📌 Core Information
🔹 Job Title: Marketing Director DACH (w|m|d)
🔹 Company: JACOBS DOUWE EGBERTS
🔹 Location: Bremen, Bremen, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the coffee business across Germany, Austria, and Switzerland
- Adaptation and implementation of global marketing strategies at the local level
- Management of the local marketing team and development of high-performing individuals
- Responsibility for the full coffee P&L, market share growth, and A&P budget
- Collaboration with the General Manager and DACH leadership team to achieve revenue targets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the DACH retail environment. The ideal candidate will have experience in FMCG, preferably in food or beverage categories, and a proven track record of driving growth in fast-paced environments.
📋 Key Responsibilities
✅ Lead the strategic development of coffee categories and brands to achieve business goals in revenue, gross profit, and market share
✅ Manage the operational marketing plan, covering brand activations, portfolio management, and innovations aligned with business objectives
✅ Develop market and consumer insights through constant monitoring of consumer behavior, market trends, and competitors
✅ Bring the Jacobs brand to life across channels (retail, OOH, e-commerce)
✅ Contribute to the success of the commercial leadership team and manage partnerships with appliance companies
✅ Embody the company mindset: to be the best coffee company for every brand represented
ASSUMPTION: The responsibilities listed above are essential for driving the success of the coffee business in the DACH region. The ideal candidate will have a strong background in marketing, with experience in both global and local roles.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 10 years of experience in marketing, with at least 8 years in people management
Required Skills:
- Proven experience in retail and FMCG, ideally in food or beverage categories
- Strong leadership skills, with the ability to inspire and develop high-performing teams
- Excellent strategic thinking and planning abilities
- Strong analytical skills and data-driven decision-making
- Excellent communication and stakeholder management skills
- Fluency in German and English
Preferred Skills:
- Out-of-Home (OoH) experience, with knowledge of the foodservice or on-the-go coffee sector
- Sales experience, ideally in key account management, shopper marketing, or RGM function
ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong background in marketing, with experience in both global and local roles, and a deep understanding of the DACH retail environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Competitive benefits package, including health insurance and pension plans
- Opportunities for professional development and career growth
- Dynamic and international work environment
Working Hours: Full-time position, with standard working hours Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing directors in the DACH region. The benefits package is competitive and includes opportunities for professional development and career growth.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1753 (as Egberts Douwe) and 1895 (as Jacobs)
Company Description:
- JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, with local roots dating back over two centuries
- The company serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023
- JACOBS DOUWE EGBERTS is committed to creating a workplace where everyone feels respected and valued, shaped by diversity, fairness, and a sense of belonging
Company Specialties:
- Coffee and tea production and distribution
- Brand management and marketing
- Retail and foodservice operations
Company Website: https://www.jdepeets.com/
ASSUMPTION: JACOBS DOUWE EGBERTS is a large, international company with a strong presence in the coffee and tea industry. The company is committed to creating a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the General Manager DACH and collaborates with the DACH leadership team
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Opportunities to work on global projects and gain international experience
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth opportunities, both within the marketing function and the broader organization. The ideal candidate will be eager to take on new challenges and develop their skills and career.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Bremen, Germany
Geographic Context:
- Bremen is a city in northern Germany, with a population of approximately 550,000 people
- The city is known for its maritime heritage and is home to several major companies in the food and beverage industry
- Bremen offers a high quality of life, with a rich cultural scene, excellent education opportunities, and a strong economy
Work Schedule: Standard working hours Monday to Friday, with the possibility of occasional overtime
ASSUMPTION: The office location in Bremen offers a dynamic and international work environment, with easy access to major transportation hubs and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research the company and the role to demonstrate your understanding of the business and your fit with the company culture
ATS Keywords: Marketing Director, DACH, Retail Experience, FMCG, Category Management, Leadership, Consumer Insights, Market Trends, Brand Activations, Portfolio Management, Innovations, Team Development, Sales Experience, Key Account Management, Shopper Marketing, RGM Function
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and are likely to be relevant for this position. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for coffee and tea
- Respect for people and the planet
- Integrity and accountability
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a passion for coffee and tea, and a deep understanding of the industry?
- Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
- Do you have strong leadership skills and the ability to inspire and develop high-performing teams?
- Are you comfortable working with data and using it to drive decision-making?
ASSUMPTION: The ideal candidate for this role will be passionate about coffee and tea, with a strong work ethic and a collaborative approach to problem-solving. They will be comfortable working in a dynamic and fast-paced environment and have strong leadership skills and a data-driven mindset.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and planning, with a constant need to adapt to changing market conditions
- The role involves managing a large team and requires strong leadership and communication skills
- The role requires a deep understanding of the DACH retail environment and the ability to work effectively with local stakeholders
- The role may require occasional travel to other regions or countries
ASSUMPTION: The potential challenges listed above are inherent in a role of this nature and require a candidate with strong leadership, strategic thinking, and communication skills, as well as a deep understanding of the DACH retail environment.
📈 Similar Roles Comparison
- This role is similar to other marketing director positions, but with a specific focus on the DACH region and the coffee category
- The role requires a higher degree of strategic thinking and planning than more tactical marketing roles
- The role offers significant growth opportunities, both within the marketing function and the broader organization
ASSUMPTION: This role is similar to other marketing director positions, but with a specific focus on the DACH region and the coffee category. The ideal candidate will have experience in both global and local marketing roles and a strong background in FMCG, preferably in food or beverage categories.
📝 Sample Projects
- Developing and implementing a strategic marketing plan for the coffee category in the DACH region
- Conducting market research and consumer insights to inform brand positioning and product development
- Managing a team to execute brand activations and events, both online and offline
- Collaborating with cross-functional teams to launch new products and innovations
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the ideal candidate will be expected to lead in this role. The ideal candidate will have experience in both strategic planning and tactical execution, with a strong background in marketing and a deep understanding of the DACH retail environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the coffee category in the DACH region?
- How does this role fit into the broader marketing organization and the company's global strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and career growth of its marketing employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: The key questions listed above are designed to help the candidate understand the company's long-term vision, the role's fit within the broader organization, and the company's approach to professional development and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Apply now button.
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your experience in retail, FMCG, and marketing.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
- Research the company and the role to demonstrate your understanding of the business and your fit with the company culture.
- Follow up with the hiring manager, Lena Kaufmann, within one week of submitting your application to express your interest in the role and ask any questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
