Marketing Director, AWC(Shanghai/上海）

📌 Core Information

🔹 Job Title: Marketing Director, AWC (Shanghai/上海）

🔹 Company: Convatec

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing strategies for each portfolio and brand.
• Leading the marketing organization to execute aligned strategies with high quality.
• Building a strong organization with a good succession plan to ensure team sustainability.
• Analyzing market data to identify growth opportunities or risks for established products.
• Providing strategic commercial inputs to portfolio and pipeline strategies.
• Managing the marketing budget and evaluating marketing activities based on ROI.
• Managing marketing and sales aid materials and providing necessary training to the field sales team.
• Coaching brand managers and product managers to identify opportunities and develop clear brand strategies.
• Training sales managers and local marketing managers to use a marketing mindset to develop business plans.
• Developing a strong culture of execution in the marketing organization.
• Developing the competency of the marketing organization in market analysis, strategic thinking, planning, and communication skills.
• Collaborating with KOLs to create a favorable atmosphere in the medical society.
• Aligning marketing strategy and activity plans with other commercial functions like sales and medical departments.
• Developing a learning culture and motivating marketing people to learn new tools and effectively use new technology in marketing activities.
• Developing people and making a good succession plan to ensure the sustainability of the marketing organization.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success across multiple brands and portfolios.

📋 Key Responsibilities

✅ Developing and implementing effective marketing strategies for each portfolio and brand.

✅ Leading the marketing organization to execute aligned strategies with high quality.

✅ Building a strong organization with a good succession plan to ensure team sustainability.

✅ Analyzing market data to identify growth opportunities or risks for established products.

✅ Providing strategic commercial inputs to portfolio and pipeline strategies.

✅ Managing the marketing budget and evaluating marketing activities based on ROI.

✅ Managing marketing and sales aid materials and providing necessary training to the field sales team.

✅ Coaching brand managers and product managers to identify opportunities and develop clear brand strategies.

✅ Training sales managers and local marketing managers to use a marketing mindset to develop business plans.

✅ Developing a strong culture of execution in the marketing organization.

✅ Developing the competency of the marketing organization in market analysis, strategic thinking, planning, and communication skills.

✅ Collaborating with KOLs to create a favorable atmosphere in the medical society.

✅ Aligning marketing strategy and activity plans with other commercial functions like sales and medical departments.

✅ Developing a learning culture and motivating marketing people to learn new tools and effectively use new technology in marketing activities.

✅ Developing people and making a good succession plan to ensure the sustainability of the marketing organization.

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success and growth for the company's products and brands.

🎯 Required Qualifications

Education: University Degree (BA degree) required; Degree in science, engineering, marketing, or business required.

Experience: Minimum 10 years of strategic marketing and brand management experience gained at a multinational medical device company. Sales experience in the healthcare industry is an advantage.

Required Skills:

• Verbal and writing communications skills in English
• Proven track record of working in product management
• Strong organizational skills
• Proficient with basic software programs such as Microsoft Excel, Word, PowerPoint, and Outlook
• Ability to manage multiple projects under deadline constraints
• Ability to manage projects and budget while working with team members that are both geographically and culturally diverse
• Ability to effectively communicate with all levels of the organization
• Ability to prioritize and manage workload
• High self-awareness and able to work in teams cross-functionally
• Comprehensive knowledge in product management

Preferred Skills:

• Sales experience in the healthcare industry

ASSUMPTION: Candidates with a strong background in strategic marketing, brand management, and product management in the medical device industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard range for a Marketing Director role in Shanghai, China is approximately CNY 400,000 - 700,000 per year.

Benefits:

• Probation Period Goal Setting

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Convatec is a global medical technology company that provides pioneering trusted medical solutions to improve the lives of patients and healthcare providers.
• Their mission is to pioneer trusted medical solutions to improve the lives of patients and healthcare providers.
• Convatec is committed to delivering innovative products and services that meet the needs of patients and healthcare providers worldwide.

