Marketing Director Building Materials

📌 Core Information

🔹 Job Title: Marketing Director - Building Materials

🔹 Company: HOLCIM Group

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 13+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing product brand strategies to create consistent and credible identities.
• Designing integrated marketing programs targeting key audiences through traditional and digital advertising, PR, social media, and events.
• Collaborating with cross-functional teams and external partners to meet business targets and align with company goals.
• Growing digital channel bench-strength and optimizing performance through KPI analysis and optimization.
• Serving as a liaison for the company with associated trade and industry organizations.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.

📋 Key Responsibilities

✅ Lead marketing initiatives that drive product brand awareness, prepare the market for new products, and align with business targets.

✅ Create compelling content showcasing key milestones and differentiating products through various digital and traditional channels.

✅ Drive CRM efforts to optimize lead generation and nurturing, generating marketing insights through regular feedback from sales and technical teams.

✅ Develop and execute trade show strategy, ensuring management buy-in and coordinating field resources for effective participation.

✅ Grow digital channel bench-strength, set KPIs, analyze and optimize channel performance, and build CRM capabilities.

✅ Connect execution to broader business goals, creating a feedback loop that provides ROI information and enables program optimization.

✅ Serve as a liaison for the company with associated trade and industry organizations.

✅ Advocate for the value of a strong brand energized by innovative marketing and emerging digital trends, facilitating brand conversion activities related to acquisitions.

✅ Work with internal teams, marketing/communications, and consulting resources to plan and execute campaigns.

✅ Demonstrate a commitment to communicating, improving, and adhering to health, safety, and environmental policies in all work environments and areas.

ASSUMPTION: This role involves a high degree of collaboration, project management, and stakeholder communication, requiring strong organizational and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Brand Management, Communications, or a related field.

Experience: 13+ years of relevant brand marketing/communications experience with a proven track record of success in B2B and/or B2C marketing, including leading integrated digital marketing campaigns across paid, owned, and earned channels.

Required Skills:

• Proficient skills with Microsoft Office programs, Gmail, CRM programs (Pardot, Salesforce), Google Analytics, and Microsoft Office programs.
• Thorough knowledge of marketing principles, brand, digital and social media, advertising, creative design, and product management.
• Team player with a can-do attitude, exceptional written and oral communication skills, and ability to influence stakeholders across a complex corporate environment.
• Ability to prioritize and manage simultaneous projects in a fast-paced environment and maintain effectiveness when experiencing major changes in work tasks or work environment.
• Strong organizational and interpersonal skills.
• Experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.

Preferred Skills:

• Prior experience in the building industry.
• Experience with web and SEO.

ASSUMPTION: Candidates with experience in the building industry and familiarity with SEO will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Marketing Director with 13+ years of experience in the B2B sector.)

Benefits:

• Competitive salary
• Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
• Medical, Dental, Disability and Life Insurance
• Holistic Health & Well-being programs
• Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
• Vision and other Voluntary benefits and discounts
• Paid time off & paid holidays
• Paid Parental Leave (maternity & paternity)
• Educational Assistance Program
• Dress for your day

Working Hours: Full-time, with up to 20% travel required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: HOLCIM Group operates in the Wholesale Building Materials industry, focusing on cement, aggregates, concrete, and other construction materials. The industry is characterized by cyclical demand, driven by construction activity, and intense competition among suppliers.

Company Size: HOLCIM Group is a large corporation with 10,001+ employees, providing ample opportunities for career growth and collaboration across diverse teams.

Founded: HOLCIM Group was founded in 2001, with a strong focus on innovation, sustainability, and collaboration.

Company Description:

• HOLCIM Group is a global leader in building materials and solutions, with a strong commitment to sustainability and innovation.
• The company operates in over 80 countries and employs more than 45,000 people worldwide.
• HOLCIM Group is dedicated to building progress for people and the planet, offering a wide range of products and services for the construction industry.

