📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Legacy Restoration
🔹 Location: Plymouth, MN
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital lead generation and performance marketing efforts across multiple brands and markets
- Evolving brand strategy and awareness campaigns to position each brand as the preferred choice in its market
- Managing web and digital ecosystem to ensure best-in-class UX, SEO optimization, and conversion pathways
- Partnering with regional sales leaders to provide sales tools and improve close rates
- Managing marketing operations, budget, and agency/vendor partners to support growth and scale
ASSUMPTION: This role requires a strategic, results-driven marketing leader with a strong background in digital marketing and team management to drive measurable revenue impact across multiple brands and markets.
📋 Key Responsibilities
✅ Lead Generation & Performance Marketing
- Own and evolve a multi-brand, multi-market digital lead generation engine across paid search, paid social, SEO, programmatic, email, and affiliate/partner channels
- Drive continuous optimization of CPL, CAC, conversion rates, ROI, and overall funnel performance in close collaboration with Sales and Call Center leadership
- Analyze performance by channel, market, and brand to inform budget allocation, campaign adjustments, and messaging pivots
✅ Brand Strategy & Awareness
- Help evolve and manage the brand architecture across the platform; develop and execute brand awareness campaigns to position each brand as the preferred choice in its market
- Create and execute top-of-funnel marketing initiatives that support longer-term brand building and differentiation
- Lead creative and content development to craft brand-consistent storytelling across digital, traditional, and new channels
✅ Web & Digital Ecosystem Management
- Own the performance and evolution of all web properties, ensuring best-in-class UX, SEO optimization, and conversion pathways for each brand
- Ensure MarTech tools (CMS, CRM, Marketing Automation, Call Tracking, Reputation Management, etc.) are fully leveraged to capture, nurture, and convert leads
✅ Sales Enablement
- Partner with Regional Sales Leaders to align marketing with market-level needs and provide sales tools that support customer interactions and lead to improved close rates
✅ Marketing Operations & Budget Management
- Manage the day-to-day execution of marketing initiatives across digital and traditional channels with speed, quality, and accountability
- Build and manage the annual and quarterly marketing budget with a focus on performance, efficiency, and scale
- Identify and manage agency/vendor partners to supplement in-house capabilities where needed
✅ Data Analytics
- Build and maintain scorecards assessing funnel performance, cost per lead, cost of acquisition, and return on investment
✅ Growth Support & M&A Integration
- Support due diligence, onboarding, and integration of acquired brands with scalable marketing playbooks and systems
- Develop go-to-market strategies for new markets or services as the platform continues to expand
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance both tactical execution and high-level planning to drive growth across multiple brands and markets.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field required
Experience: 10+ years of marketing experience, ideally within home services or another fast-paced, regional B2C environment with $50M–$250M in revenue
Required Skills:
- Proven success in digital marketing, with hands-on experience in paid media, SEO, email marketing, social media, and analytics
- Strong understanding of brand development across regional geographies and customer segments
- Experience managing websites and optimizing for buyer journey performance (SEO/UX/UI)
- Proficient in marketing tech stack: CRM, Marketing Automation, Google Suite, Meta Ads Manager, GA4, CMS platforms, CallRail, ChatGPT, PowerBI and more
- Excellent communication, collaboration, and project management skills
Preferred Skills:
- Experience in a high-growth private equity-backed environment
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in digital marketing, brand strategy, and team management will be best suited for this role. Familiarity with the home services industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 a year
Benefits:
- 5 Star customer experience and quality workmanship
- Upholding an outstanding work environment for employees
- Culture of excellence, accountability, professionalism, and continued growth and improvement
- Giving back to communities through volunteering and team-building activities
Working Hours: Full-time, with the ability to travel up to 20% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with the required experience level. Benefits are described in general terms and may vary based on the company's specific benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Legacy Restoration is part of a rapidly growing home services platform, operating across 32 regional markets. The company offers residential roofing and home exterior services, with a focus on quality craftsmanship and a five-star customer experience.
Company Size: Legacy Restoration is a mid-sized company with 185 employees, operating across multiple regional markets. This size allows for a more agile and entrepreneurial environment, while still offering the stability and resources of a larger organization.
Founded: Legacy Restoration was founded in 2017 and has since grown to become the 4th largest residential roofing and home exterior company in the U.S., backed by a high-growth private equity firm.
