Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Glen Park Senior Living

🔹 Location: Valley Village, California

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Sales

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Achieving maximum occupancy levels and meeting monthly benchmarks.
• Following up with leads and developing new resources using CRM software.
• Presenting community benefits effectively to prospects.
• Understanding customer needs and wants to provide personalized service.
• Conducting morning rounds to ensure facilities are tour-ready.
• Assisting with administrative tasks and attending community events.
• Writing press releases and maintaining liaison with families and residents.
• Resolving resident complaints and grievances.
• Assisting in the front office and attending monthly family potlucks.
• Obtaining complete and accurate information to facilitate the admissions process.

ASSUMPTION: This role requires a high level of customer service, communication, and organizational skills. The ideal candidate will have experience working with older adults and be comfortable with CRM software.

📋 Key Responsibilities

✅ Achieve maximum occupancy levels and meet monthly benchmarks by generating leads and assisting with resident onboarding.

✅ Follow up with leads, tours, reservations, and inquiries, ensuring no prospects are missed.

✅ Present community benefits effectively to prospects, highlighting the unique features and advantages of Glen Park Senior Living.

✅ Understand customer needs and wants by actively listening and asking insightful questions during tours and conversations.

✅ Conduct morning rounds to ensure facilities are tour-ready, maintaining a clean, safe, and inviting environment for prospects and residents.

✅ Assist with administrative tasks, such as data entry, filing, and answering phone calls, as needed.

✅ Attend community events, such as health fairs, senior expos, and local events, to network and promote Glen Park Senior Living.

✅ Write press releases and maintain liaison with families and residents, keeping them informed about community news and events.

✅ Resolve resident complaints and grievances promptly and professionally, ensuring resident satisfaction and maintaining a positive community reputation.

✅ Assist in the front office, greeting visitors, answering phone calls, and providing general information about Glen Park Senior Living.

✅ Attend monthly family potlucks, fostering a sense of community and connection among residents and their families.

✅ Obtain complete and accurate information from prospects to facilitate the admissions process, ensuring a smooth and efficient onboarding experience.

ASSUMPTION: The responsibilities listed above are not exhaustive and may change or evolve over time. The ideal candidate will be adaptable and willing to take on additional tasks as needed.

🎯 Required Qualifications

Education: Completion of at least 60 college or continuing education units is required.

Experience: Previous experience working with older adults is preferred but not required. Entry-level candidates with a strong passion for senior care and a willingness to learn are encouraged to apply.

Required Skills:

• Excellent communication skills, both verbal and written.
• Strong customer service and time management skills.
• Proficiency in CRM software and basic computer skills.
• Ability to present a professional image through dress, behavior, and speech.
• Compassionate and uplifting spirit, with a genuine passion for working with the senior population.
• Flexibility to relocate and travel as needed for the position.

Preferred Skills:

• Current training in first aid and CPR.
• Experience with marketing and sales strategies in the senior care industry.
• Fluency in a second language, particularly Spanish, to better serve our diverse community.

ASSUMPTION: While not all preferred qualifications are required, candidates who possess these skills will have a competitive edge in the application process.

💰 Compensation & Benefits

Salary Range: $69,000 - $75,000 per year, based on experience and qualifications. This estimate is derived from industry standards for marketing directors in the senior care industry, with consideration for the company's size and location.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Opportunities for career growth

Working Hours: Full-time, on-site position with a standard workweek of 40 hours. The role may require occasional evenings and weekends to attend events or meet with prospects.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Glen Park Senior Living operates in the senior care industry, focusing on assisted living, memory care, respite care, day care, and hospice care services. The company competes with other senior living communities and healthcare providers in the region.

Company Size: Glen Park Senior Living is a mid-sized company with 201-500 employees across seven state-of-the-art facilities in California. As a mid-sized company, Glen Park Senior Living offers a supportive work environment with opportunities for growth and advancement.

Founded: Established in 1990, Glen Park Senior Living thrives on the principles of superior care, excellence, and respect for life. The company is guided by the Pink family, who brings a wealth of experience and dedication to the senior care industry.

