Marketing Director

📌 Core Information 🔹 Job Title: Marketing Director 🔹 Company: Everything But The House 🔹 Location: Blue Ash, Ohio 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 23, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview 🔹 Key Responsibilities: - Develop and execute strategic marketing campaigns to drive customer acquisition, conversion, and retention. - Collaborate with cross-functional teams to align marketing efforts with company growth targets and profit goals. - Manage and grow a team of marketing professionals, fostering a positive and inclusive culture. - Balance branding and ROI-generating activations to grow the business and enhance brand positioning. - Maintain an active network of national and local influencers to promote the brand's mission and vision. 🔹 Assumption: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, entrepreneurial environment. A deep understanding of the online second-hand market is crucial for success in this position. 📋 Key Responsibilities 🔹 Brand: - Create and develop cohesive, multi-channel marketing strategies that align with the company's growth targets and profit goals. - Evolve the brand platform and position Everything But The House as a leader in the second-hand marketplace. - Collaborate with internal teams and agencies to deliver clear product and marketing concepts. - Own the strategy for the development and deployment of all brand marketing creative content and campaign creation. - Drive the formation of breakthrough creative campaigns that articulate the brand vision and provide the foundation for meeting financial goals and driving customer demand and awareness. 🔹 e-Commerce: - Ensure e-Commerce strategies and efforts align with the company's direction, supporting growth targets and profit goals. - Partner with Sales, Operations, Logistics, and Tech teams to manage sell-through inventory and deliver against targets, supporting revenue and margin targets. - Optimize online marketing programs to efficiently and creatively reach financial targets with an optimized spend that reaches strategic goals. - Balance branding and ROI-generating activations to grow the business and generate incremental revenue while enhancing brand positioning. - Ensure a consistent customer experience across all marketing touch points, creating a premium shopping environment. 🔹 PR / Events / Social Media: - Provide strategic direction to external agencies responsible for planning, content creation, and execution of social media and social advertising. - Define and implement unified social programs and strategies to increase brand awareness, audience, and engagement. - Work with cross-functional teams to drive business in key markets. 🔹 Leadership & Culture: - Lead, develop, and motivate the team responsible for creative, brand marketing, performance marketing, and e-Commerce. - Support growth of the team by providing clear communication on directives and brand direction, outlining clear goals and KPIs. - Provide hands-on leadership and be data-driven. - Collaborate at all levels of the organization to maintain a high-performing team, inspiring teamwork and fostering a positive and inclusive culture both within the department and across the company. 🎯 Required Qualifications 🔹 Education: Bachelor's degree in Marketing, Business, or a related field. 🔹 Experience: - 10-12 years of recent experience in a marketing leadership role in a relevant industry. - Proven success in developing and executing marketing campaigns that combine multiple elements of the marketing mix. - Experience in the online second-hand market, including auction houses, retailers, products, brands, and culture. 🔹 Required Skills: - Strong decision-making capabilities, driven by conceptualizing future opportunities and developing strategic and business initiatives. - Broad and up-to-date knowledge of marketing, including digital, content creation, media planning, advertising, endorsements, PR, and events. - Exceptional people management skills and proven success in leading high-performing teams. - Ability to work in a fast-paced, entrepreneurial environment. - Ability to make effective speeches and presentations to employees and senior management. 🔹 Preferred Qualifications: - Master's degree in Marketing, Business, or a related field. - Experience in a similar role within the online second-hand market or a related industry. 💰 Compensation & Benefits 🔹 Salary Range: $150,000 - $200,000 per year (based on industry standards for a Marketing Director with 10+ years of experience in the online second-hand market) 🔹 Benefits: - Comprehensive health, dental, and vision insurance plans. - 401(k) matching and employee stock purchase plan. - Generous paid time off and company holidays. - Flexible work arrangements and remote work options. - Employee discounts on Everything But The House products and services. 🔹 Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate) 🔹 Assumption: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Everything But The House operates in the competitive online second-hand market, specializing in connecting interesting items from homes and consignment partners across the country to people seeking the uncommon. 🔹 Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic work environment with opportunities for growth and innovation. 🔹 Founded: 2006, with a rich history and established reputation in the online marketplace. 🔹 Company Description: - Everything But The House is a revolutionary marketplace, making it easier to find or sell secondhand goods, headquartered in Cincinnati, OH. - The company specializes in connecting interesting items from homes and consignment partners across the country to people seeking the uncommon. - Everything But The House just celebrated its largest and most successful year, with a full P&L ownership over marketing and eCommerce, this position has full P&L ownership over marketing and eCommerce. 🔹 Company Specialties: - Online Estate Sales - Consignment Sales - Technology - E-Commerce - Auction - Internet Marketplace Platform - Art - Fashion - Jewelry - Watches - Collectibles - Furniture - Rugs - Antiques - Coins - Memorabilia 🔹 Company Website: 🔹 Assumption: Everything But The House's unique business model and focus on the second-hand market provide a challenging and rewarding work environment for the right candidate. 