Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive e-commerce strategy for the GCC market
• Leading integrated digital marketing campaigns to drive traffic and revenue growth
• Overseeing content creation and localization to enhance customer engagement
• Monitoring performance and providing data-driven insights to optimize e-commerce processes
• Conducting market research and competitive analysis to stay ahead in the dynamic retail environment

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the GCC market to succeed.

📋 Key Responsibilities

✅ Spearhead the development and execution of a comprehensive e-commerce strategy that aligns with Golden Collection’s brand and operational objectives in the GCC market.

✅ Oversee the management and optimization of product listings and storefronts on major GCC e-commerce platforms, ensuring visibility, competitive pricing, and excellent user experience.

✅ Drive growth through data-driven insights, continually identifying new opportunities for expansion and customer conversion across digital touchpoints.

✅ Collaborate with logistics and customer service teams to enhance the online customer experience, ensuring timely delivery, easy returns, and customer satisfaction.

✅ Lead the creation and implementation of innovative digital marketing strategies across SEO, SEM, email marketing, paid social, and influencer collaborations to drive traffic and revenue growth.

✅ Build and execute paid advertising strategies focused on customer acquisition, retention, and brand awareness, while ensuring an optimal ROAS.

✅ Shape the brand narrative through culturally relevant and engaging content on social media platforms, establishing Golden Collection as a leader in the lifestyle and retail space.

✅ Analyze market trends and digital consumption behaviors across the GCC to stay ahead of competitors and continuously adapt strategies.

✅ Oversee content strategy and creation, ensuring all marketing materials are aligned with Golden Collection’s high-end brand identity and resonate with regional audiences.

✅ Ensure culturally sensitive and linguistically localized content, with a focus on Arabic and English, to enhance customer engagement and drive higher conversions.

✅ Collaborate with internal creative teams and external agencies to produce visually compelling content for e-commerce platforms, digital ads, and social media campaigns.

✅ Define and track key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, digital campaigns, and overall e-commerce performance.

✅ Provide leadership with strategic insights based on data analytics, offering recommendations for optimizing e-commerce processes, improving customer lifetime value, and driving profitability.

✅ Leverage insights from marketing, logistics, and customer service data to refine and improve the overall customer journey, ensuring a seamless and impactful experience.

✅ Conduct in-depth market research to identify emerging trends, consumer behaviors, and competitive positioning in the GCC region.

✅ Proactively adapt marketing and e-commerce strategies based on market shifts, consumer preferences, and technological advancements.

✅ Analyze the evolving regulatory and logistics landscape across the GCC to stay compliant and agile in the dynamic retail environment.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in the fast-paced and ever-changing GCC retail market.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: A minimum of 7 years of experience in senior marketing roles, with a focus on digital marketing, e-commerce, and brand management, ideally within the retail, fashion, or lifestyle sector in the GCC.

Required Skills:

• Expertise in leading integrated digital marketing campaigns and driving substantial revenue growth through e-commerce platforms.
• Strong proficiency in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and e-commerce platforms (e.g., Shopify, WooCommerce).
• Deep understanding of GCC market nuances, consumer behavior, and regional digital ecosystems.

Preferred Skills:

• Fluency in Arabic and English.
• Experience working with cross-functional teams in a dynamic and fast-paced environment.
• Proven ability to manage and mentor junior team members.

ASSUMPTION: Candidates with a strong background in digital marketing, e-commerce, and brand management within the GCC retail sector are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is EGP 150,000 - 200,000 per month, based on experience and qualifications. This estimate is based on industry standards for marketing directors with 5-10 years of experience in the GCC region.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Tawzef offers a multitude of HR services for businesses in Egypt and the GCC, focusing on quality and time of delivery.

Company Size: Tawzef is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in the region.

