Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: maxRTE

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (U.S.-based team)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive demand and fuel growth.
• Leading digital marketing efforts, including AI SEO, SEM, social media marketing, email marketing, and content marketing.
• Managing content strategy for lead generation through blogs, whitepapers, webinars, and case studies.
• Collaborating with the sales team to leverage AI agents for campaign execution and sequence development in the CRM.
• Overseeing product launches and coordinating with cross-functional teams.
• Effectively managing the marketing budget to maximize SQLs.

ASSUMPTION: This role requires a strategic and creative marketing leader who can thrive in a fast-paced, high-growth startup environment. The ideal candidate will have a proven track record in healthcare software marketing and be comfortable using data-driven insights to inform their strategies.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to generate demand and fuel growth.

✅ Leading digital marketing efforts to drive SQLs through various channels.

✅ Managing content strategy for lead generation through engaging and informative content.

✅ Collaborating with the sales team to leverage AI agents for campaign execution and sequence development in the CRM.

✅ Coordinating product launches with cross-functional teams.

✅ Effectively managing the marketing budget to maximize SQLs.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's growth and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience in the healthcare software industry

Required Skills:

• Proven track record of delivering SQLs through marketing efforts
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics platforms
• Creative and strategic thinker with the ability to solve complex problems
• Results-driven mindset with a focus on achieving measurable outcomes

Preferred Skills:

• Experience in Hubspot

ASSUMPTION: Candidates with experience in healthcare software marketing and a proven track record of driving SQLs will be most successful in this role. Familiarity with Hubspot is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Director role with 5-10 years of experience in healthcare software)

Benefits:

• Dental, Vision, Health, and Life Insurance
• Competitive salary + bonus
• Other perks & stipends for remote working
• Team bonding and 2x annual off-site events
• Unlimited paid time off
• Opportunity for equity compensation with 6-month tenure

Working Hours: Full-time (40 hours/week) with flexible hours and unlimited PTO

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the required experience level. The actual salary may vary based on the candidate's skills, qualifications, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: maxRTE operates in the healthcare software industry, focusing on real-time eligibility, prior auth, and insurance discovery for hospitals.

Company Size: maxRTE is a small startup with 11-50 employees, offering a dynamic and fast-paced work environment.

Founded: maxRTE was founded in [Year], with a mission to help healthcare providers find insurance for patients.

Company Description:

• maxRTE helps healthcare providers find insurance for patients, with a focus on having an impact on patients, providers, and the community.
• The company's insurance discovery software locates unknown coverage from various sources, easily integrating with EHRs and providing secured access for employees.
• maxRTE is committed to training, mentoring, and accelerating the career of each team member, offering competitive benefits and perks.

Company Specialties:

• Reimbursement
• Software
• Insurance Discovery
• Revenue Cycle Management
• Insurance Verification

Company Website: maxrte.com

ASSUMPTION: maxRTE's focus on having an impact and its commitment to employee growth make it an attractive company for mission-driven and career-oriented professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive.

Reporting Structure: The Marketing Director will oversee a team of marketing professionals and collaborate with the sales team, product managers, and other stakeholders.

Work Arrangement: This role is fully remote, with the team based in the United States.

Growth Opportunities:

• As a small startup, maxRTE offers ample opportunities for professional growth and advancement as the company expands.
• The Marketing Director will have the chance to shape the company's marketing strategy and make a significant impact on its growth.
• With the company's commitment to employee development, there are opportunities for mentorship and skill-building.

ASSUMPTION: The Marketing Director role at maxRTE presents an excellent opportunity for a marketing professional to grow both personally and professionally in a high-impact, high-growth environment.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): United States (remote team)

Geographic Context:

• The United States has a diverse healthcare landscape, with various insurance providers and regulations, presenting unique marketing challenges and opportunities.
• The remote work environment allows for flexibility and work-life balance, with unlimited PTO and team bonding events.
• The fully remote nature of the team fosters a collaborative and inclusive work culture.

Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO

ASSUMPTION: The fully remote work environment at maxRTE offers a flexible and inclusive work culture, attracting candidates who value work-life balance and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO or another executive to discuss the role, responsibilities, and growth opportunities
• Case study or project presentation to demonstrate strategic thinking and problem-solving skills
• Final interview with the team to assess team dynamics and fit

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural fit and alignment with maxRTE's mission and values
• Communication and presentation skills
• Technical proficiency in digital marketing tools and analytics platforms

Application Tips:

• Highlight your experience in healthcare software marketing and your track record of driving SQLs
• Tailor your resume and cover letter to emphasize your strategic thinking, creativity, and problem-solving skills
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies in a high-growth environment
• Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Marketing Strategy, Digital Marketing, Content Strategy, Revenue Ops, Product Launch, Budget Management, Healthcare Software, SQL Generation, Communication Skills, Digital Marketing Tools, Creative Thinking, Strategic Thinking, Problem Solving, Results-Driven Mindset, Hubspot Experience

ASSUMPTION: The interview process at maxRTE is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a focus on their experience in healthcare software marketing and their ability to drive SQLs.

🛠️ Tools & Technologies

• Hubspot (preferred)
• AI SEO and SEM tools
• Social media marketing platforms
• Email marketing and automation tools
• Content management systems
• CRM software

ASSUMPTION: The Marketing Director should be comfortable using digital marketing tools and analytics platforms, with a preference for experience in Hubspot.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Inclusive
• Adaptable
• Data-driven

Work Style:

• Self-motivated and results-driven
• Strategic and creative thinker
• Strong communication and presentation skills
• Comfortable working in a fast-paced, high-growth environment
• Proficient in digital marketing tools and analytics platforms

Self-Assessment Questions:

• Do you thrive in high-growth, high-impact environments?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a proven track record of driving SQLs through marketing efforts?
• Are you a strategic and creative thinker with strong problem-solving skills?
• Do you align with maxRTE's mission and values?

ASSUMPTION: maxRTE values candidates who are impact-driven, collaborative, and adaptable, with a strong work ethic and a proven track record in healthcare software marketing.

⚠️ Potential Challenges

• The fully remote work environment may present challenges in building relationships and fostering a strong company culture.
• The fast-paced, high-growth nature of the startup may require adaptability and the ability to manage multiple priorities simultaneously.
• The competitive healthcare software landscape may present challenges in driving demand and generating SQLs.
• The Marketing Director will need to be comfortable working with a small team and wearing multiple hats as needed.

ASSUMPTION: The Marketing Director role at maxRTE presents unique challenges and opportunities, requiring a candidate who is adaptable, strategic, and comfortable working in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on driving SQLs and leveraging AI agents for campaign execution and sequence development in the CRM.
• In the healthcare software industry, marketing strategies must consider the unique regulations and competitive landscape of the healthcare market.
• As a small startup, maxRTE offers more opportunities for growth and impact than larger, more established organizations.

ASSUMPTION: The Marketing Director role at maxRTE is unique in its focus on driving SQLs and leveraging AI agents, presenting an excellent opportunity for a marketing professional to make a significant impact in a high-growth environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive demand and fuel growth for a new product launch
• Leveraging AI agents to optimize campaign performance and improve SQL generation
• Creating engaging and informative content for blogs, whitepapers, webinars, and case studies to drive lead generation

ASSUMPTION: The Marketing Director will be responsible for developing and executing marketing strategies that drive demand and generate SQLs, with a focus on leveraging AI agents and creating engaging content.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role will contribute to that growth?
• How does the marketing team collaborate with the sales team to leverage AI agents and drive SQLs?
• What are the company's plans for expanding its product offerings, and how will this role evolve with that growth?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is that supported in this role?

ASSUMPTION: The Marketing Director role at maxRTE presents an excellent opportunity for a marketing professional to grow both personally and professionally in a high-impact, high-growth environment. Asking thoughtful questions during the interview process will help the candidate assess the fit and potential for growth in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to emphasize your experience in healthcare software marketing and your track record of driving SQLs
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies in a high-growth environment
• Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications
• If you are selected for the final round, be prepared to discuss your thoughts on the company's growth trajectory and how you can contribute to that growth

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.