📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: ProbablyMonsters
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing marketing team across diverse disciplines
- Managing a large marketing budget and ensuring cost-effectiveness
- Fostering strong relationships with stakeholders, partners, and agencies
- Creating and executing strategic marketing plans for game titles
- Analyzing performance metrics and refining strategies as needed
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive marketing efforts for multiple game titles.
📋 Key Responsibilities
✅ Build, mentor, and lead a high-performing marketing team
✅ Manage the marketing budget and ensure optimal resource allocation
✅ Foster strong relationships with stakeholders, partners, and agencies
✅ Create and execute strategic marketing plans for game titles
✅ Analyze performance metrics and refine strategies as needed
✅ Collaborate with development teams to conceptualize value propositions
✅ Conduct research on the gaming industry and target audience
✅ Manage specific marketing initiatives such as web, consumer engagement, and community teams
✅ Participate in cross-company marketing initiatives and brand assurances
ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and execution to successfully launch and market game titles.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of education, training, and experience
Experience: 10+ years of experience leading marketing teams of multiple disciplines
Required Skills:
- Proven experience managing large marketing budgets
- Full campaign experience launching multiple games on modern consoles
- Strong leadership and team management skills
- Excellent communication, presentation, and negotiation skills
- Deep knowledge of the gaming ecosystem and target audience
- Ability to analyze performance metrics and refine strategies
Preferred Skills:
- Preferred experience working with large, cross-discipline teams
- Expert-level understanding of traditional and digital marketing channels
- Strategic thinking, creativity, problem-solving abilities, and adaptability
- Knowledge of game development processes and pipelines
ASSUMPTION: Candidates should have a strong background in marketing, team leadership, and a deep understanding of the gaming industry to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Director with 10+ years of experience in the gaming industry)
Benefits:
- Medical Coverage (health, dental, and vision paid at 100% for the employee and dependents)
- Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance
- 401(k) with an annual contribution by the company
- Paid holidays and vacation, bereavement leaves, and parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director with the required experience level in the gaming industry. Benefits are subject to eligibility and may vary for part-time and temporary full-time employees and interns.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (specifically, video game development and publishing)
Company Size: Medium-sized (201-500 employees)
Founded: 2016, with headquarters in Bellevue, Washington, and a studio in Fort Worth, Texas
Company Description:
- ProbablyMonsters aims to change the way games are made by uniting diverse development teams in a healthy, rewarding culture
- The company believes empowered creators build the most engaging games and deliver the best player experiences
- ProbablyMonsters is an Equal Opportunity Employer and provides a rich benefits package
Company Specialties:
- Independent AAA game development and publishing
- Fostering a healthy, rewarding work culture
- Uniting diverse development teams
Company Website: http://www.probablymonsters.com
ASSUMPTION: ProbablyMonsters is a well-established gaming company with a strong focus on creating a healthy work culture and empowering its teams to deliver exceptional games.
📊 Role Analysis
Career Level: Senior-level role with significant leadership and strategic responsibilities
Reporting Structure: Reports directly to the CEO or a senior executive within the company
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on various game titles and gain experience in different aspects of marketing
- Possibility to mentor and develop junior team members, contributing to the company's growth
ASSUMPTION: This role offers significant growth potential as the company continues to expand and release new game titles.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Bellevue, Washington (headquarters), and Fort Worth, Texas (studio)
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving gaming industry
- The cost of living in Dallas is generally lower than in other major gaming hubs like Los Angeles or San Francisco
- The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to accommodate project deadlines
ASSUMPTION: The work environment at ProbablyMonsters is collaborative, modern, and designed to foster creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with a senior executive or the CEO
- Background check and reference check
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and planning abilities
- Knowledge of the gaming industry and target audience
- Communication, presentation, and negotiation skills
- Ability to analyze performance metrics and refine strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Be ready to discuss your understanding of the gaming industry and the company's mission and values
- Research the company's game titles and be prepared to discuss how you would approach marketing them
ATS Keywords: Marketing Director, Gaming Industry, Team Leadership, Strategic Planning, Marketing Analysis, Budget Management, Stakeholder Collaboration, Campaign Management, Research, Performance Metrics, Digital Marketing, Communication Skills, Creative Problem-Solving
ASSUMPTION: The interview process at ProbablyMonsters is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Mixpanel, etc.)
- Social media management platforms (e.g., Hootsuite, Buffer, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Design and creative tools (e.g., Adobe Creative Suite, Figma, etc.)
ASSUMPTION: Candidates should be comfortable using a variety of marketing, project management, and design tools to effectively manage campaigns and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Empower creators to build exceptional games
- Foster a healthy, rewarding work culture
- Unite diverse teams to deliver outstanding player experiences
- Embrace continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and managing a team of marketing professionals?
- Do you have a deep understanding of the gaming industry and target audience?
- Are you able to analyze performance metrics and refine strategies based on data insights?
- Do you possess strong communication, presentation, and negotiation skills?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at ProbablyMonsters.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring cost-effectiveness
- Balancing multiple projects and deadlines with a high-performing team
- Adapting to the fast-paced and evolving gaming industry
- Collaborating with diverse stakeholders, partners, and agencies
- Working in a competitive gaming market with a strong focus on innovation and creativity
ASSUMPTION: These challenges require a strategic, adaptable, and creative approach to marketing and leadership.
📈 Similar Roles Comparison
- Marketing Director at a AAA gaming studio vs. a mid-sized publisher: Responsibilities may vary based on the organization's size and structure
- Industry-specific context: The gaming industry is highly competitive and dynamic, requiring constant adaptation and innovation
- Career path comparison: This role can lead to senior marketing roles, executive positions, or even starting your own gaming studio
ASSUMPTION: Understanding the differences between similar roles and the industry context is crucial for candidates to make informed career decisions.
📝 Sample Projects
- Developing and executing a global marketing campaign for a AAA game title, including regional adaptations and localization
- Conducting market research and consumer trend analysis to inform marketing strategies and product development
- Managing a team to create and implement a successful influencer marketing campaign, driving brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the Marketing Director role at ProbablyMonsters.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does the company foster collaboration and communication between its development studios and marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research the company's game titles and be prepared to discuss how you would approach marketing them
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