Company Description:
- Legacy Restoration is a leading regional brand in the home services industry, offering residential roofing and home exterior services
- The company is known for its expertise, integrity, and unwavering commitment to quality, as well as its commitment to serving employees, local communities, and customers
- Legacy Restoration has earned awards for ethics, service excellence, and community involvement, and is recognized as one of the Top 100 Roofing Contractors in the U.S.
Company Specialties:
- Residential roofing and home exterior services
- Brand expansion and lead generation
- Team leadership and growth support
- M&A integration and go-to-market strategy
Company Website: southernrnr.com
ASSUMPTION: Legacy Restoration is a well-established company in the home services industry, with a strong focus on quality, customer experience, and community involvement. The company's mid-sized structure offers a unique blend of agility and stability, providing an ideal environment for a strategic, results-driven Marketing Director.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Revenue Officer and overseeing a team of regional marketers. The Marketing Director will be responsible for driving growth and revenue impact across multiple brands and markets.
Reporting Structure: The Marketing Director will report directly to the Chief Revenue Officer and oversee a team of regional marketers. This role will also collaborate closely with sales leadership, call center management, and other internal stakeholders to align marketing efforts with market-level needs and improve close rates.
Work Arrangement: This role is on-site, with the ability to travel up to 20% of the time. The Marketing Director will be expected to visit regional markets to support growth initiatives, attend team meetings, and collaborate with local stakeholders.
Growth Opportunities:
- As the company continues to grow and expand, there will be opportunities for the Marketing Director to take on additional responsibilities and advance their career within the organization
- The Marketing Director will have the chance to shape the marketing vision for multiple beloved regional brands, making a direct impact on the growth trajectory and value creation for the company
- The company offers a high-growth environment, providing ample opportunities for professional development and career advancement
ASSUMPTION: This role offers a unique opportunity for a strategic, results-driven marketing leader to make a significant impact on the growth and success of a rapidly scaling home services platform. The Marketing Director will have the chance to shape the marketing vision for multiple regional brands, driving revenue impact and supporting the company's continued expansion.
🌍 Location & Work Environment
Office Type: Legacy Restoration's headquarters is located in Plymouth, MN, with regional offices across the Southeast. The Marketing Director will be based at the headquarters and expected to travel to regional markets as needed.
Office Location(s): 2110 E Robinson St, Plymouth, MN 55447, USA
Geographic Context:
- The Plymouth office is located in the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living options
- The region is known for its strong job market, high quality of life, and diverse cultural attractions
- The office is conveniently located near major highways, providing easy access to the surrounding metropolitan area
Work Schedule: The Marketing Director will work full-time, with standard business hours Monday through Friday. The role may require occasional evening or weekend work to support growth initiatives, attend events, or meet with regional stakeholders.
ASSUMPTION: The Marketing Director will be based at Legacy Restoration's headquarters in Plymouth, MN, with the ability to travel to regional markets as needed. The office is conveniently located near major highways, providing easy access to the surrounding metropolitan area. The work schedule is full-time, with standard business hours Monday through Friday, with occasional flexibility required to support growth initiatives and attend events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
- In-depth phone or video interview with the Chief Revenue Officer to discuss the role, responsibilities, and growth opportunities
- On-site or virtual tour of the Plymouth office and an opportunity to meet with the regional marketing team
- Final interview with the Chief Revenue Officer and other key stakeholders to discuss the role, company culture, and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and hands-on experience with lead generation, brand strategy, and web management
- Team leadership and collaboration skills, with the ability to manage regional marketers and agency/vendor partners
- Analytical skills and data-driven decision-making capabilities
- Cultural fit and alignment with Legacy Restoration's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, digital marketing expertise, and team leadership capabilities
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research Legacy Restoration and the home services industry to demonstrate your understanding of the company's mission, values, and market position
- Be prepared to discuss your approach to digital marketing, brand strategy, and team management in the context of a rapidly scaling home services platform
ATS Keywords: Digital Marketing, Lead Generation, Brand Strategy, Web Management, Team Leadership, Marketing Operations, Data Analytics, Growth Support, M&A Integration, Home Services, Residential Roofing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, digital marketing expertise, team leadership skills, and cultural fit. Candidates should be prepared to discuss their approach to digital marketing, brand strategy, and team management in the context of a rapidly scaling home services platform.
🛠️ Tools & Technologies
- CRM: Salesforce, HubSpot, or similar
- Marketing Automation: Marketo, Pardot, or similar
- Google Suite: Google Analytics, Google Ads, Google Tag Manager, etc.
