Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Visalaw.ai

🔹 Location: Memphis, Tennessee, United States

🔹 Job Type: Part-Time (Full-Time considered for the right candidate)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Preferred – Greater Memphis, TN)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies that align with company goals
• Managing email marketing campaigns, social media presence, and event planning
• Collaborating with cross-functional teams to create marketing assets and content
• Analyzing campaign performance and using data to inform marketing decisions

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently in a fast-paced startup environment.

📋 Key Responsibilities

✅ Execute day-to-day marketing initiatives that align with company strategy and goals

✅ Plan, launch, and manage email marketing campaigns, including newsletters, product announcements, and automated flows

✅ Build and grow our social media presence, with a focus on LinkedIn and other relevant platforms

✅ Coordinate all aspects of conference and event planning, including logistics, booth design, promotional materials, and lead capture

✅ Collaborate closely with brand and graphic design teams to ensure timely and high-quality creation of marketing assets

✅ Assist in the development of marketing collateral such as landing pages, blog content, and case studies

✅ Monitor and report on the performance of marketing efforts using analytics tools to inform data-driven decisions

✅ Support additional marketing functions as needed, including partnerships, webinars, and customer outreach campaigns

ASSUMPTION: The role may evolve over time as the company grows and its marketing needs change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in marketing, preferably in B2B or SaaS environments

Required Skills:

• Strong understanding of digital marketing best practices
• Hands-on experience with email platforms (e.g., Mailchimp, HubSpot), social media tools, and marketing analytics
• Exceptional communication, organizational, and project management skills
• Self-starter comfortable working independently in a fast-paced startup environment

Preferred Skills:

• Legal tech or legal industry experience

ASSUMPTION: While legal tech experience is a plus, it is not required. The ideal candidate will be eager to learn about the legal tech industry and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Full-Time equivalent, based on industry standards for a Marketing Director in the Memphis area)

Benefits:

• Competitive pay
• Flexible work arrangements
• Mission-driven startup culture

Working Hours: 20 hours per week (Part-Time) or 40 hours per week (Full-Time)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Director in the Memphis area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Legal Tech)

Company Size: 2-10 employees

Founded: 2020

Company Description:

• Visalaw.ai is a cutting-edge AI software platform that empowers immigration professionals in their everyday work.
• The platform offers tools for legal research, drafting, and automation.
• Visalaw.ai is dedicated to transforming how immigration law is practiced through innovative technology.

Company Specialties:

• Immigration law automation
• Legal tech software development
• AI-powered legal tools

Company Website: visalaw.ai

ASSUMPTION: Visalaw.ai is a growing startup with a strong focus on innovation and customer success. The company's small size offers opportunities for significant impact and growth.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: Hybrid (Preferred – Greater Memphis, TN) or Full-Time remote for the right candidate

Growth Opportunities:

• As the first dedicated marketing hire, this role offers significant growth potential as the company expands.
• There may be opportunities to take on additional responsibilities or move into a leadership role as the company grows.

ASSUMPTION: This role offers a unique opportunity to shape the company's marketing strategy and make a significant impact on its growth.

🌍 Location & Work Environment

Office Type: Co-working space or hybrid remote/office environment

Office Location(s): Memphis, Tennessee

Geographic Context:

• Memphis is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major US cities.
• The city offers a variety of cultural attractions, including museums, music venues, and a vibrant food scene.
• Memphis has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Part-Time (20 hours per week) or Full-Time (40 hours per week) with flexible hours

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid or remote environment and be able to manage their time effectively to meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO to discuss the role and company culture
• Take-home marketing project or assignment to assess strategic thinking and execution skills
• Final interview with the CEO and other team members to discuss the project and answer any questions

Key Assessment Areas:

• Strategic marketing planning and execution
• Communication and collaboration skills
• Understanding of digital marketing best practices
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
• Be prepared to discuss your approach to marketing strategy and execution in your interview.
• Showcase your understanding of the legal tech industry and its unique marketing challenges.

ATS Keywords: Marketing, Digital Marketing, Email Marketing, Social Media, Project Management, B2B, SaaS, Legal Tech, Legal Industry, Collaboration, Content Development, Event Planning, Self-Starter, Organizational Skills

ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Email platforms (e.g., Mailchimp, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Integrity
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strong understanding of digital marketing best practices and a willingness to learn about the legal tech industry?

ASSUMPTION: The ideal candidate will be a self-starter with strong communication and organizational skills, comfortable working in a fast-paced startup environment.

⚠️ Potential Challenges

• The role may require working on evenings or weekends to support event planning or other marketing initiatives.
• The legal tech industry is a niche market with unique marketing challenges, and the ideal candidate will be eager to learn about this industry.
• The company is a startup, and the role may evolve over time as the company grows and its marketing needs change.
• The company is based in Memphis, Tennessee, and the ideal candidate should be comfortable working in a hybrid or remote environment with a focus on the greater Memphis area.

ASSUMPTION: The ideal candidate will be adaptable and open to feedback, comfortable working in a fast-paced startup environment, and eager to learn about the legal tech industry.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator in a B2B or SaaS company, but with a focus on the legal tech industry.
• The role offers a unique opportunity to shape the company's marketing strategy and make a significant impact on its growth.
• Compared to other marketing roles, this position may offer more flexibility in work arrangement and the opportunity to work closely with the CEO and other team members.

ASSUMPTION: The ideal candidate will have experience in a similar marketing role and be eager to apply their skills to the legal tech industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new legal tech product
• Creating and managing social media content to increase brand awareness and engagement
• Planning and executing a conference or event to showcase the company's products and services

ASSUMPTION: The ideal candidate will have experience with similar marketing projects and be able to apply their skills to the legal tech industry.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the legal tech industry, and how does this role address them?
• How does this role fit into the company's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the legal tech industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
• Prepare for your interview by researching the legal tech industry and thinking about your approach to marketing strategy and execution.
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.