📌 Core Information
🔹 Job Title: Marketing Director, CVRM
🔹 Company: AstraZeneca
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategic direction and pre-launch marketing activities for a new CVRM asset
- Collaborating with cross-functional teams to drive brand performance
- Managing marketing relationships with agencies and vendors
- Analyzing and evaluating the newest brand asset
- Building and maintaining external and internal networks of disease area experts
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving brand performance and working effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead the strategic direction and pre-launch marketing activities for the newest CVRM asset, including market shaping activities, brand positioning, KEE engagement, disease state awareness campaign, launch readiness reviews, forecasting, and resourcing assumptions
✅ Responsible for leading the creation of an integrated channel marketing strategy for the disease state and brand
✅ Objectively analyze and commercially evaluate the newest brand asset, considering the product profile, competitive positioning, unmet need, pricing, and market access
✅ Lead the cross-functional Brand Working Group to progress key milestones and projects and ensure stakeholder alignment
✅ Produce detailed strategic and operational commercial plans that address positioning and messaging
✅ Collaborate and pull through the strategic direction, design, execution, and measurement of all marketing strategies, tactics, and activities to deliver product objectives
✅ Responsible for collaborating and driving key work, including marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution, and ROI analysis
✅ Manage marketing relationships with agencies, vendor partners, consultants, and other third-party groups
✅ Collaborate with Insights and Analytics team to identify and drive actionable insights and performance trends
✅ Build and maintain external and internal networks of disease area experts
✅ Support the design and implementation of launch/life cycle management plans that are responsive to patient needs
✅ Collaborate with other functional areas to ensure future promotional planning is consistent with legal/regulatory compliance
✅ Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive brand performance and patient outcomes.
🎯 Required Qualifications
Education: Bachelor's Degree; preferably in business, marketing, or the sciences
Experience: 8 years of Pharmaceutical or Healthcare experience, with 5 years of Pharmaceutical Marketing and Promotions experience
Required Skills:
- Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
- Strong communication and presentation skills
- Demonstrated experience in working within cross-functional business units
- Demonstrated Learning Agility
- Ability to successfully lead through ambiguity
Preferred Skills:
- Advanced Degree
- Successful experience leading change transformation
- Experience in cross-channel, cross-customer marketing
- Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension
- Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
- Experience in Insight/Market Research
ASSUMPTION: This role requires a strong background in pharmaceutical marketing, with a focus on strategic planning, cross-functional collaboration, and driving brand performance.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated, based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time, with an average of 3 days per week on-site
ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca is a global biopharmaceutical company focused on discovering, developing, and commercializing prescription medicines for some of the world's most serious diseases
Company Size: AstraZeneca has over 10,000 employees worldwide, providing a large and diverse work environment
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc
Company Description:
- AstraZeneca focuses on developing innovative medicines in three main therapy areas: Oncology, Cardiovascular, Renal & Metabolism, and Respiratory & Immunology
- The company has a strong commitment to sustainability and corporate social responsibility
- AstraZeneca offers a collaborative and inclusive work environment, with a focus on employee development and growth
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's size and global presence provide opportunities for career growth and development, as well as exposure to diverse therapeutic areas and markets.