Company Description:

• Tawzef offers diverse recruitment solutions, including sourcing, headhunting, screening, and candidate interview processes.
• The company is a licensed overseas recruitment company, hiring all levels of employees (white and blue collars) for clients.
• Tawzef provides various outsourcing services, including manpower outsourcing, by hosting a client's employees, handling all aspects of the process, including contracts, payroll, insurance, and labor relations.

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• and Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's extensive experience in HR services and its mid-sized structure provide a supportive environment for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and experience in digital marketing and e-commerce.

Reporting Structure: The Marketing Director will report directly to the CEO and oversee a team of marketing professionals, creative designers, and content creators.

Work Arrangement: This is an on-site position, with standard office hours from Sunday to Thursday, 9:00 AM to 5:00 PM. Occasional work on Fridays may be required to meet project deadlines.

Growth Opportunities:

• Progression to a regional or global marketing leadership role within the company.
• Expanding the company's client base and service offerings in the GCC and beyond.
• Developing and implementing innovative marketing strategies that drive business growth and enhance the company's reputation.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Tawzef continues to expand its services and client base in the region.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a collaborative and multicultural work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is a major economic, political, and cultural hub in the Middle East and North Africa region.
• Cairo offers a rich cultural heritage, vibrant nightlife, and numerous historical sites, making it an exciting place to live and work.

Work Schedule: Standard office hours from Sunday to Thursday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional work on Fridays may be required to meet project deadlines.

ASSUMPTION: Cairo's dynamic and multicultural environment provides a stimulating work environment for professionals in the HR and marketing sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and career goals.
• Final interview with the CEO to discuss the candidate's strategic vision and alignment with the company's objectives.

Key Assessment Areas:

• Digital marketing and e-commerce expertise
• Strategic thinking and leadership skills
• Cultural sensitivity and understanding of the GCC market
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the GCC market and digital marketing trends in your application materials.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and adaptability skills.

ATS Keywords: E-commerce strategy, digital marketing, GCC market, brand management, content creation, performance monitoring, market research, competitive analysis, localization

ASSUMPTION: Tawzef's recruitment process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the company's long-term goals.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads Manager
• HubSpot
• Shopify
• WooCommerce
• Social media platforms (Instagram, TikTok, Snapchat)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in digital marketing and e-commerce strategies.

👔 Cultural Fit Considerations

Company Values:

• Quality and time of delivery
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision-making

Self-Assessment Questions:

• How do you ensure culturally sensitive and linguistically localized content for regional audiences?
• How do you adapt your marketing strategies to stay ahead of competitors and market shifts in the GCC region?
• How do you collaborate effectively with cross-functional teams to enhance the overall customer journey?

ASSUMPTION: Candidates who align with Tawzef's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team of marketing professionals with diverse backgrounds and skillsets
• Adapting to the fast-paced and ever-changing GCC retail market
• Balancing the demands of multiple stakeholders, including clients, team members, and senior leadership
• Ensuring consistent and high-quality content creation across multiple channels and platforms

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires a deep understanding of the GCC market and regional digital ecosystems.
• This role offers a unique opportunity to shape the brand narrative and establish Golden Collection as a leader in the lifestyle and retail space in the GCC region.
• Career progression in this role may lead to regional or global marketing leadership positions within the company.

ASSUMPTION: This role offers a unique combination of strategic leadership, market expertise, and brand-building opportunities, setting it apart from other marketing director positions in the region.

📝 Sample Projects

• Developing and implementing a comprehensive e-commerce strategy for a new product launch in the GCC market
• Conducting market research and competitive analysis to identify new opportunities for expansion and customer conversion across digital touchpoints
• Creating and executing a paid advertising campaign focused on customer acquisition, retention, and brand awareness, while ensuring an optimal ROAS

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and innovative approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing and e-commerce initiatives?
• What are the most significant challenges facing the company's marketing efforts in the GCC region, and how can this role address them?
• How does the company foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term goals, team dynamics, and strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, e-commerce, and brand management in the GCC region.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and adaptability skills, with a focus on the GCC market and digital marketing trends.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.