- Meta Ads Manager: Facebook Ads, Instagram Ads, etc.
- GA4: Google Analytics 4
- CMS: WordPress, Drupal, or similar
- Call Tracking: CallRail or similar
- Reputation Management: Birdeye, ReviewTrackers, or similar
- ChatGPT: AI-powered chatbot technology
- PowerBI: Business intelligence and data visualization tool
ASSUMPTION: The Marketing Director will be proficient in a wide range of marketing technologies, including CRM, marketing automation, Google Suite, Meta Ads Manager, GA4, CMS platforms, call tracking, reputation management, ChatGPT, and PowerBI. Familiarity with these tools is essential for driving growth and revenue impact across multiple brands and markets.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of our work
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
- Professionalism: Conducting ourselves with integrity, respect, and a commitment to continuous learning and improvement
- Continued Growth and Improvement: Embracing a growth mindset and continually seeking opportunities to learn, adapt, and innovate
Work Style:
- Collaborative: Working closely with regional marketers, sales leadership, and other internal stakeholders to drive growth and revenue impact
- Data-driven: Using data and analytics to inform decision-making and optimize marketing performance
- Adaptable: Embracing change and pivoting quickly to capitalize on new opportunities or address emerging challenges
- Strategic: Balancing tactical execution with high-level planning to drive growth and revenue impact
Self-Assessment Questions:
- How do you align your marketing strategies with the specific values and mission of Legacy Restoration?
- How do you approach working with regional marketers and other internal stakeholders to drive growth and revenue impact?
- How do you balance data-driven decision-making with adaptability and strategic thinking in a rapidly changing environment?
ASSUMPTION: Legacy Restoration values excellence, accountability, professionalism, and continued growth and improvement. The ideal candidate for the Marketing Director role will be a strategic, data-driven marketer with a collaborative work style, strong communication skills, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The Marketing Director will need to manage a team of regional marketers, requiring strong leadership, communication, and collaboration skills
- The role involves balancing both tactical execution and high-level planning, which can be challenging at times
- The Marketing Director will need to adapt to a rapidly changing environment, requiring flexibility and a growth mindset
- The role may require occasional travel to regional markets, which can be demanding and time-consuming
- The home services industry is competitive and dynamic, requiring the Marketing Director to stay up-to-date with market trends and best practices
ASSUMPTION: The Marketing Director will face several challenges in this role, including managing a team of regional marketers, balancing tactical execution and high-level planning, adapting to a rapidly changing environment, and staying competitive in the dynamic home services industry. Strong leadership, communication, and collaboration skills, as well as a growth mindset and strategic approach, will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles in the home services industry, this position offers a unique opportunity to shape the marketing vision for multiple regional brands and drive revenue impact across a rapidly scaling platform
- Legacy Restoration's mid-sized structure offers a more agile and entrepreneurial environment than larger organizations, while still providing the stability and resources of a larger organization
- This role offers a clear path for career advancement and professional development within the company, as well as the opportunity to make a direct impact on the growth trajectory and value creation for the company
ASSUMPTION: This Marketing Director role offers a unique opportunity to shape the marketing vision for multiple regional brands and drive revenue impact across a rapidly scaling home services platform. Legacy Restoration's mid-sized structure provides a more agile and entrepreneurial environment than larger organizations, while still offering the stability and resources of a larger organization. This role offers a clear path for career advancement and professional development within the company, as well as the opportunity to make a direct impact on the growth trajectory and value creation for the company.
📝 Key Questions to Ask During Interview
- What are the key priorities for the Marketing Director in the first 90 days?
- How does the Chief Revenue Officer support the Marketing Director in driving growth and revenue impact?
- What are the key challenges facing the regional marketing teams, and how can the Marketing Director support their growth and success?
- How does Legacy Restoration approach brand architecture and positioning across multiple regional markets?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
ASSUMPTION: Candidates should ask strategic, insightful questions during the interview process to demonstrate their understanding of the role, company culture, and growth opportunities. By asking thoughtful questions, candidates can gain a deeper understanding of the company's priorities, challenges, and expectations for the Marketing Director role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, digital marketing expertise, and team leadership capabilities
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research Legacy Restoration and the home services industry to demonstrate your understanding of the company's mission, values, and market position
- Be prepared to discuss your approach to digital marketing, brand strategy, and team management in the context of a rapidly scaling home services platform
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