📊 Role Analysis
Career Level: This role is at the senior manager level, with the opportunity to influence strategic direction and drive brand performance
Reporting Structure: This role reports directly to the Sr. Director of Marketing for the brand
Work Arrangement: Hybrid, with an average of 3 days per week on-site
Growth Opportunities:
- Potential to take on additional responsibilities or lead new initiatives as the brand grows and evolves
- Opportunities to work on multiple brands or therapeutic areas within the CVRM franchise
- possibility to progress into a leadership role within the marketing organization
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a meaningful impact on brand performance and patient outcomes.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is located in the northeastern United States, with a mild climate and a cost of living slightly above the national average
- The area offers a mix of urban and suburban living, with easy access to major cities such as Philadelphia and New York
- Wilmington is home to a diverse and vibrant cultural scene, with numerous museums, theaters, and historical sites
Work Schedule: Full-time, with an average of 3 days per week on-site
ASSUMPTION: Wilmington offers a desirable work-life balance, with a mix of urban and suburban living, a vibrant cultural scene, and easy access to major cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Sr. Director of Marketing
Key Assessment Areas:
- Strategic thinking and brand management skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Ability to lead through ambiguity and drive results
- Cultural fit and alignment with AstraZeneca's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your strategic approach to brand management and marketing
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
- Showcase your communication and presentation skills through examples of successful brand campaigns or projects
- Research AstraZeneca's brand portfolio and therapeutic areas to show your enthusiasm for the role and the company
ATS Keywords: Marketing Strategy, Brand Positioning, Cross-Functional Collaboration, Market Access, Insights and Analytics, Communication Skills, Presentation Skills, Learning Agility, Change Transformation, Clinical Experience, Managed Markets, Market Research, Sales Integration, ROI Analysis, Campaign Management, Stakeholder Engagement
ASSUMPTION: The interview process will focus on assessing your strategic thinking, cross-functional collaboration, and communication skills, as well as your cultural fit with AstraZeneca's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and marketing automation tools, as well as familiarity with data visualization and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Science-driven: We are inspired by science and innovation
- Global team player: We collaborate and work together to achieve our goals
- Can-do attitude: We take personal responsibility and ownership for our work
Work Style:
- Collaborative: We work together to achieve our goals
- Agile: We adapt and pivot as needed to meet changing demands
- Inclusive: We value diversity and foster an inclusive work environment
- Results-driven: We focus on delivering results and achieving our objectives
Self-Assessment Questions:
- How do you align with AstraZeneca's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt and pivot to meet changing demands, and how did you approach this situation?
- How do you foster an inclusive work environment, and can you provide an example of a time when you successfully promoted diversity and inclusion?
ASSUMPTION: AstraZeneca values a patient-centric, science-driven, collaborative, and inclusive work environment, with a focus on delivering results and achieving objectives.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a matrixed organization with complex reporting structures
- Adapting to a fast-paced and dynamic work environment
- Balancing on-site and remote work, with an average of 3 days per week on-site
ASSUMPTION: This role may present challenges related to managing multiple stakeholders, working in a matrixed organization, and balancing on-site and remote work.
📈 Similar Roles Comparison
- This role is unique in its focus on a new CVRM asset and the opportunity to shape its strategic direction and drive brand performance
- Compared to other marketing roles, this position offers a higher level of strategic influence and the chance to make a significant impact on patient outcomes
- Career progression may involve moving into a leadership role within the marketing organization or taking on additional responsibilities within the CVRM franchise
ASSUMPTION: This role offers a unique opportunity to shape the strategic direction of a new CVRM asset and drive brand performance, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a launch plan for a new CVRM asset, including market shaping activities, brand positioning, KEE engagement, disease state awareness campaign, and launch readiness reviews
- Conducting market research to assess the unmet need for a new CVRM asset and developing a go-to-market strategy to address this need
- Leading a cross-functional team to develop and execute a brand re-positioning strategy for an established CVRM asset, including messaging, visual identity, and customer experience
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the cross-functional collaboration required to drive brand performance.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio for the CVRM franchise, and how does this role fit into the broader marketing strategy?
- How does the cross-functional team for this brand collaborate and work together to drive brand performance?
- What are the key priorities for this role in the first 90 days, and how can I contribute to driving results in these areas?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- What are the key challenges facing the CVRM franchise, and how can this role contribute to addressing these challenges?
ASSUMPTION: These key questions will help you understand the brand portfolio, team dynamics, priorities, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, including strategic thinking, cross-functional collaboration, and brand management
- Write a cover letter that demonstrates your enthusiasm for the role and the company, and explains how your background and skills make you a strong fit for this position
- Prepare examples of successful brand campaigns or projects that showcase your communication and presentation skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
