Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Antler

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing the entire marketing function for Antler India
• Creating and executing brand campaigns across various channels
• Managing PR, live events, and community building initiatives
• Mentoring and supporting founders in relevant marketing areas
• Collaborating with the global Antler organization and local stakeholders

ASSUMPTION: This role requires a strong background in marketing and brand building, with a focus on early-stage companies in India. The ideal candidate will have experience in both B2C and B2B marketing, as well as a passion for startups and innovation.

📋 Key Responsibilities

✅ Own the entire marketing function and build brand Antler India across formats and channels

✅ Handle multiple live and digital campaigns and events across platforms with clear RoI and success measures

✅ Have a strong interface with key media companies and work with designers/agencies for creative output

✅ Build distinctive value for the Antler community with relevant and topical content

✅ Be a great brand ambassador for Antler across different stakeholders in the ecosystem

✅ Build deep long-term relationships with stakeholders, including founders, VCs, startups, corporates, media, and academic institutions

✅ Provide portfolio support to founders in relevant areas such as branding, digital marketing, communications, customer research, brand design, and team hiring

✅ Partner with the global Antler organization to get the best of design, branding, initiatives, etc.

ASSUMPTION: This role requires strong marketing and brand building experience, with a focus on early-stage companies in India. The ideal candidate will have experience in creating content, managing events, handling PR, and building an engaged following on social media.

🎯 Required Qualifications

Education: Not specified

Experience: 7-10 years in early-stage companies in India, with experience in both B2C and B2B marketing

Required Skills:

• Strong marketing and brand building background
• Passion for startups and innovation
• Strong experience in creating content, managing events, and handling PR
• Understanding of AI tools to create content/use in marketing/digital

Preferred Skills:

• Experience in managing social channels and building an engaged following in an accelerated manner
• Designed and executed multiple successful brand campaigns across industries and stages of companies

ASSUMPTION: The ideal candidate will have a strong marketing and brand building background, with a focus on early-stage companies in India. Experience in both B2C and B2B marketing, along with content creation and event management, is essential.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard range for a Marketing Director role in Bangalore is INR 15-25 lakhs per annum.

Benefits:

• Work in a fast-growing organization with a lot of responsibility from day one
• Great learning and networking opportunities through working with experienced leaders from top consulting/finance firms, startup founders, and tech community leaders
• A fun and global team, all dedicated to making Antler and its portfolio companies a huge success
• An international environment with significant room for growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 201-500 employees. This size means a well-established organization with significant resources and opportunities for growth.

Founded: 2018. Antler has been operating for 7 years, indicating a mature and experienced organization.

Company Description:

• Antler is one of the most active early-stage investors globally
• The firm leads in ‘Day Zero’ investing, an approach focused on partnering with founders pre-launch
• Antler provides co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding
• The firm is present in 27 cities across most leading technology ecosystems globally
• Antler has made over 1,300 investments into early-stage startups

Company Specialties:

• startup
• talents
• venturecapital
• investment
• founder
• talentacquisition
• venture
• investing
• business
• entrepreneurship
• innovation
• and venture capital

Company Website: www.antler.co

ASSUMPTION: Antler is a well-established venture capital firm with a global presence and a strong focus on early-stage startups. The company offers significant opportunities for growth and learning.

📊 Role Analysis

Career Level: Experienced professional. This role is suitable for an experienced marketing and brand building professional with a strong background in early-stage companies.

Reporting Structure: The Marketing Director will report directly to and work very closely with the Partners at Antler India.

Work Arrangement: On-site, with a flexible work arrangement that allows for part-time work.

Growth Opportunities:

• Working in a fast-growing organization with a lot of responsibility from day one
• Great learning and networking opportunities through working with experienced leaders from top consulting/finance firms, startup founders, and tech community leaders
• A fun and global team, all dedicated to making Antler and its portfolio companies a huge success
• An international environment with significant room for growth

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development. The ideal candidate will be eager to take on new challenges and grow within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a flexible work arrangement that allows for part-time work.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka
• The city is known for its tech industry and is home to many startups and IT companies
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that allows for part-time work.

