Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Lumanity

🔹 Location: London, UK (Remote)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (on-site in London with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to position and differentiate the Strategy & Insight (S&I) practice in the market.
• Managing and refining campaign frameworks, including ROI tracking and budget allocation.
• Creating and executing social media and website content strategies for S&I campaigns and events.
• Leveraging internal subject matter experts to produce and distribute relevant thought leadership content.
• Managing all external outreach across web and social media, paid advertising, conferences, and events.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and brand management within a professional services or healthcare environment.

📋 Key Responsibilities

✅ Design and implement marketing strategies to position and differentiate the S&I practice in the market.

✅ Manage and refine campaign frameworks, including ROI tracking and budget allocation.

✅ Develop go-to-market strategies and marketing campaigns for new and existing products and services.

✅ Serve as the primary brand steward, managing core value propositions and messaging.

✅ Create and execute social media and website content strategies for S&I campaigns and events.

✅ Conduct market and customer research to gather insights on competitor messaging and industry trends.

✅ Assess and report on the performance and ROI of marketing efforts.

✅ Leverage internal subject matter experts to produce and distribute relevant thought leadership content.

✅ Participate in an internal thought leadership committee to identify potential content topics and formats.

✅ Utilize advanced technological platforms to improve the creation and distribution of thought leadership content.

✅ Manage all external outreach across web and social media, paid advertising, conferences, and events.

✅ Expand and enhance web-based advertising, email marketing, and other promotions.

✅ Implement strategies to create a consistent external voice and expand our social media audience.

✅ Oversee the design, content, and functionality of the S&I portions of the Lumanity website.

✅ Develop a strategy for sponsorship and participation in industry conferences and events.

✅ Maintain brand guidelines, key messaging documents, and communication templates.

✅ Collaborate with S&I leadership to manage external and internal communication strategies.

✅ Maintain and improve the content and structure of S&I-related pages on the Lumanity intranet.

✅ Support the communication of news, events, and accomplishments by S&I leaders and team members.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Science or Arts; advanced degree preferred.

Experience: Minimum of 7 years in marketing and brand management, including at least 4 years in professional services, healthcare, or the biopharmaceutical industry.

Required Skills:

• Proven success in designing and implementing marketing strategies and campaigns.
• Experience managing a team in a high-growth organization preferred.
• Broad understanding of the pharmaceutical, healthcare, or life sciences industry.
• Proficiency in Microsoft Office, CRM, marketing automation, and sales analytics tools.
• Strong ability to collaborate, develop relationships, and understand client priorities.
• Effective in managing multiple priorities in a dynamic environment.
• Self-starter with strong writing, communication, and presentation skills.
• Excellent time management, planning skills, and the ability to manage projects within timelines, budget, and scope.
• Innovative thinker with a desire for continuous learning.

Preferred Skills:

• Experience in a similar role within a consulting or professional services firm.
• Fluency in additional languages (e.g., Spanish, French, German).

ASSUMPTION: Candidates with a strong background in marketing and brand management, as well as relevant industry experience, will be well-suited for this role. A proven track record of success in developing and executing marketing strategies is essential.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on industry standards for a Marketing Director role with 5-10 years of experience in the UK)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Generous vacation and sick leave policies.
• Flexible work arrangements, including remote work options.
• Opportunities for professional development and career growth.

Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:30 PM. Some flexibility may be available for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the required experience level in the UK. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Lumanity specializes in accelerating and optimizing access to medical advances by providing strategic insights, value access and outcomes, real-world evidence, and medical strategy and communications services to life sciences companies.

Company Size: Medium (1,001-5,000 employees). This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.

Founded: 2020. Lumanity was founded to address the need for innovative, data-driven solutions to improve patient health and accelerate medical advances.

Company Description:

• Lumanity applies incisive thinking and decisive action to cut through complex situations and deliver transformative outcomes.
• The company transforms data and information into real-world insights and evidence that powers successful commercialization and empowers patients, providers, payers, and regulators to take timely and decisive action.
• Lumanity's expertise spans medical, commercial, and regulatory affairs, enabling it to provide comprehensive solutions to its clients.

Company Specialties:

• Strategy and Insight
• Value Access and Outcomes
• Real-World Evidence
• Medical Strategy and Communications

Company Website: http://www.lumanity.com

ASSUMPTION: Lumanity's focus on data-driven insights and evidence-based decision-making makes it an attractive employer for candidates interested in the intersection of business, healthcare, and technology.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to take on a leadership position within a growing organization.

Reporting Structure: The Marketing Director will report directly to the S&I global practice leader and collaborate closely with other S&I leaders, organizational stakeholders, and external partners.

Work Arrangement: On-site in London with remote flexibility. This role requires a presence in the London office but offers flexibility for remote work, particularly for external communications and event management tasks.