Company Specialties:

• Cement
• Aggregates
• Concrete
• Building materials
• Construction materials
• Innovative solutions
• Ready-mix concrete
• Precast concrete
• Infrastructure solutions
• Affordable housing solutions

Company Website: https://www.holcim.com/

ASSUMPTION: HOLCIM Group's extensive global presence and commitment to sustainability provide unique opportunities for employees to grow both personally and professionally.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and expertise in marketing and branding.

Reporting Structure: The Marketing Director reports directly to the Vice President of Marketing and works closely with cross-functional teams, including sales, product management, and corporate leadership.

Work Arrangement: This role is on-site, with up to 20% travel required to attend industry events, trade shows, and meetings with external partners.

Growth Opportunities:

• As a large corporation, HOLCIM Group offers ample opportunities for career progression within the marketing department and across other functions.
• This role provides exposure to senior leadership and cross-functional teams, enabling the development of strong networking and collaboration skills.
• The company's global presence offers opportunities for international assignments and exposure to diverse markets.

ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within HOLCIM Group.

🌍 Location & Work Environment

Office Type: The HOLCIM Group's Chicago office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Chicago, Illinois, United States

Geographic Context:

• Chicago is a major metropolitan area with a diverse economy, offering numerous cultural, entertainment, and recreational opportunities.
• The city is home to a vibrant business community, with a strong focus on innovation, technology, and sustainability.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The standard workweek is Monday through Friday, with flexible hours to accommodate meetings and events as needed.

ASSUMPTION: The Chicago office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other members of the marketing team
• Final interview with the Vice President of Marketing
• Background check and reference verification

Key Assessment Areas:

• Marketing and branding expertise
• Strategic thinking and problem-solving skills
• Leadership and team collaboration abilities
• Communication and presentation skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and branding experience, as well as any experience in the building industry or familiarity with SEO.
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research HOLCIM Group's company culture and values to demonstrate your alignment with the organization's mission and goals.

ATS Keywords: Marketing Director, Brand Marketing, Digital Marketing, Social Media, Advertising, Content Creation, CRM, SEO, Trade Show Strategy, Communication Skills, Organizational Skills, Interpersonal Skills, Project Management, Team Collaboration, Safety Protocols, Market Analysis, Stakeholder Influence

ASSUMPTION: Applicants should focus on demonstrating their strategic marketing expertise, leadership skills, and alignment with HOLCIM Group's company culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM platforms (Pardot, Salesforce)
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Committed to building progress for people and the planet
• Collaboration: Encourages teamwork and cross-functional collaboration
• Innovation: Fosters a culture of continuous improvement and creativity

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a proven track record of success in developing and executing innovative marketing strategies?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities?
• Do you share HOLCIM Group's commitment to sustainability and innovation?

ASSUMPTION: Applicants should assess their fit with HOLCIM Group's company culture and values, as well as their ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• The building materials industry is cyclical and subject to market fluctuations, which may impact marketing strategies and priorities.
• This role requires a high degree of collaboration and stakeholder management, which can be challenging in a matrixed organization.
• The on-site work arrangement may require occasional travel, which can be demanding and time-consuming.
• The Chicago office is located in a major metropolitan area with a high cost of living, which may impact the overall compensation package.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, collaborative work environment with occasional travel requirements.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a stronger emphasis on digital marketing and CRM optimization.
• The building materials industry is characterized by intense competition and a strong focus on product differentiation and branding.
• Career progression in this role may involve moving into a broader marketing leadership position or transitioning into a related function, such as product management or business development.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing director positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive brand awareness and lead generation for a new product launch.
• Collaborating with cross-functional teams to create engaging content that showcases key milestones and differentiates products through various digital and traditional channels.
• Optimizing CRM efforts to improve lead generation and nurturing, generating marketing insights through regular feedback from sales and technical teams.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the marketing director role at HOLCIM Group.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the building materials division?
• What are the key priorities for this role in the first 90 days?
• How does HOLCIM Group support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the building materials industry, and how can this role address them?
• How does HOLCIM Group measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions demonstrate a strategic mindset and a strong interest in the role's priorities, challenges, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and branding experience, as well as any experience in the building industry or familiarity with SEO.
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research HOLCIM Group's company culture and values to demonstrate your alignment with the organization's mission and goals.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.