Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Easy Street Offers (ESO)

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Hybrid (On-site/Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (On-site/Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning and driving the entire marketing function from strategy to execution.
• Mastering and optimizing HubSpot for automation, CRM, workflows, and reporting.
• Designing engaging graphics, ads, social posts, landing pages, and sales collateral.
• Launching and managing paid campaigns across various digital platforms.
• Growing ESO's presence and engagement across key social media platforms.
• Collaborating with cross-functional teams to align marketing initiatives with business goals.
• Analyzing campaign performance and refining strategies based on data-driven insights.
• Thriving in a startup culture, rolling up sleeves daily, and being proactive.

ASSUMPTION: This role requires a hands-on, proactive marketing leader with a strong background in digital advertising, social media management, and graphic design. Experience in the real estate industry is a plus.

📋 Key Responsibilities

✅ Own the entire marketing function from strategy to execution across digital, social, email, and content.

✅ Build, manage, and optimize automated workflows, email campaigns, lead nurturing sequences, and reporting dashboards using HubSpot.

✅ Design engaging graphics, ads, social posts, landing pages, and sales collateral using tools like Adobe Creative Suite or Canva.

✅ Launch and manage paid campaigns across Google, Meta, LinkedIn, and other platforms, monitoring performance and optimizing for ROI.

✅ Develop and execute a content calendar to grow ESO's presence and engagement across key social media platforms.

✅ Collaborate with Sales, Product, and Leadership teams to align marketing initiatives with business goals and track performance metrics.

✅ Analyze campaign performance, track KPIs, and continuously refine strategies based on data-driven insights.

✅ Manage marketing budgets, allocate resources, and ensure campaigns deliver a strong return on investment.

✅ Stay up-to-date with industry trends, best practices, and new tools to enhance ESO's marketing efforts.

ASSUMPTION: This role requires a proactive approach to marketing, with a strong focus on execution and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5+ years of marketing experience, preferably in a startup or high-growth environment.

Required Skills:

• Proven expertise in HubSpot (automation, CRM, workflows, reporting).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Strong experience in digital advertising (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.).
• Proven ability to manage social media channels and content calendars.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong copywriting and communication skills.
• Familiarity with real estate industry trends and best practices (strongly preferred).

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot).
• Knowledge of HTML/CSS and JavaScript for email and landing page design.
• Fluency in Spanish (strongly preferred).

ASSUMPTION: Candidates should have a proven track record in driving marketing success in a startup or high-growth environment and be comfortable with a fast-paced, dynamic work environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Marketing Director in Scottsdale, AZ)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and company holidays
• Flexible work arrangements (hybrid/remote)
• Professional development opportunities
• Performance-based bonuses and incentives

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director in Scottsdale, AZ. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate Technology (PropTech)

Company Size: Small (11-50 employees)

Founded: 2023

Company Description:

• ESO is a tech-enabled real estate marketplace active in 40 states, connecting agents and investors with instant cash offers and exclusive off-market opportunities.
• The company is transforming how residential real estate deals get done by empowering agents, unlocking value for investors, and removing friction for sellers.
• ESO is rapidly scaling, seeking a marketing leader to drive awareness, engagement, and conversion across all channels.

Company Specialties:

• Real estate investing
• Property underwriting
• Real estate agents
• Transaction management
• Real estate acquisitions

Company Website: easystreetoffers.com

ASSUMPTION: ESO is a fast-growing startup in the PropTech industry, focusing on revolutionizing real estate transactions through technology and innovation.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including Sales, Product, and Leadership.

Work Arrangement: Hybrid (on-site/hybrid) with flexible scheduling options and the opportunity for remote work.

Growth Opportunities:

• As ESO expands nationally, there will be ample opportunities for career growth and advancement within the marketing department and the company as a whole.
• This role offers the chance to make a significant impact on the company's growth and success, with the potential to take on additional responsibilities as the team and business grow.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to join a fast-growing startup in the PropTech industry and make a real impact on the company's success and growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a startup culture

Office Location(s): 15150 N Hayden Rd, Suite 102, Scottsdale, AZ 85260

Geographic Context:

• Scottsdale, Arizona, is a vibrant city located in the Phoenix metropolitan area, offering a mix of urban and suburban living.
• The city is known for its high-quality schools, diverse neighborhoods, and numerous outdoor recreational opportunities.
• Scottsdale is also home to a thriving tech industry, with many startups and established companies calling the city home.

