📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: BeMo Academic Consulting
🔹 Location: Remote (United States)
🔹 Job Type: Part-time to Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the entire marketing function
- Direct management and coaching of marketing and content teams
- Achieving quarterly lead generation targets through continuous improvement
- Collaboration with the CEO to refine marketing strategies and offers
- Fostering a high-performance, accountable, and results-driven culture
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and accountability. The successful candidate will be comfortable working remotely and managing teams across multiple time zones.
📋 Key Responsibilities
✅ Lead and manage marketing teams to consistently meet or exceed quarterly lead generation targets
✅ Strategically guide paid ads and content teams to achieve quarterly targets
✅ Collaborate with leadership to create compelling, innovative offers and marketing execution plans
✅ Continuously monitor marketing metrics and proactively adjust strategies for sustained growth
✅ Provide weekly reports outlining marketing team performance, challenges, and recommendations
✅ Ensure flawless creation of ad directions, posting, optimization, and split test direction and execution
ASSUMPTION: The role requires a strong focus on data-driven decision making, continuous improvement, and exceptional communication skills to manage and coach teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 7+ years of proven leadership experience in digital marketing, ideally within high-growth companies
Required Skills:
- Proven experience successfully managing and coaching multi-functional marketing teams
- Deep understanding of key marketing metrics and data analysis
- Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals
- Exceptional ability to create compelling marketing offers and strategies with clear execution plans
- Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment
- Excellent communication, leadership, and coaching skills
Preferred Skills:
- Experience in the higher education industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the higher education industry and fluency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Director with 10+ years of experience in a remote role)
Benefits:
- Competitive pay - Base + Bonus
- Comprehensive health, dental, and disability insurance benefits for full-time team members
- Generous self-directed vacation policy for full-time team members
- $1,000 yearly professional development fund for full-time team members
- Bi-annual team dinners and fun events
- Opportunity for growth, independent project development, and career advancement
- Make a huge difference in the lives of aspiring future professionals and contribute to our outstanding success rate
- Proudly listed on The Career Directory as one of the top employers
Working Hours: Full-time (40 hours/week) with flexibility for part-time initially
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director with 10+ years of experience in a remote role. The benefits listed are for full-time team members.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 2013
Company Description:
- BeMo Academic Consulting strives to be the catalyst that helps students seize their future
- The company believes in making admissions fair through paid mentorship programs, free resources, and research and development of next-generation admissions screening tools
- BeMo works tirelessly to equip students with the tools, knowledge, and confidence they need to stand out during the application, interview, and test prep processes
Company Specialties:
- University Admissions Consulting
- Financial Application Support
- Tutoring
- Test Prep
- Marketing for Universities & Colleges
- Post-Graduate Admissions Consulting
- Research Supervision & Advising
- Extracurricular Advising
- Medical School Admissions Consulting
- MBA Admissions Consulting
- Dental School Admissions Consulting
- Graduate School Admissions Consulting
- Law School Admissions Consulting
- Admissions Screening for Universities & Colleges
Company Website: BeMo Academic Consulting
ASSUMPTION: BeMo Academic Consulting is a mission-driven company focused on helping students succeed in their academic pursuits. They offer a range of services to support students throughout the admissions process.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: Direct reports include marketing manager, email specialist, data analyst, ad creation specialist, content manager, and content creators
Work Arrangement: Remote solely, with flexibility for part-time initially
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunity to lead independent projects and drive company growth
- Possibility to expand the role's scope based on performance and company needs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as BeMo Academic Consulting is a growing company with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): United States
Geographic Context:
- The role is remote, allowing for flexibility in location within the United States
- BeMo Academic Consulting is headquartered in Toronto, Ontario, Canada
- The company has a diverse team spread across multiple time zones
Work Schedule: Full-time (40 hours/week) with flexibility for part-time initially
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the United States. However, the role may require working evenings or weekends at times to meet deadlines or manage teams across different time zones.
💼 Interview & Application Insights
Typical Process:
- Application review
- Skills assessment test
- Virtual or phone interview
- Face-to-face interview with select members of the team via video conference
- Reference calls
Key Assessment Areas:
- Strategic thinking and leadership skills
- Ability to manage and coach teams effectively
- Data-driven decision making and continuous improvement mindset
- Excellent communication and presentation skills
- Alignment with BeMo's mission and values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of BeMo's mission and how your skills and experience align with the role's requirements
- Prepare examples of successful marketing campaigns or projects you've led to showcase your strategic thinking and leadership skills
ATS Keywords: Marketing Director, Digital Marketing, Lead Generation, Team Management, Strategic Planning, Data Analysis, KPI Management, Remote Work, Higher Education
ASSUMPTION: BeMo Academic Consulting uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and BeMo Academic Consulting's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Results/week, not hours/week
- Act in BeMo’s best interest
- Obsess over students
Work Style:
- Highly results-driven and accountable
- Collaborative and supportive team environment
- Flexible and adaptable to change
- Comfortable working remotely and managing teams across multiple time zones
Self-Assessment Questions:
- Do you thrive in a highly results-driven and accountable environment?
- Are you comfortable working remotely and managing teams across multiple time zones?
- Do you share BeMo's passion for helping students succeed and making admissions fair?
ASSUMPTION: BeMo Academic Consulting values results-driven, accountable, and collaborative team members who are passionate about helping students succeed and making admissions fair.
⚠️ Potential Challenges
- Managing teams across multiple time zones and ensuring consistent performance
- Meeting aggressive lead generation targets consistently
- Adapting to a fast-paced, dynamic work environment
- Working evenings or weekends at times to meet deadlines or manage teams across different time zones
ASSUMPTION: The remote work environment and aggressive lead generation targets may present unique challenges for the successful candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on lead generation and a deep understanding of the higher education industry
- BeMo Academic Consulting's mission-driven approach sets it apart from other companies in the higher education industry
- This role offers significant growth opportunities for the right candidate, as BeMo Academic Consulting is a growing company with a strong focus on employee development
ASSUMPTION: While this role shares similarities with other marketing director positions, its focus on lead generation, higher education industry expertise, and mission-driven approach makes it unique.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to increase leads by 50% within the first six months
- Collaborating with the CEO to create compelling offers and refining marketing strategies to improve conversion rates by 20%
- Managing and coaching the marketing team to consistently meet or exceed quarterly lead generation targets
ASSUMPTION: These sample projects demonstrate the strategic, results-driven, and collaborative nature of the marketing director role at BeMo Academic Consulting.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to measuring and optimizing marketing performance?
- How does the marketing team collaborate with other departments, such as admissions and student services?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for remote team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions can help you better understand the role's requirements, the company's culture, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BeMo Academic Consulting careers page
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of BeMo's mission and how your skills and experience align with the role's requirements
- Prepare examples of successful marketing campaigns or projects you've led to showcase your strategic thinking and leadership skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
