📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Maxx Marketing, Inc
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for YuMe Toys' licensed toy portfolio
- Leading cross-functional teams and managing external relationships with retailers, distributors, and third parties
- Conducting brand presentations and representing YuMe Toys at key trade shows
- Building annual marketing budgets and plans, and identifying new trends to maintain industry leadership
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. Candidates should be comfortable working independently and in a team environment, with a strong focus on delivering results against strategy and meeting critical deadlines.
📋 Key Responsibilities
✅ Execute the strategic marketing plan for YuMe Toys and build upon it
✅ Lead and manage relationships cross-functionally and externally with retailers, distributors, and third parties to execute marketing campaigns
✅ Ideation and management of marketing and PR campaigns to promote brand awareness and conversion, including social media and influencers
✅ Collaborate on developing retail initiatives, working closely with licensors, sales teams, and other partners to ensure all activity aligns with the brand strategy and guidelines
✅ Conduct brand presentations with retail buyers, sales reps, and distributors
✅ Attend and represent YuMe Toys at key trade shows, maintaining up-to-date knowledge of industry trends and developments
✅ Build annual marketing budgets and marketing plans
✅ Identify new trends to maintain our position as an industry leader and innovator
✅ Spearhead the development of sales support materials such as the online marketing assets library
✅ Maintain and improve the web content of YuMeToys.com to drive traffic and engagement
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and cross-functional collaboration. Candidates should be comfortable working in a dynamic environment and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience in the licensing (brand or entertainment), toy industry, or other relevant consumer products industry
Required Skills:
- Deep understanding of the global toy industry landscape
- Digital marketing strategy and execution experience
- Performance Marketing – PPC (Amazon Advertising, SEO, Email) Paid Social (FB Business Manager, YouTube) Content & Inbound Marketing PR & Influencer Marketing Mobile & Affiliate Marketing, Organic Social (TikTok, Instagram, Facebook, Twitch, YouTube, Twitter.)
- Existing relationships with media, digital, research, creative, production, and PR agencies to help execute the marketing strategy
- Excellent written, verbal, and client-facing presentation skills
- Demonstrated ability to execute results against strategy and meet critical deadlines
- Understanding of product development, product ranges, and key toy categories
- Ability and willingness to travel when necessary
- Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint
Preferred Skills:
- Experience in the licensing industry
ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of executing successful marketing campaigns. Experience in the licensing or toy industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Marketing Director role with 5-10 years of experience in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Hybrid work schedule (4 days remote, 1 day in-office)
Working Hours: Full-time (37.5 hours per week), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the required experience level in London. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Maxx Marketing is a global licensing and product solutions agency serving some of the world's most recognizable brands. They specialize in creating marketing programs and merchandising solutions tailored to their clients' business objectives.
Company Size: Maxx Marketing has 8 offices worldwide, including London, Toronto, Los Angeles, Bentonville, Mexico City, Hong Kong, Shanghai, and Shenzhen. With around 130 employees, the company offers a mid-sized work environment that promotes growth and upward mobility.
Founded: Maxx Marketing was founded in 1997 and has since grown to become a leading provider of licensing and product solutions for brands.
Company Description:
- Maxx Marketing is a global licensing and product solutions agency serving some of the world's most recognizable brands.
- The company helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to their clients' business objectives.
- Maxx Licensing helps clients achieve revenue goals and meet business objectives through well-curated and negotiated copyright/trademark-based licensed products and service agreements.
- Maxx Product Solutions helps brands profitably build and extend entertainment properties through thoughtful, innovative, and authentic licensed products, promotions, and retail activities.
Company Specialties:
- Strategic Planning
- Creative Services
- Consumer Insight
- Vertically Integrated Product Development
- Brand Extension/Planning
- Merchandise Planning
- Licensee Prospecting
- TQM
- Selection & Negotiation
- Legal/Financial Audit
- License Agreements
- Supply Chain Management
- and Toy Manufacturing
Company Website: http://maxx-marketing.com
ASSUMPTION: Maxx Marketing is a well-established agency with a strong reputation in the licensing and product solutions industry. Candidates can expect a dynamic work environment with opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Global Marketing Director. The Marketing Director will oversee a team of marketing professionals and work closely with cross-functional teams to execute marketing campaigns and strategies.
Reporting Structure: The Marketing Director will report directly to the Global Marketing Director and will oversee a team of marketing professionals, including Marketing Managers and Marketing Coordinators.
Work Arrangement: This role is a hybrid position, with 4 days of remote work and 1 day in the office per week. Occasional overtime or weekend work may be required as needed.
Growth Opportunities:
- Maxx Marketing offers opportunities for professional growth and development, with a focus on upward mobility within the organization.
- Candidates can expect to work on a variety of global marketing campaigns and projects, providing ample opportunities to gain experience and advance their careers.