Company Description:

• Glen Park Senior Living is committed to providing exceptional care and service to its residents and their families.
• The company upholds a legacy of unwavering dedication to service, guided by Mr. Tillman Pink Jr., a distinguished Senior Medical Specialist of the U.S. Army.
• Glen Park Senior Living is not merely a business; it is a family mission, with the Pink family contributing 40 years of healthcare industry expertise to ensure unparalleled service.
• The company's services encompass assisted living, memory care, respite care, day care, and hospice care, catering to a diverse range of senior care needs.

Company Specialties:

• Assisted Living
• Memory Care
• Respite Care
• Day Care
• Hospice Care

Company Website: https://www.glenparkseniorliving.com/

ASSUMPTION: Glen Park Senior Living's commitment to exceptional care, family-oriented approach, and diverse range of services set it apart in the competitive senior care industry.

📊 Role Analysis

Career Level: The Marketing Director role is an entry-level to mid-level position, offering an excellent opportunity for career growth and development within the senior care industry.

Reporting Structure: The Marketing Director will report directly to the Executive Director and COO, working closely with the Administrators to achieve occupancy goals and maintain a positive community reputation.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. The role may require occasional evenings and weekends to attend events or meet with prospects.

Growth Opportunities:

• Proven success in the Marketing Director role may lead to advancement opportunities within Glen Park Senior Living, such as Area Marketing Director or Regional Marketing Director positions.
• Developing strong relationships with prospects and residents may open doors to additional responsibilities, such as community relations or business development roles.
• Glen Park Senior Living's commitment to employee growth and development provides ample opportunities for career advancement within the company.

ASSUMPTION: The Marketing Director role offers a unique opportunity for career growth and development within the senior care industry, with a supportive work environment and a clear path for advancement.

🌍 Location & Work Environment

Office Type: Glen Park Senior Living's Valley Village location is a state-of-the-art facility, offering a modern, comfortable, and inviting work environment for employees.

Office Location(s): 5527 Laurel Canyon Blvd, Valley Village, CA 91607

Geographic Context:

• Valley Village is a neighborhood in the San Fernando Valley region of Los Angeles, California.
• The area is known for its diverse population, with a significant senior community.
• Valley Village offers easy access to major highways, public transportation, and numerous amenities, including shopping centers, restaurants, and parks.

Work Schedule: The Marketing Director will work a standard full-time schedule, with occasional evenings and weekends required to attend events or meet with prospects. The work environment is fast-paced and dynamic, with a strong emphasis on teamwork and collaboration.

ASSUMPTION: Glen Park Senior Living's Valley Village location offers a modern, comfortable, and inviting work environment, with a diverse and vibrant community surrounding the facility.

💼 Interview & Application Insights

Typical Process:

• Applicants will submit their resume and cover letter through the application link provided.
• Candidates who meet the qualifications will be contacted for a phone or video screening.
• Successful candidates will be invited for an on-site interview at Glen Park Senior Living's Valley Village location.
• Finalists may be required to complete a skills assessment or provide additional information.
• Glen Park Senior Living will extend an offer to the selected candidate, with a formal job offer letter and onboarding packet.

Key Assessment Areas:

• Communication skills, both verbal and written
• Customer service and time management skills
• CRM software proficiency
• Understanding of the senior care industry and Glen Park Senior Living's services
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Director role.
• Demonstrate your passion for working with the senior population and commitment to exceptional customer service.
• Prepare for behavioral interview questions that focus on your problem-solving skills, customer service experience, and ability to work in a fast-paced environment.
• Research Glen Park Senior Living and the senior care industry to show your enthusiasm and understanding of the role and company.

ATS Keywords: Marketing Director, Senior Care, CRM Software, Customer Service, Time Management, Occupancy Management, Lead Generation, Resident Onboarding, Press Release Writing, Event Planning, Administrative Tasks, Tour Preparation, Family Liaison, Conflict Resolution, Sales, Marketing, Senior Living, Assisted Living, Memory Care, Respite Care, Day Care, Hospice Care

ASSUMPTION: Glen Park Senior Living's application process is designed to assess candidates' skills, experience, and cultural fit for the Marketing Director role. The company values strong communication, customer service, and a commitment to exceptional care.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (e.g., Facebook, LinkedIn, Twitter)
• Print and design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Glen Park Senior Living provides the necessary tools and technologies for the Marketing Director to effectively perform their job duties. The company encourages employees to stay up-to-date with industry trends and best practices in marketing and sales strategies.

