Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Version 1

🔹 Location: United Kingdom (London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, Belfast)

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (UK, Ireland, US, India)

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing function to drive revenue growth
• Developing and executing integrated marketing strategies
• Building marketing reputation and credibility with stakeholders
• Overseeing strategic campaign planning and marketing initiatives
• Managing global marketing budget and team leads

ASSUMPTION: This role requires a strategic mindset with a strong commercial acumen to drive business growth through effective marketing strategies.

📋 Key Responsibilities

✅ Define and execute on an integrated marketing strategy that supports Version 1’s long-term vision, market positioning, and business growth.

✅ Build the reputation and credibility of marketing across influential and executive-level stakeholders, establishing the function as the go-to strategic partner for commercial and delivery teams.

✅ Oversee strategic campaign planning and integrated marketing initiatives that support sector and service line marketing objectives, growing into existing strategic accounts as well as generating leads, boosting conversion rates and nurturing into sustainable revenue streams.

✅ Advise on and implement an effective MarTech stack and channel strategy in-line with industry best-practice to level-up the customer experience.

✅ Deploy data-driven insights to shape marketing strategy and tactics, using analytics and market intelligence to guide strategy, assess performance and adapt as necessary.

✅ Establish key performance indicators and reporting frameworks to measure the effectiveness of marketing programmes, optimise budget and generate insights to inform decision-making and future strategy.

✅ Lead a multidisciplinary marketing team, empowering team leads to maximise budget and resources and align on priorities.

✅ Manage the overall global marketing budget with team leads, acting as liaison and forecasting/reporting to finance team and ensuring optimal allocation of resources for maximum impact and ROI.

ASSUMPTION: This role involves a high level of strategic thinking and planning, requiring the ability to balance both high-level strategy and critical detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in senior marketing leadership roles within the IT services or technology sector, with demonstrable success in developing and executing on long-term marketing strategies that drive sustained business growth.

Required Skills:

• Proven experience in developing and executing integrated marketing strategies
• Strong understanding of marketing analytics, data interpretation, and performance optimisation
• Excellent influencing and relationship building skills
• High level of commercial awareness with experience of working tightly with commercial teams to understand customer landscapes and achieve customer-centric results
• Ability to stay informed and relevant on emerging industry trends, with the ability to apply intelligence to drive innovation in marketing, efficiency, and best practice
• A strong and emotionally intelligent leader, with the ability to inspire and lead across functions and geographies

Preferred Skills:

• Experience with MarTech stack and channel strategy
• Familiarity with marketing automation tools
• Knowledge of the IT services or technology sector

ASSUMPTION: Candidates should possess a strong track record in marketing leadership roles and a deep understanding of data-driven marketing strategies.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (based on experience and industry standards for senior marketing roles in the UK)

Benefits:

• Excellent base salary plus bonus
• Opportunity to join the new V1 Equity success scheme
• Inclusive culture
• Professional growth opportunities
• Work-life balance
• Supportive community
• Comprehensive benefits package
• Private medical and life insurance coverage
• Free eye tests and contributions towards glasses
• Incentivised certifications and accreditations
• Employee-designed profit share scheme
• Pathways Career Development Quarterly

Working Hours: Full-time, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in the UK. The final salary offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.

Company Size: Version 1 has over 3,200 employees across 4 continents, making it a large organisation with a global presence.

Founded: Version 1 was founded in 2006 and has since grown into a leading provider of AI and digital transformation services.

Company Description:

• Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.
• The company offers an end-to-end offer designed to address the most difficult challenges faced by customers, supported by the latest cutting-edge technologies.
• Version 1 is focused on delivering successful customer outcomes through the power of world-class teams, with a pledge to customer success, empowered people, and a strong organisation.

Company Specialties:

• Managed Services
• Application Modernisation
• Cloud Transformation
• Data X AI
• Enterprise Applications
• Business Transformation
• Experience Design
• Oracle
• AWS
• Microsoft
• Snowflake

Company Website: www.version1.com

ASSUMPTION: Version 1 is a well-established company with a strong reputation in the AI and digital transformation industry. Its large size and global presence offer ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Commercial Officer.

Reporting Structure: The Marketing Director will lead a multidisciplinary marketing team, managing team leads and overseeing the overall global marketing budget.

Work Arrangement: This role is remote-friendly, with the option to work remotely from the UK, Ireland, US, or India.