📊 Role Analysis 🔹 Career Level: Executive-level role, reporting directly to the CEO or another senior executive. 🔹 Reporting Structure: This role will likely have multiple direct reports, including team leads for brand marketing, performance marketing, e-Commerce, and other marketing functions. 🔹 Work Arrangement: On-site role, with potential flexibility for remote work based on the candidate's qualifications and the company's policies. 🔹 Growth Opportunities: - This role offers the opportunity to make a significant impact on the company's marketing efforts and contribute to its continued growth and success. - With a full P&L ownership over marketing and eCommerce, the Marketing Director will have the chance to shape the company's marketing strategy and drive its execution. - As the company continues to grow, there will be opportunities for the Marketing Director to take on additional responsibilities and advance their career within the organization. 🔹 Assumption: The Marketing Director role at Everything But The House offers a unique opportunity for an experienced marketing professional to lead the company's marketing efforts and contribute to its continued success in the competitive online second-hand market. 🌍 Location & Work Environment 🔹 Office Type: Modern, collaborative office space with a focus on employee comfort and productivity. 🔹 Office Location(s): 6000 Creek Rd, Blue Ash, Ohio 45242, US and 3700 Parkway Ln, Hilliard, Ohio 43026, US 🔹 Geographic Context: - Blue Ash, Ohio: A suburban city located northeast of Cincinnati, offering a mix of urban and rural amenities, with a population of approximately 12,000. - Hilliard, Ohio: A city located northwest of Columbus, with a population of around 38,000, offering a blend of urban and suburban living. 🔹 Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate) 🔹 Assumption: Everything But The House's office locations offer a convenient commute for employees living in the Greater Cincinnati or Columbus metropolitan areas. The company's modern office spaces provide a comfortable and productive work environment for employees. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application submission and resume screening. 2. Phone or video screening with the HR department. 3. In-person or virtual interview with the hiring manager and/or other team members. 4. Final interview with the CEO or another senior executive. 5. Background check and reference check. 6. Job offer and onboarding. 🔹 Key Assessment Areas: 1. Strategic thinking and problem-solving skills. 2. Leadership and team management abilities. 3. Marketing expertise and industry knowledge. 4. Cultural fit and alignment with the company's values and mission. 🔹 Application Tips: 1. Tailor your resume and cover letter to highlight your relevant marketing experience and skills. 2. Research Everything But The House's business model, target audience, and marketing strategies to demonstrate your understanding of the company and its unique market position. 3. Prepare for behavioral interview questions that focus on your leadership, team management, and marketing expertise. 4. Practice your presentation skills, as you may be asked to deliver a marketing strategy or campaign pitch during the interview process. 🔹 ATS Keywords: Marketing Strategy, Brand Development, E-commerce, Digital Marketing, Public Relations, Social Media, Creative Content, Team Leadership, Data Analysis, Customer Acquisition, Campaign Management, Influencer Relations, Performance Marketing, Market Trends, Customer Retention, Communication Skills, Entrepreneurial Spirit 🔹 Assumption: Everything But The House's interview process is designed to assess the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company's values and mission. 🛠️ Tools & Technologies 🔹 Marketing Tools: - Google Analytics - Google Ads - Facebook Ads - LinkedIn Ads - Mailchimp or other email marketing platforms - SEO tools (e.g., SEMrush, Ahrefs) - Social media management tools (e.g., Hootsuite, Buffer) - Marketing automation tools (e.g., Marketo, Pardot) 🔹 Project Management Tools: - Asana - Trello - Jira - Microsoft Project 🔹 Design Tools: - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Sketch - Figma 🔹 Assumption: The Marketing Director should be proficient in using a variety of marketing, project management, and design tools to effectively manage campaigns, collaborate with teams, and optimize marketing efforts. 👔 Cultural Fit Considerations 🔹 Company Values: - Innovation: Everything But The House encourages creativity, experimentation, and continuous improvement in all aspects of its business. - Customer-centricity: The company prioritizes the needs and preferences of its customers, striving to provide an exceptional shopping experience. - Collaboration: Everything But The House fosters a culture of teamwork, open communication, and mutual respect among its employees. - Integrity: The company upholds the highest ethical standards in its business practices and interactions with customers, partners, and employees. 🔹 Work Style: - Fast-paced and dynamic work environment, with a focus on agility and adaptability. - Entrepreneurial spirit, with an emphasis on taking initiative, being proactive, and driving results. - Strong emphasis on teamwork, collaboration, and open communication. - Data-driven decision-making, with a focus on continuous learning and improvement. 🔹 Self-Assessment Questions: 1. How do you align with Everything But The House's core values, and how have you demonstrated these values in your previous roles? 2. How do you approach working in a fast-paced, entrepreneurial environment, and what strategies do you use to manage your time and priorities effectively? 3. How do you foster a positive and inclusive work culture, and what steps do you take to support the growth and development of your team members? 🔹 Assumption: Everything But The House's unique business model, focus on innovation, and fast-paced work environment require a Marketing Director who is adaptable, proactive, and able to thrive in a dynamic and ever-changing market. ⚠️ Potential Challenges 🔹 Challenges Specific to This Role: - Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills. - Balancing branding and ROI-generating activations, with a focus on driving customer acquisition, conversion, and retention. - Navigating a competitive and evolving online marketplace, with a constant need to adapt and innovate. 