👔 Cultural Fit Considerations

Company Values:

• Exceptional care and service
• Compassion and empathy
• Integrity and honesty
• Teamwork and collaboration
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and flexible
• Customer-focused and results-driven
• Committed to exceptional care and service

Self-Assessment Questions:

• How do you demonstrate compassion and empathy in your daily interactions with prospects and residents?
• Can you provide an example of a time when you went above and beyond to ensure exceptional customer service?
• How do you stay organized and manage your time effectively in a fast-paced work environment?
• Describe a challenging sales or marketing situation you faced in the past and how you overcame it to achieve success.
• How do you prioritize and balance multiple tasks and responsibilities to meet deadlines and achieve your goals?

ASSUMPTION: Glen Park Senior Living's company culture emphasizes exceptional care, teamwork, and a commitment to continuous learning and improvement. The ideal candidate will possess strong communication skills, customer service experience, and a passion for working with the senior population.

⚠️ Potential Challenges

• Managing a high volume of leads and inquiries may require strong time management and organizational skills.
• Working with a diverse population of prospects and residents may present unique communication and cultural challenges.
• The fast-paced work environment may require adaptability and the ability to multitask effectively.
• Occupancy management may involve addressing market fluctuations and competitive pressures within the senior care industry.
• The role may require occasional evenings and weekends to attend events or meet with prospects, which may impact work-life balance.

ASSUMPTION: Glen Park Senior Living's Marketing Director role presents unique challenges and opportunities for growth and development within the senior care industry. The ideal candidate will possess strong communication, customer service, and time management skills, as well as a commitment to exceptional care and service.

📈 Similar Roles Comparison

• The Marketing Director role at Glen Park Senior Living differs from related positions in the senior care industry, such as Marketing Coordinator or Sales Manager, in its focus on occupancy management, lead generation, and resident onboarding.
• Glen Park Senior Living's commitment to exceptional care and service sets it apart from other senior living communities, with a strong emphasis on personalized service and a family-oriented approach.
• The career path for a Marketing Director at Glen Park Senior Living may lead to advancement opportunities within the company, such as Area Marketing Director or Regional Marketing Director positions, with a clear path for growth and development.

ASSUMPTION: Glen Park Senior Living's Marketing Director role offers a unique opportunity for career growth and development within the senior care industry, with a supportive work environment and a clear path for advancement.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to increase occupancy rates and generate leads for Glen Park Senior Living.
• Creating targeted marketing campaigns to reach specific prospect demographics, such as age, income, or cultural background.
• Conducting market research to identify trends and opportunities within the senior care industry and adapt Glen Park Senior Living's services accordingly.
• Planning and executing community events, such as health fairs, senior expos, and open houses, to promote Glen Park Senior Living's services and engage with prospects and residents.

ASSUMPTION: Glen Park Senior Living's Marketing Director role offers a diverse range of projects and initiatives, allowing the ideal candidate to apply their skills and creativity to drive occupancy growth and enhance the community's reputation.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Marketing Director role in the first 90 days?
• How does Glen Park Senior Living support the professional development and growth of its Marketing Director?
• What are the most significant challenges facing the senior care industry, and how does Glen Park Senior Living address them?
• How does Glen Park Senior Living measure the success of its marketing and sales efforts, and what key performance indicators (KPIs) are tracked?
• What opportunities exist for collaboration with other departments, such as sales, admissions, or operations, to enhance Glen Park Senior Living's services and occupancy rates?

ASSUMPTION: Glen Park Senior Living's interview process is designed to assess candidates' skills, experience, and cultural fit for the Marketing Director role. The company values strong communication, customer service, and a commitment to exceptional care.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link provided.
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Director role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, customer service experience, and ability to work in a fast-paced environment.
• Research Glen Park Senior Living and the senior care industry to show your enthusiasm and understanding of the role and company.
• Follow up with Glen Park Senior Living after submitting your application to confirm receipt and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.