📌 Core Information
🔹 Job Title: Marketing Director, CVRM (LOKELMA)
🔹 Company: AstraZeneca
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid, 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic direction and marketing execution for the LOKELMA brand
- Developing an integrated channel marketing strategy for the disease state and brand
- Collaborating with cross-functional teams to drive brand performance and ensure stakeholder alignment
- Creating detailed strategic and operational commercial plans that align with brand strategy
- Building sustainable relationships with thought leader advocates and customer advocacy groups
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. It is ideal for an experienced marketing professional looking to make a significant impact on a brand's success.
📋 Key Responsibilities
✅ Lead the strategic direction and marketing execution for the brand
✅ Develop an integrated channel marketing strategy for the disease state and brand
✅ Guide the cross-functional Brand Working Group to achieve key milestones and ensure stakeholder alignment
✅ Create detailed strategic and operational commercial plans that align with brand strategy
✅ Collaborate on the strategic direction, design, execution, and measurement of all marketing strategies, tactics, and activities
✅ Drive marketing strategies (BSP), brand positioning, core messaging, campaign development, sales integration, execution, and ROI analysis
✅ Manage relationships with agencies, vendor partners, consultants, and third-party groups
✅ Work with Insights and Analytics to identify actionable insights and performance trends
✅ Ensure future promotional planning aligns with legal/regulatory compliance
✅ Build sustainable relationships with thought leader advocates and customer advocacy groups
ASSUMPTION: This role involves a high degree of responsibility and requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree; preferably in business, marketing, or the sciences
Experience: 8 years of Pharmaceutical or Healthcare marketing and promotions experience
Required Skills:
- Proven track record of delivering strategic and operational plans within a therapeutic or business area
- Experience working within cross-functional business units
- Strong communication and presentation skills
- Demonstrated Learning Agility
- Ability to successfully lead through ambiguity
Preferred Skills:
- Advanced Degree
- Successful experience leading change transformation
- Experience in cross-channel, cross-customer marketing
- Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension
- Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
- Experience in Insight/Market Research
ASSUMPTION: While a Bachelor's degree is required, an advanced degree is preferred for this role due to the level of responsibility and strategic thinking required.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Marketing Director role with 10+ years of experience in the pharmaceutical industry)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) match
- Tuition reimbursement
- Employee stock purchase plan
- Generous paid time off
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring 3 days per week on-site
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. They have a strong presence in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology therapeutic areas.
Company Size: AstraZeneca has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group.
Company Description:
- AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines
- The company fosters an inclusive environment where everyone is empowered to share ideas and push boundaries
- AstraZeneca is driven by results and fueled by ambition, with a vision to be the leader in its therapeutic areas by 2025
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: www.astrazeneca.com
ASSUMPTION: AstraZeneca's size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Brand Lead or Head of Marketing.
Reporting Structure: The Marketing Director will lead the cross-functional Brand Working Group and collaborate with various stakeholders, including sales, medical affairs, and market access teams.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site for 3 days per week.
Growth Opportunities:
- Potential to lead additional brands or therapeutic areas within AstraZeneca's portfolio
- Opportunities to develop leadership and management skills through mentoring and coaching
- Chance to gain experience in a global pharmaceutical company and expand industry network
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given AstraZeneca's size and global presence.
🌍 Location & Work Environment
Office Type: AstraZeneca's Wilmington, DE office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1 Francis Crick Avenue, Cambridge Biomedical Campus, Cambridge, Cambridgeshire CB2 0AA, GB; Astraallen, Sodertalje, Stockholm County 152 57, SE
Geographic Context:
- Wilmington, DE is located in New Castle County, Delaware, United States
- The area offers a mix of urban and suburban living, with a cost of living slightly lower than the national average
- Wilmington is home to a diverse range of industries, including finance, healthcare, and manufacturing
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring 3 days per week on-site
ASSUMPTION: The hybrid work arrangement provides flexibility while ensuring employees remain connected and engaged with the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the cross-functional interview panel
- Final interview with the Brand Lead or Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with brand strategy, marketing execution, and cross-functional team leadership
- Research AstraZeneca's mission, values, and therapeutic areas to demonstrate your fit and enthusiasm for the company
ATS Keywords: Marketing Director, CVRM, LOKELMA, Brand Strategy, HCP Marketing, Cross-Functional Collaboration, Communication, Presentation Skills, Learning Agility, Change Transformation, Market Access, Managed Markets, Insight, Market Research
ASSUMPTION: AstraZeneca's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the pharmaceutical industry and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Science-driven
- Integrity
- Innovation
- Performance
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your decision-making processes?
- Can you provide an example of a time when you drove results through data analysis and strategic thinking?
- How do you foster a collaborative and inclusive work environment, particularly when working with cross-functional teams?
ASSUMPTION: AstraZeneca's company values and work style emphasize the importance of cultural fit for successful candidates.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring alignment across cross-functional teams
- Adapting to a hybrid work arrangement and maintaining team engagement and collaboration
- Keeping up with the fast-paced and ever-evolving pharmaceutical industry
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Brand Director or Marketing Manager role within the pharmaceutical industry, but with a greater emphasis on strategic leadership and cross-functional collaboration
- Compared to other industries, this role requires a strong understanding of the pharmaceutical industry, regulatory environment, and healthcare systems
- Career progression in this role could lead to a Head of Marketing or other senior leadership positions within AstraZeneca or the broader pharmaceutical industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a launch plan for a new pharmaceutical product
- Conducting market research and competitive analysis to inform brand strategy
- Managing relationships with key opinion leaders and customer advocacy groups to drive brand awareness and adoption
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Director, CVRM (LOKELMA) role.
❓ Key Questions to Ask During Interview
- How does this role fit into AstraZeneca's long-term strategy for the LOKELMA brand and the CVRM therapeutic area?
- Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within AstraZeneca?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success for this role, and how are they tracked and reported?
- How does AstraZeneca foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: These questions are designed to assess the role's strategic fit, team dynamics, career growth opportunities, performance metrics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and cross-functional collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
