Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: FMHC

🔹 Location: Lakewood, Ohio

🔹 Job Type: Full-time, Hybrid (5 days a week in office)

🔹 Category: Banking, Marketing

🔹 Date Posted: July 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a high-performing marketing team
• Driving integrated marketing initiatives that align with business objectives
• Translating data and strategy into compelling narratives and creative campaigns
• Strengthening brand presence and ensuring data-driven reporting
• Collaborating with bank and business unit leadership teams

ASSUMPTION: This role requires a strategic mindset with a balance of leadership and hands-on execution skills. The ideal candidate will have experience in financial services and a strong understanding of integrated marketing strategies.

📋 Key Responsibilities

✅ Lead, mentor, and develop a high-performing marketing team

✅ Translate business objectives into actionable, integrated marketing plans

✅ Oversee the execution of strategic campaigns across digital and traditional channels

✅ Guide the development of a cohesive content marketing strategy

✅ Establish key marketing performance metrics and ensure regular reporting

✅ Ensure customer-facing outreach complies with banking regulations and standards

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign execution. The ideal candidate will be comfortable balancing these responsibilities and adaptable to the evolving needs of the business.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred)

Experience: 12+ years of progressive marketing experience, with 5+ years of leadership experience (preferably in financial services)

Required Skills:

• Proven success in building and executing integrated marketing strategies
• Experience in content marketing, brand management, and digital marketing
• Familiarity with marketing technology, CRM platforms, and campaign analytics tools
• Ability to balance strategic priorities with hands-on execution

Preferred Skills:

• Experience in the financial services sector
• Fluency in Spanish (or other languages relevant to the target audience)

ASSUMPTION: While not explicitly stated, having experience in the financial services sector and familiarity with marketing technology tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Director with 10+ years of experience in the financial services sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Typically 8:30 AM to 5:15 PM, Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. FMHC is a member-owned holding company dedicated to supporting mutual banks and helping them serve their communities while prospering.

Company Size: 201-500 employees. As a mid-sized company, FMHC offers a balance between a collaborative work environment and opportunities for growth and impact.

Founded: 2015. FMHC was established to provide support and resources to mutual banks, enabling them to thrive in today’s regulatory climate and create a sustainable path for future success.

Company Description:

• FMHC provides products, services, governance, and infrastructure to its member banks
• Member banks share in the resources and support provided by FMHC to enhance their ability to serve customers and compete in the market
• FMHC is committed to helping mutual banks serve their communities and prosper

Company Specialties:

• Mutual banking
• Community focus
• Customer relations
• Employee career growth

Company Website: firstmutualholding.com

ASSUMPTION: FMHC's focus on supporting mutual banks and helping them serve their communities makes it an attractive option for candidates who value working for an organization with a strong community focus.

📊 Role Analysis

Career Level: Senior-level role reporting directly to the CMO, with the opportunity to influence business strategy and drive marketing initiatives.

Reporting Structure: This role is part of the marketing department and reports directly to the CMO. The Marketing Director will oversee a team of marketing professionals and collaborate with other departments, including business unit leadership teams.

Work Arrangement: Hybrid, with five days a week in the office. This arrangement allows for both collaboration and flexibility in managing team members and executing marketing campaigns.

Growth Opportunities:

• Potential to grow within the marketing department or explore opportunities in other areas of the business
• Chance to mentor and develop team members, fostering a culture of growth and collaboration
• Opportunity to make a significant impact on the organization's marketing efforts and business outcomes

ASSUMPTION: This role offers a mix of strategic and hands-on responsibilities, providing opportunities for both professional growth and immediate impact on the business.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and professional work environment.

Office Location(s): 14806 Detroit Ave., Lakewood, Ohio 44107, US

Geographic Context:

• Lakewood is a suburb of Cleveland, Ohio, offering a mix of urban and suburban living with a strong sense of community
• The office is conveniently located near public transportation and major highways
• The area offers a variety of cultural attractions, restaurants, and outdoor recreation opportunities

Work Schedule: Typically 8:30 AM to 5:15 PM, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Lakewood office provides a convenient and engaging work environment, with easy access to amenities and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the CMO or another senior leader to discuss fit and alignment with business objectives
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team-building skills
• Adaptability and resilience in the face of change
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Be prepared to discuss your experience with integrated marketing strategies, content marketing, and digital marketing
• Demonstrate your understanding of the financial services industry and how your skills and experience align with the role's requirements
• Showcase your ability to balance strategic priorities with hands-on execution

ATS Keywords: Marketing Director, Integrated Marketing, Content Marketing, Digital Marketing, Strategic Planning, Team Leadership, Financial Services, Banking, Marketing Technology, CRM, Campaign Analytics

ASSUMPTION: FMHC's interview process is designed to assess both the candidate's technical skills and cultural fit, ensuring a strong match for the organization's needs and the individual's career goals.

🛠️ Tools & Technologies

• Marketing technology platforms (e.g., marketing automation, CRM, campaign analytics)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing technology tools and platforms is essential for this role, as they enable the Marketing Director to execute campaigns, track performance, and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Community focus
• Customer relations
• Employee career growth
• Integrity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and strategic
• Hands-on and execution-focused

Self-Assessment Questions:

• Do I share FMHC's commitment to supporting mutual banks and helping them serve their communities?
• Am I comfortable working in a collaborative, team-oriented environment and balancing strategic priorities with hands-on execution?
• Do I have the leadership and mentoring skills necessary to develop and grow a high-performing marketing team?

ASSUMPTION: FMHC values candidates who are passionate about their mission, collaborative in their approach, and committed to driving results through strategic marketing initiatives.

⚠️ Potential Challenges

• Balancing strategic priorities with hands-on campaign execution
• Adapting to the evolving needs of the business and regulatory environment
• Managing a team with diverse skills and experience levels
• Ensuring compliance with banking regulations and standards in customer-facing outreach

ASSUMPTION: The Marketing Director must be comfortable navigating a dynamic work environment and balancing multiple priorities to succeed in this role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic leadership and hands-on campaign execution
• In the financial services sector, marketing roles often involve a strong focus on compliance and regulatory awareness
• Career progression in this role could lead to opportunities in senior marketing leadership or other areas of the business

ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, making it an attractive option for marketing professionals seeking to make a significant impact on business outcomes while developing their leadership skills.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to launch a new banking product
• Conducting market research and analysis to inform marketing strategy and target audience segmentation
• Creating and implementing a content marketing strategy to enhance brand awareness and engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Marketing Director may undertake, from strategic planning and execution to hands-on campaign development and management.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and business objectives for the organization?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does FMHC support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing initiatives, and how are they tracked and reported?
• How does FMHC ensure compliance with banking regulations and standards in customer-facing marketing materials?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's marketing strategy, priorities, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for the interview by researching FMHC's mission, values, and marketing strategies
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.