Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Brookshire Post Acute

🔹 Location: Denver, CO, United States

🔹 Job Type: Full-time

🔹 Category: Healthcare

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Directing and providing marketing services to present the facility in its best light
• Encouraging current and future admissions to the facility
• Performing Admissions Director duties, including properly admitting new/returning residents
• Working in an environment where you can truly get to know your patients and other team members
• Making a genuine difference in the lives of residents

ASSUMPTION: The role involves a mix of marketing and admissions responsibilities, requiring a well-rounded professional with experience in both areas.

📋 Key Responsibilities

✅ Direct and provide marketing services to present the facility in its best light to encourage current and future admissions

✅ Perform Admissions Director duties, including properly admitting new/returning residents into the facility

✅ Collaborate with the team to create and implement marketing strategies that align with the facility's goals

✅ Monitor and analyze marketing efforts to ensure they are effective and within budget

✅ Maintain positive relationships with residents, families, and community members

ASSUMPTION: The role may require occasional weekend or evening work to accommodate residents' and families' schedules.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing and admissions within post acute, skilled nursing, or hospice settings

Required Skills:

• Proven marketing and admissions experience
• Excellent communication and interpersonal skills
• Strong organizational and planning skills
• Proficiency in Microsoft Office Suite
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with CRM software
• Fluency in a second language

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial due to the diverse population served by the facility.

💰 Compensation & Benefits

Salary Range: $82,000 - $92,000 per year + Bonus Structure

Benefits:

• Healthcare Benefits
• 401k with match
• Paid Time Off
• Sick Leave
• Continuous Training and Growth Opportunities

Working Hours: Full-time, 40 hours per week. May require occasional weekend or evening work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing directors in the healthcare sector with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically post acute care and skilled nursing

Company Size: 10,001+ employees (according to LinkedIn)

Founded: The founding date is not specified, but the company has been established for some time

Company Description:

• Brookshire Post Acute is a healthcare facility that provides post acute care and skilled nursing services
• The company values its staff and aims to make them feel valued
• The facility encourages a fun environment and great staff to work with

Company Specialties:

• Post acute care
• Skilled nursing
• Hospice care

Company Website: http://pacs.co.in

ASSUMPTION: While the company's LinkedIn profile lists its industry as "IT Services and IT Consulting," it is likely that this is an error, as the job listing and company description indicate that Brookshire Post Acute is a healthcare facility.

📊 Role Analysis

Career Level: Mid-level to senior marketing professional

Reporting Structure: The reporting structure for this role is not specified

Work Arrangement: On-site, full-time position with occasional weekend or evening work required

Growth Opportunities:

• Potential to grow within the marketing department or the broader organization
• Opportunities for professional development through continuous training

ASSUMPTION: The role may offer opportunities for career advancement, but this is not explicitly stated in the job listing.

🌍 Location & Work Environment

Office Type: Healthcare facility

Office Location(s): Denver, CO, United States

Geographic Context:

• Denver, CO, is a major city with a diverse population
• The facility is located in the United States, which has a well-established healthcare system
• The facility serves a diverse population, including residents from various cultural and linguistic backgrounds

Work Schedule: Full-time, 40 hours per week. May require occasional weekend or evening work.

ASSUMPTION: The work environment may be fast-paced and demanding at times, given the nature of the healthcare industry and the need to meet the facility's goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen
• In-person or virtual interview
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and admissions experience
• Communication and interpersonal skills
• Problem-solving and decision-making skills
• Cultural competency and empathy

Application Tips:

• Highlight your marketing and admissions experience in your resume and cover letter
• Demonstrate your understanding of the facility's mission and values in your application materials
• Prepare for behavioral interview questions that assess your problem-solving, communication, and interpersonal skills

ATS Keywords: Marketing, admissions, post acute care, skilled nursing, hospice, healthcare, communication, organizational skills, Microsoft Office Suite

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the facility's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (if applicable)
• Marketing automation tools (if applicable)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the facility's marketing and admissions processes.

👔 Cultural Fit Considerations

Company Values:

• Making a genuine difference in the lives of residents
• Providing excellent care and service
• Fostering a fun and positive work environment

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you have a passion for making a difference in the lives of others?
• Are you comfortable working in a fast-paced and dynamic environment?
• Do you thrive in a collaborative and team-oriented work setting?

ASSUMPTION: The company values a positive and supportive work environment, and candidates who share these values are likely to be a good fit for the role.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work to accommodate residents' and families' schedules
• The work environment may be fast-paced and demanding at times
• The facility serves a diverse population, which may present unique challenges in communication and cultural competency

ASSUMPTION: The potential challenges listed above are based on the nature of the healthcare industry and the specific requirements of the role.

📈 Similar Roles Comparison

• Marketing Manager - Healthcare
• Admissions Director - Healthcare
• Business Development Manager - Healthcare

ASSUMPTION: The roles listed above are similar to the Marketing Director role at Brookshire Post Acute, as they involve marketing, admissions, or business development responsibilities within the healthcare industry.

📝 Sample Projects

• Develop and implement a marketing campaign to increase facility admissions
• Analyze marketing data to identify trends and make data-driven decisions
• Collaborate with the admissions team to streamline the admissions process

ASSUMPTION: The sample projects listed above are based on the key responsibilities and required qualifications for the Marketing Director role at Brookshire Post Acute.

❓ Key Questions to Ask During Interview

• How does the facility support the professional development of its marketing and admissions staff?
• What are the key priorities for the marketing department in the first 90 days of the role?
• How does the facility measure the success of its marketing and admissions efforts?
• What is the typical career path for a marketing professional at the facility?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the facility's priorities, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and admissions experience and your fit with the facility's mission and values
• Prepare for your interview by researching the facility and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.