Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Designworks Talent

🔹 Location: Hybrid - Kirkland, WA (In-office Tu–Th at a minimum)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for identity and data solutions portfolio
• Overseeing go-to-market planning, brand management, and integrated marketing programs
• Driving qualified leads and supporting product launches and go-to-market initiatives
• Collaborating with cross-functional teams to align on timelines, deliverables, and priorities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Lead go-to-market planning and execution for new product features and launches

✅ Monitor competitors, market trends, and customer needs to inform messaging and positioning

✅ Maintain brand consistency and promote best practices across all channels

✅ Create sales tools and materials to support engagement throughout the customer journey

✅ Develop and execute integrated marketing programs to drive qualified leads

✅ Write and manage blog posts, white papers, case studies, and press releases

✅ Manage and grow presence across LinkedIn, Twitter, YouTube, and other platforms, including paid campaigns

✅ Oversee marketing email strategy and execution; analyze performance metrics

✅ Monitor KPIs and campaign ROI; deliver regular performance reports

✅ Partner with internal teams to align on timelines, deliverables, and priorities

✅ Own marketing timelines and drive project completion

✅ Collaborate with product management to integrate customer feedback into messaging and roadmaps

✅ Identify and implement workflow improvements

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: Minimum 7 years of experience in B2B marketing, ideally in technology or data/identity solutions

Required Skills:

• Proven success developing and executing paid media and lead generation campaigns
• Experience supporting SaaS or data solution product launches and go-to-market initiatives
• Familiarity with CRM tools (e.g., Salesforce, HubSpot)
• Experience with Content Management Systems (CMS) platforms
• Basic proficiency in Adobe Creative Cloud or similar design tools

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the tech or data industry and a strong portfolio of marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $140,000 – $160,000, depending on experience

Benefits:

• Flexible Time Off and Paid Holidays
• Medical, Dental, Vision insurance
• Voluntary Life & AD&D, Short-Term & Long-Term Disability, Critical Illness & Accident Insurance
• 401(k) with employer match
• Applicants must be authorized to work for ANY employer in the U.S. Our Client is unable to sponsor or take over sponsorship of an employment Visa at this time.

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Director role with the given experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees

Founded: 2009

Company Description:

• Designworks Talent specializes in the design and delivery of enterprise workforce solutions
• They work collaboratively with business leaders and enterprise Talent Acquisition and Human Resources teams
• Their services include strategy, talent acquisition, engagement, and succession planning

Company Specialties:

• Recruiting and Executive Search
• Enterprise Recruiting Team Optimization
• Talent Programs
• Recruiting Outsourcing Engagements
• Talent Strategy and Workforce Engagement
• Recruiting Leadership Coaching and Team Training
• and Hiring Leader Training

Company Website: http://www.designworkstalent.com

ASSUMPTION: Designworks Talent is a boutique recruitment firm with a strong focus on enterprise workforce solutions.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports to the Chief Commercial Officer

Work Arrangement: Hybrid - In-office Tu–Th at a minimum

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to work on high-impact projects and influence marketing strategy
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's focus on enterprise workforce solutions and the strategic nature of the position.

🌍 Location & Work Environment

Office Type: Hybrid - In-office Tu–Th at a minimum

Office Location(s): Kirkland, WA

Geographic Context:

• Kirkland is a suburb of Seattle, WA, with a population of approximately 90,000
• The area offers a mix of urban and outdoor living, with easy access to parks, lakes, and mountains
• Kirkland has a vibrant downtown area with numerous restaurants, shops, and cultural attractions

Work Schedule: Full-time, with flexible hours and the option to work remotely on Fridays

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• In-depth interview with the hiring manager
• Final interview with the Chief Commercial Officer

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and messaging
• Project management and prioritization
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the company's focus on enterprise workforce solutions

ATS Keywords: B2B marketing, go-to-market strategy, brand management, lead generation, content marketing, social media management, email marketing, performance tracking, project management, customer insights, process improvement, CRM tools, CMS platforms, Adobe Creative Cloud

ASSUMPTION: The application process for this role is likely to be competitive, given the company's focus on enterprise workforce solutions and the strategic nature of the position.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Content Management Systems (CMS) platforms
• Adobe Creative Cloud or similar design tools
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Results-driven

Work Style:

• Strategic and creative thinkers
• Strong communicators and collaborators
• Results-driven and proactive
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative environment?
• Are you results-driven and proactive in your approach to work?
• Can you adapt to changing priorities and work effectively with cross-functional teams?

ASSUMPTION: Designworks Talent values candidates who are strategic, creative, and results-driven, with a strong ability to collaborate and adapt.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a small team and wearing multiple hats
• Adapting to a hybrid work environment and balancing remote and in-office work
• Navigating a competitive job market for marketing roles

ASSUMPTION: The potential challenges for this role are typical for a marketing position in a boutique recruitment firm and can be overcome with strong project management skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager position in a tech or data company
• However, this role may have more responsibility for go-to-market strategy and less focus on day-to-day tactical execution
• Career progression may be faster in a larger organization, but this role offers the opportunity to work closely with senior leadership and have a significant impact on marketing strategy

ASSUMPTION: This role is similar to other marketing management positions, but with a greater emphasis on strategic planning and a closer working relationship with senior leadership.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and customer segmentation to inform brand positioning
• Creating and managing a content marketing calendar to drive lead generation

ASSUMPTION: These sample projects are representative of the types of initiatives a Marketing Director might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its marketing department?
• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, particularly for hybrid roles?

ASSUMPTION: These questions are designed to help applicants understand the company's long-term vision, the role's fit within the organization, and the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the company's focus on enterprise workforce solutions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.