📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Bolt
🔹 Location: United States, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for business milestones, product launches, and insights.
- Collaborating cross-functionally with PR/Comms, product, account management, and executive leadership teams.
- Aligning with sales on merchant engagement initiatives, such as B2B events and conferences.
- Guiding marketers, designers, and freelancers on strategy and creative across various channels.
- Boosting consideration amongst prospects and positioning Bolt as a leader in the checkout space.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the ecommerce landscape.
📋 Key Responsibilities
✅ Execute the marketing strategy and positioning of business milestones, product launches (both B2B and B2C), and insights to advance Bolt’s influence in ecommerce and retail.
✅ Collaborate with cross-functional teams including PR/Comms, product, account management, and the executive leadership team on lead-generating initiatives.
✅ Align with sales on merchant engagement initiatives, such as B2B events and conferences that foster relationships with enterprise merchants.
✅ Guide marketers, designers, and freelancers on strategy and creative across social (paid + organic), email, site, search, and thought leadership initiatives.
✅ Develop and execute cross-channel campaigns and co-marketing initiatives that boost consideration amongst prospects and position Bolt as a leader in the checkout space.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive Bolt's brand and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of experience in Marketing within the B2B tech sector, preferably in Fintech or Ecommerce.
Required Skills:
- Proven experience in developing and executing marketing strategies.
- Strong understanding of the ecommerce landscape and what resonates with merchants and partners.
- Experience working directly with senior executives and sales leaders, and external clients.
- Ability to manage event execution, including timelines, budgets, collateral, internal preparation, post-event analysis, amplification, etc.
Preferred Skills:
- Experience in a similar role at a high-growth startup or tech company.
- Fluency in multiple languages (beneficial but not required).
ASSUMPTION: Candidates should have a strong background in B2B marketing, a deep understanding of the ecommerce landscape, and experience working with senior executives and external clients.
💰 Compensation & Benefits
Salary Range: $175,000 - $190,000 USD per year, plus equity depending on experience.
Benefits:
- Comprehensive health coverage: Medical, dental, and vision.
- Remote-first workplace.
- Time away: Flexible PTO, paid holidays + floating holidays, your birthday off!
- Paid parental leave.
- Competitive pay.
- Retirement plans.
- Virtual and in-person team & company events.
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Bolt operates in the Software Development industry, focusing on mobility, ride-hailing, micro-mobility, food tech, and technology sectors.
Company Size: Bolt is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Bolt was founded in 2013 and has since grown to operate in over 600 cities globally, supporting over 200 million customers, 4.5 million drivers, and couriers.
Company Description:
- Bolt is on a mission to democratize commerce, putting retailers' brands front and center while enabling frictionless shopping at any touchpoint in the customer journey.
- The company's universal shopper network allows merchants such as Revolve, Lily Pulitzer, Kendra Scott, Lucky Brand Jeans, and Jonny Was to access tens of millions of shoppers, offering them a best-in-class checkout experience.
- Bolt is transforming not only ecommerce but also the way we work, creating a remote-first workplace where people learn to drive impact, take risks, make big bets, and grow from feedback while feeling welcomed and accepted for who they are.
Company Specialties:
- Technology and software development.
- Mobility, ride-hailing, and micro-mobility services.
- Food tech and delivery services.
- Ecommerce and retail solutions.
Company Website: bolt.eu
ASSUMPTION: Bolt's focus on innovation, growth, and customer-centric solutions makes it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with various cross-functional teams, including PR/Comms, product, account management, and sales.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from various locations within the United States and Canada.
Growth Opportunities:
- As Bolt continues to expand, there will be opportunities for the Marketing Director to grow within the organization, potentially taking on additional responsibilities or leadership roles as the company's marketing team evolves.
- Working closely with cross-functional teams and senior leadership provides ample opportunities for professional development and learning.
- Bolt's focus on innovation and growth creates an environment where marketing professionals can stay up-to-date with the latest trends and best practices in the industry.
ASSUMPTION: The Marketing Director role at Bolt offers a unique opportunity for experienced marketing professionals to drive strategic initiatives, collaborate with diverse teams, and contribute to the company's continued success and growth.
🌍 Location & Work Environment
Office Type: Bolt operates a remote-first workplace, with employees working from various locations across the United States and Canada.
Office Location(s): Bolt has offices in Tallinn, Estonia; London, UK; Lisbon, Portugal; Madrid, Spain; Paris, France; Riga, Latvia; Vilnius, Lithuania; Warsaw, Poland; Bucharest, Romania; Zagreb, Croatia; Kyiv, Ukraine; Stockholm, Sweden; Budapest, Hungary; Bratislava, Slovakia; Prague, Czech Republic; Vienna, Austria; Yerevan, Armenia; Nur-Sultan, Kazakhstan; Tbilisi, Georgia; Baku, Azerbaijan; Riyadh, Saudi Arabia; Malta; Nicosia, Cyprus; Lagos, Nigeria; Accra, Ghana; Kampala, Uganda; Nairobi, Kenya; Dar es Salaam, Tanzania; Johannesburg, South Africa; Baghdad, Iraq; Tunis, Tunisia; Mexico City, Mexico; Belgrade, Serbia; Amsterdam, Netherlands; Bangkok, Thailand; Oslo, Norway; Asunción, Paraguay; Dublin, Ireland; Guayaquil, Ecuador; Beirut, Lebanon; Berlin, Germany; Brussels, Belgium; Milan, Italy; Chisinau, Moldova; Copenhagen, Denmark; and Zurich, Switzerland.