Work Schedule: Flexible scheduling options with the opportunity for remote work

ASSUMPTION: Scottsdale, Arizona, offers a unique blend of urban and suburban living, with a thriving tech industry and numerous outdoor recreational opportunities. The city's high-quality schools and diverse neighborhoods make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth behavioral interview with the CEO and/or other team members
• Skills assessment and case study presentation (if applicable)
• Final interview with the CEO and/or other team members

Key Assessment Areas:

• Marketing strategy and planning
• Digital advertising and social media management
• Graphic design and content creation
• HubSpot proficiency and data-driven decision-making
• Cultural fit and alignment with ESO's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Showcase your portfolio or examples of your marketing campaigns and their results.
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing strategies, and ability to work in a fast-paced environment.
• Research ESO's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing Strategy, HubSpot, Graphic Design, Digital Advertising, Social Media Management, Data Analysis, Content Creation, Project Management, Copywriting, Communication, Startup Culture, Proactive Attitude, Real Estate Industry Experience

ASSUMPTION: ESO's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their marketing experience, campaigns, and data-driven decision-making processes.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, email marketing)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads
• Canva (graphic design)
• Google Analytics
• Google Tag Manager
• Hotjar (user feedback and analytics)

ASSUMPTION: This list is not exhaustive, and candidates should be prepared to work with additional tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ESO values creativity, continuous learning, and pushing the boundaries of what's possible in real estate.
• Collaboration: The company fosters a culture of teamwork, open communication, and collective success.
• Integrity: ESO is committed to ethical business practices, transparency, and building trust with its partners and clients.
• Excellence: The company strives for excellence in all aspects of its business, from marketing to customer service to product development.

Work Style:

• Proactive: ESO values employees who take initiative, anticipate needs, and drive results.
• Adaptable: The company requires team members who can thrive in a dynamic, fast-paced environment and adapt to change.
• Data-driven: ESO makes decisions based on data and analytics, requiring team members who can analyze and interpret data to inform their work.
• Collaborative: The company values teamwork, open communication, and collective problem-solving.

Self-Assessment Questions:

• How do you align with ESO's value of innovation, and what specific examples can you provide from your marketing experience?
• Describe a time when you had to adapt to a significant change in your marketing strategy or plan. How did you handle it, and what was the outcome?
• How do you approach data-driven decision-making in marketing, and can you provide an example of a successful campaign that resulted from your data analysis?

ASSUMPTION: ESO values candidates who embody its core values, demonstrate a strong work ethic, and exhibit a proactive, adaptable, and data-driven approach to marketing.

⚠️ Potential Challenges

• The fast-paced nature of the startup environment may require candidates to adapt quickly to changes in priorities and workload.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• Candidates may need to balance marketing responsibilities with other operational tasks as the team grows and evolves.
• The real estate industry can be unpredictable, requiring candidates to be flexible and responsive to market fluctuations.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and making a significant impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a hands-on, proactive approach to marketing, with a strong focus on execution and a data-driven mindset.
• This role offers the unique opportunity to join a fast-growing startup in the PropTech industry and make a real impact on the company's growth and success.
• Compared to marketing roles in larger organizations, this position offers more autonomy, responsibility, and the chance to shape the company's marketing strategy and culture.

ASSUMPTION: This role is ideal for marketing professionals seeking a dynamic, fast-paced environment where they can make a significant impact and grow alongside the company.

📝 Sample Projects

• Develop and execute a comprehensive marketing strategy for ESO's upcoming product launch, including digital advertising, social media campaigns, email marketing, and event planning.
• Analyze ESO's website traffic and user behavior data to identify areas for improvement and optimize the site's conversion rate.
• Create and manage a content calendar for ESO's social media channels, ensuring consistent branding, messaging, and engagement with the company's target audience.

ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and initiatives that the Marketing Director may oversee at ESO.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges facing ESO in the next 12-24 months, and how does this role address them?
• How does ESO measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities exist for growth and expansion within the marketing department and the company as a whole?
• How does ESO support the professional development and growth of its marketing team members?
• What is the company's approach to integrating marketing efforts with sales, product, and other departments?

ASSUMPTION: These questions are designed to help applicants better understand the role's priorities, the company's marketing strategy, and the opportunities for growth and development within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Easy Street Offers - Marketing Director
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare a portfolio or examples of your marketing campaigns and their results to showcase your expertise and accomplishments.
• Prepare for behavioral interview questions that focus on your problem-solving skills, marketing strategies, and ability to work in a fast-paced environment.
• Research ESO's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.