Growth Opportunities:

• As Lumanity continues to grow, there may be opportunities for the Marketing Director to expand their team or take on additional responsibilities within the organization.
• This role provides ample opportunities for professional development and career growth within the marketing and communications field.
• Lumanity's focus on innovation and continuous learning encourages employees to explore new areas of interest and develop their skills.

ASSUMPTION: Candidates who are interested in growing with the company and taking on additional responsibilities as the organization expands will be well-suited for this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London.

Office Location(s): 131 Great Suffolk Street, 2nd Floor, London, Great Suffolk Yard SE1 1PP, GB

Geographic Context:

• London is a major global hub for the life sciences and healthcare industries, providing ample opportunities for networking and collaboration.
• The office is located in the vibrant Southwark neighborhood, offering easy access to public transportation, restaurants, and cultural attractions.
• The UK's time zone (GMT) may require some flexibility for communication with colleagues and clients in other regions.

Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work. The work schedule may vary depending on the needs of the organization and the candidate's specific role.

ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and are able to adapt to changing priorities will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Lumanity careers portal.
• Phone or video screen with the S&I global practice leader or a member of the HR team.
• In-depth interview with the S&I global practice leader and other key stakeholders.
• Final interview with the Lumanity CEO or another senior leader.

Key Assessment Areas:

• Marketing and brand management skills and experience.
• Strategic thinking and problem-solving abilities.
• Communication and presentation skills.
• Collaboration and teamwork skills.
• Adaptability and resilience in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any industry-specific knowledge or skills.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Lumanity's business and the S&I global practice to demonstrate your understanding of the organization and its goals.

ATS Keywords: Marketing Strategy, Brand Management, Campaign Management, Social Media, Market Research, Thought Leadership, External Communications, Internal Communications, Team Management, Project Management, Communication Skills, Time Management, Analytical Skills, Collaboration, Innovation, Continuous Learning

ASSUMPTION: Lumanity's application process is designed to assess candidates' skills and experience in marketing and brand management, as well as their cultural fit with the organization's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with industry-standard marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Incisive Thinking: Lumanity values strategic, data-driven decision-making and encourages employees to challenge conventional wisdom.
• Decisive Action: The company prioritizes taking action and delivering results, even in the face of uncertainty or ambiguity.
• Collaboration: Lumanity fosters a culture of teamwork and cross-functional collaboration to drive innovation and success.

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and driving growth.
• Collaborative and team-oriented, with a strong emphasis on communication and coordination.
• Adaptable and flexible, with a willingness to take on new challenges and learn from failures.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to changing priorities and deadlines?
• Are you an effective communicator, able to collaborate with diverse teams and stakeholders to achieve common goals?
• Do you have a proven track record of success in developing and executing marketing strategies, and are you committed to continuous learning and improvement?

ASSUMPTION: Candidates who are a strong cultural fit with Lumanity's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require candidates to manage multiple projects simultaneously and adapt to changing priorities.
• The need to collaborate with diverse teams and stakeholders, both internally and externally, may present communication and coordination challenges.
• The role may require candidates to work outside of standard business hours to accommodate global time zones and event schedules.
• The competitive nature of the life sciences and healthcare industries may present challenges in differentiating Lumanity's offerings and capturing market share.

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and are able to adapt to changing priorities will be well-suited for this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager role within a professional services or healthcare organization, but with a greater emphasis on strategic thinking and leadership.
• Unlike some marketing roles, this position requires a strong understanding of the pharmaceutical, healthcare, or life sciences industry and its unique challenges and opportunities.
• Career progression in this role may lead to a Chief Marketing Officer or similar leadership position within the organization or the broader industry.

ASSUMPTION: Candidates with experience in similar marketing roles within professional services or healthcare organizations will be well-suited for this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new S&I service offering, including market research, competitive analysis, and campaign planning.
• Creating and implementing a thought leadership content strategy to establish Lumanity as a thought leader in the life sciences industry, including blog posts, whitepapers, and webinars.
• Managing a team to plan and execute a major industry conference or event, including vendor management, speaker coordination, and on-site logistics.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the Marketing Director role at Lumanity.

❓ Key Questions to Ask During Interview

• Can you describe the S&I global practice's strategic priorities for the next 1-2 years, and how this role will contribute to their achievement?
• How does Lumanity support the professional development and career growth of its marketing and communications team members?
• What are the key challenges and opportunities facing the S&I global practice in the next 1-2 years, and how can this role help address them?
• How does Lumanity approach collaboration and communication with external partners and stakeholders, and what role will this position play in those efforts?
• What are the most important qualities and skills for success in this role, and how does Lumanity support its employees in developing and honing those abilities?

ASSUMPTION: These questions are designed to assess the organization's strategic priorities, culture, and support for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lumanity careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any industry-specific knowledge or skills.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Lumanity's business and the S&I global practice to demonstrate your understanding of the organization and its goals.
• Follow up with the Lumanity HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.