🔹 Challenges Specific to This Company/Industry: - Keeping up with the latest marketing trends and technologies in the fast-paced online retail landscape. - Managing a diverse product catalog and target audience, requiring a nuanced and tailored marketing approach. - Competing with established and emerging players in the online second-hand market. 🔹 Challenges Specific to This Work Arrangement: - Managing a remote or hybrid team, requiring strong communication and collaboration skills. - Balancing work-life integration in a fast-paced and demanding role. - Adapting to changes in the company's marketing strategy or organizational structure. 🔹 Assumption: The Marketing Director role at Everything But The House presents unique challenges that require a strategic, adaptable, and proactive approach to marketing and leadership. 📈 Similar Roles Comparison 🔹 How This Role Differs from Related Positions: - Focus on the online second-hand market, with a unique business model and target audience. - Requires a deep understanding of the online auction and consignment processes, as well as the unique challenges and opportunities of the second-hand market. - Offers the opportunity to lead a team with diverse skills and backgrounds, requiring strong leadership and communication skills. 🔹 Industry-Specific Context: - The online second-hand market is a competitive and evolving landscape, with a constant need for innovation and adaptation. - Marketing strategies and tactics that work in other retail sectors may not be directly applicable to the unique challenges and opportunities of the second-hand market. 🔹 Career Path Comparison: - This role offers a unique opportunity for an experienced marketing professional to gain expertise in the online second-hand market and contribute to the growth and success of a dynamic and innovative company. - With full P&L ownership over marketing and eCommerce, the Marketing Director has the chance to shape the company's marketing strategy and drive its execution, leading to significant career growth and development opportunities. 🔹 Assumption: The Marketing Director role at Everything But The House offers a unique and challenging opportunity for an experienced marketing professional to gain expertise in the online second-hand market and contribute to the company's continued success. 📝 Sample Projects 🔹 Project Examples Specific to This Role: - Developing and executing a comprehensive marketing strategy to launch a new product category or service offering. - Creating and implementing a targeted social media campaign to drive customer acquisition and engagement in a specific geographic region. - Collaborating with cross-functional teams to optimize the customer experience across all marketing touch points, resulting in increased customer satisfaction and loyalty. 🔹 Project Examples Specific to This Industry: - Conducting market research to identify trends and opportunities in the online second-hand market, and developing data-driven marketing strategies to capitalize on these insights. - Partnering with influencers and content creators to develop co-branded marketing campaigns that resonate with the target audience and drive customer acquisition and engagement. - Leveraging data analytics and customer insights to optimize marketing spend and maximize ROI across multiple marketing channels. 🔹 Assumption: The Marketing Director role at Everything But The House offers a unique opportunity for an experienced marketing professional to gain expertise in the online second-hand market and contribute to the company's continued success through a variety of challenging and rewarding projects. ❓ Key Questions to Ask During Interview 🔹 Questions Specific to Role Responsibilities: - How do you approach balancing branding and ROI-generating activations to drive customer acquisition, conversion, and retention? - Can you describe your experience managing a team with diverse skills and backgrounds, and how you have fostered a positive and inclusive work culture? - How have you adapted to changes in the marketing landscape, and what strategies do you use to stay ahead of industry trends and innovations? 🔹 Questions Specific to Team Structure: - How do you collaborate with cross-functional teams, and what strategies do you use to ensure alignment and effective communication? - How do you approach managing remote or hybrid teams, and what tools and technologies do you use to facilitate collaboration and communication? 🔹 Questions Specific to Company Culture: - How do you embody Everything But The House's core values in your work, and what examples can you provide of how you have demonstrated these values in your previous roles? - How do you foster a culture of innovation and continuous improvement within your team, and what strategies do you use to encourage experimentation and calculated risk-taking? 🔹 Questions Specific to Growth Opportunities: - How do you see this role evolving over time, and what steps do you plan to take to grow and develop the marketing team and function? - How do you approach identifying and capitalizing on new opportunities for growth and expansion within the online second-hand market? 🔹 Assumption: The Marketing Director role at Everything But The House presents unique challenges and opportunities that require a strategic, adaptable, and proactive approach to marketing and leadership. The interview process is designed to assess the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company's values and mission. 📌 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your leadership, team management, and strategic thinking abilities. 3. Prepare for behavioral interview questions that focus on your leadership, team management, and marketing expertise, as well as your cultural fit with the company's values and mission. 4. Research Everything But The House's business model, target audience, and marketing strategies to demonstrate your understanding of the company and its unique market position. 5. Practice your presentation skills, as you may be asked to deliver a marketing strategy or campaign pitch during the interview process. 6. Follow up with the hiring manager or HR department after your interview, expressing your interest in the role and reiterating your qualifications and fit for the position. 🔹 ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.