📌 Core Information
🔹 Job Title: Marketing Director, Asia
🔹 Company: Pandora
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional brand strategy
- Driving end-to-end go-to-market strategy and execution
- Managing marketing budgets and ensuring financial goals
- Collaborating with global marketing and cross-functional teams
- Fostering strong relationships with partners and distributors
ASSUMPTION: This role requires a strategic mindset, ability to balance thought and action, and strong leadership skills to drive brand growth and meet business objectives in a dynamic, high-performance environment.
📋 Key Responsibilities
✅ Develop and execute regional brand strategy, ensuring alignment with global vision while meeting local market needs
✅ Drive end-to-end go-to-market strategy and execution across all channels, ensuring consistency, quality, and brand alignment
✅ Manage marketing budgets and ensure end-of-year budget performance meets overall financial goals
✅ Collaborate with global marketing and cross-functional teams to deliver cohesive and impactful messaging and trademark consistency in all communications
✅ Foster strong relationships with partners and distributors, driving alignment, efficiency, and shared business outcomes
✅ Evaluate market reactions to marketing programs and adjust strategies to meet changing market and competitive conditions
✅ Manage marketing communications initiatives for effectiveness and determine the best ways to optimize future efforts
ASSUMPTION: This role requires strong analytical, decision-making, influence, and communication skills to keep performance on track and drive brand excellence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field of study. MBA preferred.
Experience: Minimum 10 years of relevant business experience in the consumer goods industry, with a proven track record in strategic marketing, brand management, and cross-functional collaboration.
Required Skills:
- Strategic marketing and brand management
- Performance management and budgeting
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving skills
- Strong communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience in the jewellery or luxury goods industry
- Fluency in additional Asian languages
ASSUMPTION: Candidates should have a strong understanding of the Asian market, consumer behavior, and cultural nuances to succeed in this role.
💰 Compensation & Benefits
Salary Range: SGD 250,000 - 350,000 per annum (industry standard based on experience level and location)
Benefits:
- Performance-based rewards
- Global leadership development programs
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous annual leave and flexible working hours
Working Hours: Full-time, 40 hours per week with flexible arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jewelry and Luxury Goods
Company Size: Large (37,000+ employees)
Founded: 1982 (headquarters in Copenhagen, Denmark)
Company Description:
- Pandora is the world's largest jewellery brand, specializing in accessible luxury jewelry made from high-quality materials
- The company operates in more than 100 countries through 6,800 points of sale, including 2,700 concept stores
- Pandora is committed to sustainability, with a goal to halve greenhouse gas emissions across its value chain by 2030
Company Specialties:
- Design, crafting, and marketing of high-quality, affordable jewelry
- Sustainable and ethical business practices
- Global brand management and expansion
Company Website: Pandora Group
ASSUMPTION: Pandora's large size and global presence offer extensive growth opportunities and a diverse work environment for employees.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational responsibilities
Reporting Structure: Reports directly to the General Manager of Asia and SVP Go To Market in Global Office Copenhagen
Work Arrangement: On-site, with occasional travel to other Asian markets and global offices
Growth Opportunities:
- Potential to expand the Asia cluster and drive business growth
- Opportunities to influence global marketing strategies and contribute to Pandora's global success
- Career progression within Pandora's global organization
ASSUMPTION: This role offers significant growth potential for both the individual and the Asia cluster, with opportunities to shape Pandora's global brand strategy and drive business success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Singapore's central business district
Office Location(s): 10 Collyer Quay, Singapore 049315
Geographic Context:
- Singapore is a multicultural, global city with a strong business ecosystem
- The office is conveniently located near public transportation and amenities
- The city offers a high quality of life, with excellent education, healthcare, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible arrangements for work-life balance
ASSUMPTION: Singapore's vibrant business environment and high quality of life make it an attractive location for both work and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Cross-functional collaboration and stakeholder management
- Cultural fit and leadership potential
- Industry-specific knowledge and market insights
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and problem-solving
- Research Pandora's brand, values, and market position to demonstrate your understanding of the company
- Practice common interview questions and brush up on your industry knowledge
ATS Keywords: Strategic Marketing, Brand Management, Performance Management, Cross-Functional Collaboration, Asian Market, Consumer Behavior, Luxury Goods, Jewelery Industry
ASSUMPTION: Pandora's hiring process is designed to assess candidates' strategic thinking, leadership potential, and cultural fit, with a focus on industry-specific knowledge and market insights.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is required to excel in this role and drive marketing initiatives effectively.
👔 Cultural Fit Considerations
Company Values:
- Care: We put people first and foster a culture of inclusion and diversity
- Courage: We dare to challenge the status quo and embrace change
- Connection: We collaborate and build strong relationships to drive success together
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and inclusive team environment
- Agile and adaptable to changing market conditions
Self-Assessment Questions:
- How do you embody Pandora's values in your daily work and leadership style?
- How do you approach building strong relationships with diverse stakeholders, both internally and externally?
- How do you balance strategic thinking with hands-on execution and adaptability?
ASSUMPTION: Candidates should align with Pandora's core values and demonstrate a strong work ethic, adaptability, and ability to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing a large, diverse cluster with varying market conditions and cultural nuances
- Balancing global brand consistency with local market relevance
- Driving business growth in a competitive, ever-evolving market
- Managing a complex, cross-functional team and stakeholder relationships
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its regional focus and strategic importance to Pandora's global success
- Unlike other marketing roles, this position requires a deep understanding of the Asian market and consumer behavior
- Career progression in this role may differ from other marketing positions within Pandora
ASSUMPTION: Candidates should understand the unique aspects of this role and how it fits within Pandora's global organization and marketing structure.
📝 Sample Projects
- Developing and executing a successful regional marketing campaign that drives brand awareness and sales growth
- Conducting market research and consumer insights analysis to inform strategic decision-making
- Managing a cross-functional team to deliver a complex, high-profile marketing event or product launch
ASSUMPTION: These projects demonstrate the strategic, collaborative, and hands-on aspects of this role and the impact marketing initiatives can have on business success.
❓ Key Questions to Ask During Interview
- How does this role fit into Pandora's global marketing strategy and organization?
- What are the key priorities for the first 90 days in this role?
- How does Pandora support the professional development and growth of its marketing leaders?
- What are the key challenges facing the Asia cluster, and how can this role drive growth and overcome obstacles?
- How does Pandora measure and evaluate the success of its marketing initiatives and campaigns?
ASSUMPTION: These questions help candidates understand the role's strategic importance, expectations, and the support available for their professional growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pandora Careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and problem-solving
- Research Pandora's brand, values, and market position to demonstrate your understanding of the company
- Practice common interview questions and brush up on your industry knowledge
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