Geographic Context:
- The United States and Canada offer diverse cultural, economic, and professional environments, allowing employees to choose a location that best suits their personal and professional needs.
- Bolt's global presence enables employees to work from various time zones, fostering a truly international work environment.
- Bolt's remote-first approach promotes work-life balance and allows employees to enjoy the benefits of living in different cities and countries.
Work Schedule: The Marketing Director will be expected to work a standard full-time workweek of 40 hours, with flexibility to accommodate team meetings and collaboration across different time zones.
ASSUMPTION: Bolt's remote-first workplace offers employees the freedom to work from various locations, promoting work-life balance and enabling them to choose a living environment that suits their personal preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- Technical assessment or case study presentation.
- Final interview with the hiring manager and/or other team members.
Key Assessment Areas:
- Strategic thinking and marketing expertise.
- Cross-functional collaboration and communication skills.
- Understanding of the ecommerce landscape and Bolt's business model.
- Event management and execution skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic initiatives, and cross-functional collaboration skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic, remote environment.
- Be ready to discuss your understanding of Bolt's business model, target audience, and competition.
ATS Keywords: Marketing strategy, B2B marketing, ecommerce, Fintech, cross-functional collaboration, event management, campaign development, brand positioning, lead generation, partnership marketing, creative strategy, social media, email marketing, thought leadership, product launches, sales alignment, merchant engagement, merchant relationships, enterprise merchants, checkout space, checkout innovation, consumer-facing fintech mobile apps.
ASSUMPTION: Bolt's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and ability to thrive in a dynamic, remote work environment.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, HubSpot, Google Analytics).
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
- Project management and collaboration tools (e.g., Asana, Trello, Slack).
ASSUMPTION: The Marketing Director will be expected to have experience with various marketing tools and platforms, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Bolt prioritizes the needs and preferences of its customers, merchants, and partners.
- Innovation-driven: Bolt fosters a culture of continuous learning, improvement, and experimentation.
- Collaborative: Bolt encourages cross-functional collaboration and teamwork to drive collective success.
Work Style:
- Remote-friendly: Bolt offers a remote-first workplace, promoting flexibility and work-life balance.
- Dynamic: Bolt operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and resilient.
- Data-driven: Bolt makes decisions based on data and analytics, encouraging employees to be analytical and results-oriented.
Self-Assessment Questions:
- Do you thrive in a dynamic, remote work environment, and are you comfortable managing your time and priorities independently?
- Are you passionate about Bolt's mission to democratize commerce and eager to contribute to the company's continued growth and success?
- Do you have a proven track record of driving strategic marketing initiatives and collaborating effectively with cross-functional teams?
ASSUMPTION: Bolt's company culture values customer-centricity, innovation, collaboration, and a dynamic, data-driven work style. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration across different time zones may present unique challenges.
- Balancing strategic planning with hands-on execution may require strong time management and prioritization skills.
- Working in a fast-paced, ever-changing environment may demand adaptability and resilience.
- Bolt's global presence may require occasional travel for events, conferences, and team meetings.
ASSUMPTION: The Marketing Director role at Bolt offers a unique set of challenges and opportunities, requiring candidates to be adaptable, resilient, and comfortable working in a dynamic, remote environment.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles, this position offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration in a dynamic, remote-first workplace.
- Bolt's focus on ecommerce and Fintech sets it apart from other industries, requiring candidates to have a strong understanding of these sectors.
- As a mid-sized company, Bolt offers a more agile and entrepreneurial work environment compared to larger enterprises, providing candidates with the opportunity to drive significant impact and growth.
ASSUMPTION: The Marketing Director role at Bolt is distinct from similar roles in other companies, offering a unique blend of responsibilities, challenges, and opportunities tailored to the company's mission and culture.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, targeting both B2B and B2C audiences.
- Collaborating with the PR/Comms team to secure media coverage and speaking engagements for Bolt's executives at industry events and conferences.
- Managing a team of marketers, designers, and freelancers to create visually appealing and on-brand marketing materials for various channels, including social media, email, and the company website.
ASSUMPTION: The Marketing Director's projects will be diverse and challenging, requiring strategic thinking, cross-functional collaboration, and a deep understanding of Bolt's business model and target audience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for a Marketing Director at Bolt, and how do you balance strategic planning with hands-on execution?
- How does Bolt support the professional development and growth of its marketing team members?
- Can you provide examples of how Bolt's marketing team has adapted to changes in the ecommerce landscape or consumer behavior?
- How does Bolt foster a collaborative and inclusive work environment, particularly in a remote-first setting?
- What are the most significant challenges facing Bolt's marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you assess your fit with Bolt's company culture and marketing team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic initiatives, and cross-functional collaboration skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic, remote environment.
- Be ready to discuss your understanding of Bolt's business model, target audience, and competition.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