Company Specialties:

• Wound Therapeutics
• Ostomy Care
• Continence & Critical Care
• Infusion Devices
• Medical Devices
• Healthcare
• Hospitals
• Engineering
• Commercial
• Research & Development

Company Website: http://www.convatecgroup.com

ASSUMPTION: Convatec is a well-established medical technology company with a strong global presence and a commitment to innovation and quality in its products and services.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Vice President of Marketing or a similar position.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential progression to a regional or global marketing leadership role within the company.
• Opportunities to work on diverse brands and portfolios, gaining broad marketing experience.
• Chance to develop leadership and management skills by coaching and mentoring team members.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their marketing leadership and management skills and take on broader responsibilities within the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 20 Eastbourne Terrace, London, England W2 6LG, GB

Geographic Context:

• Shanghai is the largest city in China and a major economic hub, with a thriving medical technology industry.
• The company's office is located in the central business district, providing easy access to public transportation and amenities.
• Shanghai offers a mix of modern urban living and traditional Chinese culture, with a wide range of entertainment, dining, and recreational options.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for project demands

ASSUMPTION: Working in Shanghai offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and market analysis expertise
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your strategic marketing and brand management experience, as well as any relevant sales experience in the healthcare industry.
• Prepare examples of your past marketing successes and challenges, demonstrating your ability to drive growth and overcome obstacles.
• Research the company and the medical device industry to showcase your understanding of the market and the company's products.

ATS Keywords: Strategic Marketing, Brand Management, Product Management, Market Analysis, Team Leadership, Sales Experience, Healthcare Industry, Medical Device Industry, Marketing Strategy, Marketing Execution, Marketing Budget, Marketing Training, KOL Engagement, Commercial Alignment, Marketing Competency Development, Succession Planning

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic marketing and brand management experience in the medical device industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., SPSS, R)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in a range of marketing and project management tools, as well as strong data analysis skills.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: We challenge the status quo and drive innovation to improve lives.
• Trusted: We build trust through our actions, our products, and our people.
• Caring: We put patients and healthcare providers at the heart of everything we do.

Work Style:

• Collaborative: We work together across functions and borders to achieve common goals.
• Inclusive: We value and respect the unique perspectives and experiences of our employees.
• Agile: We embrace change and adapt quickly to new circumstances.

Self-Assessment Questions:

• How do you align your personal values with Convatec's core values of pioneering, trusted, and caring?
• How do you approach working collaboratively with diverse teams, and how have you handled conflicts or disagreements in the past?
• How do you stay organized and manage your workload effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Convatec values candidates who demonstrate strong alignment with their core values and a collaborative, inclusive, and agile work style.

⚠️ Potential Challenges

• Managing a large marketing team and budget in a dynamic and competitive market.
• Balancing strategic planning and execution in a fast-paced work environment.
• Navigating cultural and language barriers when working with diverse teams and KOLs.
• Adapting to changes in market conditions and regulatory environments.

ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth and impact for the right candidate.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Director or Global Brand Manager in the medical device industry, but with a greater focus on strategic planning and team leadership.
• In comparison to other marketing roles in the medical device industry, this position offers a broader scope of responsibilities and a higher level of strategic influence.
• Career progression from this role could lead to senior marketing leadership positions within the company or other medical technology organizations.

ASSUMPTION: This role offers a unique blend of strategic marketing, brand management, and team leadership responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch, including market research, competitive analysis, and go-to-market planning.
• Conducting a thorough brand audit and repositioning for an established product line to improve market share and customer satisfaction.
• Managing a team to execute a large-scale medical conference or trade show, ensuring alignment with marketing objectives and maximizing ROI.

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the Marketing Director role at Convatec.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing organization in the first 90 days, and how can I contribute to their successful execution?
• How does the company measure the success of its marketing strategies and initiatives, and how can I help improve these metrics?
• What are the most significant challenges facing the marketing organization in the next 12-24 months, and how can I help address them?
• How does the company collaborate with KOLs and other external stakeholders to drive marketing success and create a favorable atmosphere in the medical society?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the broader marketing landscape, and shows your commitment to driving marketing success and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic marketing and brand management experience, as well as any relevant sales experience in the healthcare industry.
• Prepare examples of your past marketing successes and challenges, demonstrating your ability to drive growth and overcome obstacles.
• Research the company and the medical device industry to showcase your understanding of the market and the company's products.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.