:
- Singapore is a global hub for finance, technology, and innovation, making it an ideal location for a blockchain company like Cobo
- The city-state's multicultural environment and strong support for blockchain and fintech industries create a vibrant and dynamic work environment
- Singapore's strategic location in Southeast Asia provides easy access to major markets in the region
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM - 6:00 PM, with flexibility for remote work as needed. The role may require occasional overtime or weekend work for campaigns, events, or other projects.
ASSUMPTION: The Marketing Director's ability to thrive in a dynamic, multicultural work environment will be crucial for success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the CEO or another C-level executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and vision for Cobo's marketing efforts
- Digital growth expertise and understanding of performance marketing channels
- Leadership skills and ability to build and manage high-performance teams
- Understanding of the Web3 and Enterprise marketing landscapes
- Excellent communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, digital growth, and the blockchain industry
- Prepare examples of your past marketing campaigns, their results, and the strategies you employed to achieve success
- Demonstrate your understanding of Cobo's business and the blockchain industry by asking insightful questions during the interview
ATS Keywords: Marketing Strategy, Digital Growth, Performance Marketing, SEO/SEM, Paid Social, Data Analytics, Product Positioning, Brand Management, Campaign Management, Storytelling, Stakeholder Management, Web3, Enterprise Marketing, Blockchain Infrastructure
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, digital growth expertise, and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Marketing Director should be comfortable using a variety of marketing tools and platforms to optimize campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Excellence
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and execution-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
- Are you able to balance data-driven decision-making with a strong understanding of the market and customer needs?
- Do you possess excellent communication and stakeholder management skills, and are you able to build and lead high-performance teams?
ASSUMPTION: Applicants should assess their fit with Cobo's values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- The Marketing Director may face challenges in keeping up with the rapidly evolving blockchain and digital asset landscape
- The role may require occasional travel and long hours, particularly during campaign launches and events
- Cobo's growth and success may present challenges in managing a growing team and scaling marketing efforts
- The Marketing Director may need to navigate complex stakeholder relationships and competing priorities
ASSUMPTION: The Marketing Director should be prepared to adapt to change, manage multiple priorities, and make strategic decisions in a dynamic and evolving environment.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a stronger emphasis on digital growth and performance marketing, as well as a deep understanding of the Web3 and Enterprise marketing landscapes
- Cobo's focus on innovation and growth presents unique opportunities for the Marketing Director to drive strategic initiatives and make a significant impact on the company's success
- This role offers a more hands-on approach to marketing, with the Marketing Director expected to be involved in day-to-day campaign management and execution, in addition to strategic planning and leadership
ASSUMPTION: Applicants should consider their fit with Cobo's focus on innovation, growth, and hands-on marketing, as well as their understanding of the Web3 and Enterprise marketing landscapes.
📝 Sample Projects
- Developing and executing a global marketing strategy to drive brand awareness, customer engagement, and pipeline growth for Cobo's unified digital asset wallet platform
- Launching a series of targeted performance marketing campaigns to generate MQLs, SQLs, and pipeline contributions, with a focus on SEO/SEM, paid social, and retargeting efforts
- Collaborating with product teams to develop compelling product positioning, messaging, and launch plans for new features and services, ensuring messaging clarity across institutional, developer, and enterprise audiences
ASSUMPTION: The Marketing Director's success in this role will depend on their ability to execute strategic marketing initiatives, manage performance marketing campaigns, and collaborate effectively with product teams to drive Cobo's growth and market leadership.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how the marketing team fits into these strategies?
- How does Cobo support the professional development and growth of its marketing team members?
- What are the key priorities for the Marketing Director in the first 90 days, and how will success be measured?
- How does Cobo approach collaboration and communication between marketing and other departments, such as sales and product?
- What are the most significant challenges facing the marketing team, and how can the Marketing Director address them?
ASSUMPTION: Applicants should use the interview process to assess Cobo's growth plans, team dynamics, and the Marketing Director's role in driving the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.eu.greenhouse.io/cobo/jobs/4611418101
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, digital growth, and the blockchain industry
- Prepare examples of your past marketing campaigns, their results, and the strategies you employed to achieve success
- Demonstrate your understanding of Cobo's business and the blockchain industry by asking insightful questions during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there is any additional information they need
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
