📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Gensler
🔹 Location: Los Angeles, CA, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-03-20
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a high-performing marketing team
- Developing and executing marketing strategies aligned with business goals
- Collaborating with leadership to drive new business and enhance communication
- Fostering a culture of innovation, continuous learning, and professional development
ASSUMPTION: This role requires a strategic thinker with strong leadership, communication, and team management skills, as well as a passion for storytelling and process improvement.
📋 Key Responsibilities
✅ Lead with vision and clarity by developing and executing marketing strategies aligned with business goals
✅ Inspire, mentor, and advocate for team members by recognizing individual strengths and providing growth opportunities
✅ Drive engagement and collaboration across teams by fostering transparent and innovative work environments
✅ Enhance communication and process by acting as a liaison between leadership and the marketing team
✅ Adapt and innovate by navigating change with agility and embracing new ideas
ASSUMPTION: The role requires a balance of strategic thinking and tactical execution, with a focus on driving results through team collaboration and process improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field
Experience: 15+ years of marketing experience, preferably in architecture, design, or related industries
Required Skills:
- Proven leadership and team management skills
- Excellent communication and graphic design sensibility
- Strong organizational skills and ability to mentor team members
- Familiarity with InDesign, Microsoft Office, and Adobe Creative Suite
Preferred Skills:
- Experience with Salesforce
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on leadership, strategy, and team management, as well as proficiency in relevant design and communication tools.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000 per year, plus bonuses and benefits
Benefits:
- Medical, dental, and vision insurance
- Disability insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- 401k, profit sharing, and employee stock ownership
- Twice annual bonus opportunities
- Tuition reimbursement and professional license reimbursement
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the architecture and design industry, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees
Founded: 1965
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The company partners with clients in over 100 countries each year, focusing on creating a better world through the power of design
- Gensler offers a range of services, including architecture, brand design, consulting, interior design, planning, product design, sustainability consulting, digital experience design, hospitality, and workplace design
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler is a well-established global firm with a strong reputation in the architecture and design industry, offering a wide range of services and a diverse range of projects.
📊 Role Analysis
Career Level: Senior-level management role, reporting directly to the office leadership
Reporting Structure: Oversees the marketing team and collaborates with office directors and senior design team members
Work Arrangement: On-site, with flexible hours as needed
Growth Opportunities:
- Potential to lead and grow the marketing team as the company expands
- Opportunities to work on high-profile projects and collaborate with industry experts
- Possibility to advance to a regional or global marketing leadership role
ASSUMPTION: This role offers significant growth potential, both in terms of team leadership and career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Los Angeles
Office Location(s): 500 S Figueroa St, Los Angeles, CA 90071, US
Geographic Context:
- Los Angeles is a major hub for the architecture and design industry, with numerous firms and clients based in the city
- The office is located in the heart of downtown Los Angeles, offering easy access to public transportation and nearby amenities
- The city is known for its diverse culture, vibrant arts scene, and mild Mediterranean climate
Work Schedule: Full-time, with flexible hours as needed
ASSUMPTION: The office location and work environment provide an ideal setting for collaboration, creativity, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team and office leadership
- Final interview with the regional marketing director
- Background check and offer
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and marketing expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've led, focusing on results and team collaboration
- Research Gensler's company culture and values to show your fit with the organization
ATS Keywords: Marketing strategy, team leadership, marketing team management, business-critical projects, process improvement, client engagement, win/loss analysis, internal communications, new business development
ASSUMPTION: The application process is designed to assess the candidate's leadership, marketing expertise, and cultural fit with the company.
🛠️ Tools & Technologies
- InDesign
- Microsoft Office
- Adobe Creative Suite
- Salesforce
ASSUMPTION: The role requires proficiency in design and communication tools, as well as familiarity with marketing software and CRM systems.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Client Focus
- Inclusive Collaboration
- Sustainable Impact
- Community Investment
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you embody Gensler's values in your daily work?
- How do you foster a culture of innovation and continuous learning within a team?
- How do you balance strategic thinking with tactical execution in your marketing approach?
ASSUMPTION: Candidates should demonstrate a strong fit with Gensler's values and work style, with a focus on collaboration, innovation, and results-driven performance.
⚠️ Potential Challenges
- Managing a large team and balancing multiple priorities
- Navigating a fast-paced, design-driven environment
- Adapting to change and embracing new ideas
- Working in a high-pressure, client-focused role
ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a focus on results-driven performance.
📈 Similar Roles Comparison
- Unlike related roles in marketing agencies, this position focuses on driving new business and enhancing communication within a single office
- In the architecture and design industry, marketing directors often work closely with leadership to develop and execute strategic initiatives
- Career progression may involve moving into a regional or global marketing leadership role, rather than advancing within a specific office
ASSUMPTION: This role differs from related positions in marketing agencies, with a focus on driving new business and enhancing communication within a single office, rather than managing multiple client accounts.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new architectural project
- Creating and implementing a process improvement initiative to streamline marketing workflows
- Conducting a win/loss analysis to identify trends and optimize future marketing efforts
ASSUMPTION: The role involves a wide range of marketing projects, from strategic initiatives to tactical executions, with a focus on driving results and enhancing communication.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as design and business development?
- What are the key priorities for the marketing team in the first 90 days?
- How does Gensler support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, design-driven environment?
- How does Gensler foster a culture of innovation and continuous learning?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and understanding of the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've led, focusing on results and team collaboration
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