Growth Opportunities:

• Potential to grow into a more senior role within the organisation, such as Chief Marketing Officer or similar leadership positions.
• Opportunities to expand the marketing team and take on additional responsibilities as the company grows.
• Chance to work on high-impact projects and initiatives that drive business growth and innovation.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Version 1 has multiple offices across the UK, Ireland, US, and India, with the option to work remotely.

Office Location(s): London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, Belfast, with additional offices in Cork, Dublin, and other global locations.

Geographic Context:

• The UK offices are located in major cities with vibrant tech scenes and strong talent pools.
• Version 1's global presence offers opportunities to work with diverse teams and clients from around the world.
• The company's remote-friendly culture allows for flexible work arrangements and a better work-life balance.

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: Version 1's global presence and remote-friendly culture make it an attractive option for candidates seeking international exposure and flexibility in their work arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other senior team members
• Final interview with the Chief Commercial Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Commercial awareness and customer-centric mindset
• Leadership and team management skills
• Data-driven decision-making and analytical skills
• Adaptability and resilience in the face of change

Application Tips:

• Highlight your proven track record in developing and executing successful marketing strategies.
• Demonstrate your understanding of data-driven marketing and analytics.
• Tailor your resume and cover letter to emphasise your relevant skills and experiences.
• Prepare examples of your past marketing campaigns and their outcomes.

ATS Keywords: Marketing strategy, data-driven insights, customer-centric, commercial awareness, marketing analytics, performance optimisation, influencing skills, relationship building, leadership, team management, campaign planning, MarTech implementation, market intelligence, budget management, strategic thinking, innovation

ASSUMPTION: Version 1's interview process is designed to assess the candidate's strategic thinking, commercial awareness, and leadership skills, as well as their ability to work effectively in a global, remote-friendly environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Empowered People
• Strong Organisation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and resilient

Self-Assessment Questions:

• Do you align with Version 1's core values of customer success, empowered people, and a strong organisation?
• Are you comfortable working in a global, remote-friendly environment with diverse teams and clients?
• Do you thrive in a data-driven, collaborative work culture that prioritises innovation and continuous improvement?

ASSUMPTION: Version 1's company values and work style emphasise the importance of customer success, collaboration, data-driven decision-making, and continuous improvement. Candidates who align with these values and work styles are likely to be a strong fit for the organisation.

⚠️ Potential Challenges

• Managing a global marketing team with remote team members may present unique challenges in communication and collaboration.
• Balancing strategic thinking and planning with critical detail may require strong organisational skills and adaptability.
• Keeping up with emerging industry trends and technologies may necessitate continuous learning and professional development.
• Working in a fast-paced, dynamic environment may require resilience and adaptability in the face of change.

ASSUMPTION: These potential challenges are common to senior marketing leadership roles in the technology industry and can be effectively managed by a strong, experienced candidate.

📈 Similar Roles Comparison

• Compared to other senior marketing leadership roles in the IT services or technology sector, this role offers a unique opportunity to lead a global marketing function and drive business growth in a large, established organisation.
• Industry-specific context: The AI and digital transformation industry is rapidly evolving, with new technologies and trends emerging continuously. Candidates should have a strong understanding of the industry and its latest developments.
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to advance to more senior leadership positions within the organisation.

ASSUMPTION: This role offers a unique combination of global responsibility, strategic influence, and significant growth potential, making it an attractive opportunity for experienced marketing leaders in the technology industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive revenue growth in a specific geographic region or market segment.
• Leading a team to plan and execute a large-scale marketing campaign, such as a product launch or rebranding initiative.
• Conducting market research and analysis to identify new opportunities for business growth and expansion.

ASSUMPTION: These sample projects are illustrative of the types of initiatives a Marketing Director might undertake in this role, but the specific projects may vary depending on the organisation's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits into the organisation's long-term vision?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing function in the first 90 days in this role?
• How does the company measure the success of its marketing initiatives, and how is this information used to inform future strategy?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organisation's priorities and culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasising your proven track record in developing and executing successful marketing strategies.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your data-driven approach and ability to drive business growth.
• If selected for an interview, be prepared to discuss your understanding of Version 1's company values, work style, and the specific challenges and opportunities presented by this role.
• Follow up with the hiring manager within 48 hours of your interview to reiterate your interest in the opportunity and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.