- The company encourages internal promotions and offers training and development programs to help employees grow professionally.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile marketing campaigns and collaborate with cross-functional teams. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Maxx Marketing's London office is a modern, collaborative workspace located in Paddington, with easy access to public transportation and nearby amenities.
Office Location(s): 20 Eastbourne Terrace, Paddington, London W2 6LG, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving business scene and a strong focus on innovation and creativity.
- The city offers a wide range of cultural attractions, including museums, galleries, theaters, and music venues, as well as numerous parks and green spaces.
- London is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: The Marketing Director will work a full-time schedule, with 4 days of remote work and 1 day in the office per week. Occasional overtime or weekend work may be required as needed.
ASSUMPTION: Candidates should be comfortable working in a hybrid work environment and be able to manage their time effectively to balance remote and in-office work. The London office offers a collaborative, creative workspace with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth interview with the Global Marketing Director and/or other members of the marketing team
- Final interview with the company's CEO or another senior executive
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Cross-functional collaboration and teamwork
- Presentation and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with digital marketing strategies and tactics, as well as your ability to execute results against strategy and meet critical deadlines
- Demonstrate your understanding of the global toy industry landscape and your familiarity with YuMe Toys' licensed toy portfolio
- Prepare questions to ask the interviewers about the company's culture, growth opportunities, and the team you would be working with
ATS Keywords: Marketing Strategy, Digital Marketing, Performance Marketing, Brand Management, Retail Initiatives, Trade Marketing, PR, Consumer Promotions, New Product Positioning, Licensing Industry, Toy Industry, Global Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, as well as their digital marketing expertise and ability to work cross-functionally. Candidates should be prepared to discuss their relevant experience and provide examples of successful marketing campaigns they have executed in the past.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, TikTok, Twitter, YouTube, etc.)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Buffer, etc.)
- Project management tools (e.g., Asana, Trello, Jira, etc.)
ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and Google Workspace for day-to-day tasks and communications. Familiarity with marketing automation and analytics tools, as well as project management tools, is also beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and Innovation
- Collaboration and Teamwork
- Accountability and Results-Driven
- Customer Focus
- Integrity and Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering results against strategy
- Adaptable and comfortable with change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with Maxx Marketing's company values, particularly Creativity and Innovation, Collaboration and Teamwork, and Accountability and Results-Driven?
- How comfortable are you working in a hybrid work environment, balancing remote and in-office work?
- How do you approach project management and ensuring that marketing campaigns are executed successfully against strategy and within critical deadlines?
ASSUMPTION: Maxx Marketing values candidates who are creative, collaborative, and results-driven, with a strong focus on delivering results against strategy. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and workloads.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management and prioritization skills
- Working with cross-functional teams and external partners, requiring excellent communication and collaboration skills
- Keeping up-to-date with industry trends and developments, requiring a strong understanding of the global toy industry landscape and a willingness to learn and adapt
- Occasional overtime or weekend work may be required as needed, depending on project deadlines and workload
ASSUMPTION: This role presents several challenges, including managing multiple marketing campaigns simultaneously, working with cross-functional teams and external partners, and keeping up-to-date with industry trends and developments. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance multiple priorities and workloads.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager role in a mid-sized or large marketing agency or in-house marketing department, with a focus on digital marketing strategy and execution
- However, this role is unique in its focus on the licensing and toy industries, requiring a strong understanding of the global toy industry landscape and experience working with licensed toy brands
- Career progression in this role could lead to a Global Marketing Director or other senior marketing leadership positions within the company or the broader licensing and product solutions industry
ASSUMPTION: While this role shares similarities with other senior marketing roles, its focus on the licensing and toy industries and its requirement for a strong understanding of the global toy industry landscape make it unique. Candidates should be prepared to discuss their relevant experience and demonstrate their familiarity with the licensing and toy industries during the interview process.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new licensed toy product launch, including social media advertising, influencer marketing, and email marketing
- Conducting market research and analysis to identify trends and opportunities in the global toy industry and developing strategic recommendations to capitalize on them
- Managing a team of marketing professionals to execute a trade marketing campaign for a major retail client, including in-store promotions, point-of-sale materials, and event planning
ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and skills required for this role, including digital marketing strategy and execution, market research and analysis, and cross-functional team management. Candidates should be prepared to discuss their relevant experience and provide examples of successful marketing campaigns they have executed in the past.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing team currently, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These key questions help candidates better understand the role's priorities, expectations, and growth opportunities, as well as the company's marketing strategy and culture. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and a cover letter outlining why you are a good fit for this position through the company's careers website: http://maxx-marketing.com/careers
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, particularly your experience with digital marketing strategy and execution, cross-functional teamwork, and your understanding of the global toy industry landscape
- Prepare for your interview by researching the company, its marketing strategy, and its licensed toy portfolio, as well as practicing your presentation and communication skills
- Follow up with the HR department or your interview contact within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