ASSUMPTION: Bangalore offers a vibrant tech industry and a diverse cultural scene. The city's tropical climate may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring managers
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing and brand building experience
• Creativity and strategic thinking
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Antler's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand building experience
• Showcase your creativity and strategic thinking in your application materials
• Demonstrate your communication and interpersonal skills in your interviews
• Prepare for behavioral and situational interview questions that focus on your marketing and brand building experience

ATS Keywords: marketing, brand building, content creation, event management, PR, social media, digital marketing, stakeholder management, early-stage companies, venture capital, startup ecosystem

ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing and brand building experience, as well as their cultural fit with Antler's values and work environment.

🛠️ Tools & Technologies

• Not specified. However, the ideal candidate will have experience with relevant marketing and brand building tools and technologies.

ASSUMPTION: The ideal candidate will have experience with relevant marketing and brand building tools and technologies, such as CRM software, marketing automation platforms, and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Not specified. However, Antler's values likely include a strong focus on innovation, entrepreneurship, and collaboration.

Work Style:

• On-site, with a flexible work arrangement that allows for part-time work
• Collaborative and team-oriented, with a focus on working with experienced leaders from top consulting/finance firms, startup founders, and tech community leaders
• Fast-paced and dynamic, with a focus on growth and learning opportunities

Self-Assessment Questions:

• How do you align with Antler's values, particularly in terms of innovation, entrepreneurship, and collaboration?
• How comfortable are you working in a fast-paced and dynamic environment, with a focus on growth and learning opportunities?
• How do you approach working with experienced leaders from top consulting/finance firms, startup founders, and tech community leaders?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Antler's values and work environment, with a focus on innovation, entrepreneurship, and collaboration. The candidate will also be comfortable working in a fast-paced and dynamic environment, with a focus on growth and learning opportunities.

⚠️ Potential Challenges

• The role may require long hours and tight deadlines, particularly during campaign launches and events
• The role may involve working with a diverse range of stakeholders, including founders, VCs, startups, corporates, media, and academic institutions, which can be challenging to manage
• The role may require travel, both domestically and internationally, to attend events and meet with stakeholders
• The role may involve working with a global team, which can present unique communication and collaboration challenges

ASSUMPTION: The ideal candidate will be able to manage long hours and tight deadlines, work effectively with a diverse range of stakeholders, and communicate and collaborate effectively with a global team.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager role in an early-stage company, with a focus on building and managing the entire marketing function
• However, this role is unique in its focus on the venture capital and startup ecosystem, as well as its global scope
• This role may offer more growth opportunities and international exposure than a similar role in a domestic company

ASSUMPTION: The ideal candidate will have experience in a similar marketing or brand management role, but will also be excited about the unique aspects of this role, such as its focus on the venture capital and startup ecosystem and its global scope.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for Antler India, including brand positioning, messaging, and visual identity
• Creating and managing a content calendar for Antler India's various channels, including the website, newsletter, social media, podcasts, live sessions, and PR
• Planning and executing a successful brand launch event for Antler India, with a clear measure of RoI and success

ASSUMPTION: The ideal candidate will have experience in developing and executing comprehensive brand strategies, creating and managing content calendars, and planning and executing successful brand launch events.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and communications strategy for Antler India and the global organization?
• What are the key challenges and opportunities for the marketing and communications function at Antler India?
• How does Antler support the professional development and growth of its marketing and communications team members?
• What are the key metrics and KPIs for success in this role?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions about the role, the team, and the company, demonstrating their interest and engagement with the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Antler job portal
• Tailor your resume and cover letter to highlight your relevant marketing and brand building experience
• Prepare for behavioral and situational interview questions that focus on your marketing and brand building experience
• Follow up with Antler after submitting your application to confirm receipt and express your interest in the role
• If selected for an interview, be prepared to discuss your marketing and brand building experience and how you can contribute to Antler's success

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.