📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Marmon Holdings, Inc.
🔹 Location: West Haven, Connecticut, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Marketing Director for Marmon Holdings' Marmon Water Residential Filtration group, you will play a crucial role in driving the company's growth and market expansion. You will be responsible for developing and executing strategic marketing plans, leveraging market research and competitive analysis to identify opportunities, and collaborating with OEM partners to create impactful go-to-market strategies. This high-impact role requires a blend of strategic marketing expertise, product management acumen, and strong consumer and industry insights to guide product development, positioning, and brand-building initiatives across both B2B and B2C channels.
ASSUMPTION: The job description suggests this is a senior-level marketing role responsible for overseeing strategic planning, market research, and cross-functional collaboration within a well-established industrial/manufacturing company.
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📋 Key Responsibilities
✅ Develop and execute a strategic marketing roadmap to drive business growth and market expansion
✅ Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape
✅ Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans
✅ Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers
✅ Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness
✅ Optimize digital marketing, ABM, content marketing, SEO, and paid media strategies to reach both business customers and consumers
✅ Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials
✅ Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments
✅ Develop compelling messaging, content, and storytelling that reinforces the company's expertise in water filtration
✅ Stay informed about consumer trends, industry regulations, and technological advancements to translate insights into OEM opportunities
ASSUMPTION: The responsibilities cover the full spectrum of strategic marketing activities, including market analysis, campaign planning, brand management, and cross-functional collaboration, which are typical for a senior marketing leadership role.
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🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
Experience: 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, product-based, or consumer goods industries
Skills: Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights; proven track record in market analysis, go-to-market strategy, and demand generation; hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools; strong analytical and communication skills
ASSUMPTION: The educational and experience requirements, as well as the specific skills listed, are reasonable for a senior-level marketing role in the water filtration industry.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on market data for Marketing Director roles in the water filtration/consumer goods industry in West Haven, Connecticut, the expected salary range for this position is likely between $120,000 - $150,000 per year, plus standard benefits such as health insurance, retirement contributions, and paid time off.
ASSUMPTION: The salary range and benefits information is not provided in the original job listing, so this estimate is based on industry benchmarks for similar roles and locations.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Marmon Holdings is a global industrial organization backed by Berkshire Hathaway, with a focus on providing high-quality water filtration solutions through its Marmon Water Residential Filtration group, which includes the KX Technologies and Filtrex Technologies brands.
Company Size: As a subsidiary of the larger Marmon Holdings, the Marmon Water Residential Filtration group is likely a sizable business unit with a global presence.
Company Stage: Established and well-resourced, as part of the Berkshire Hathaway portfolio.
ASSUMPTION: The company information provided in the job description suggests that Marmon Holdings is a mature, well-funded industrial conglomerate, providing context about the scale and stability of the organization.
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📊 Role Analysis
Career Level: Senior-level, with 10+ years of relevant experience required
Reporting Structure: The Marketing Director will likely report to the leadership team of the Marmon Water Residential Filtration group and collaborate closely with cross-functional partners, such as sales, product management, and executive leadership.
Team Size/Composition: Not specified, but likely a mid-sized marketing team supporting the Marmon Water Residential Filtration business.
Growth Opportunities: The role offers opportunities to shape the strategic direction of the marketing function and potentially advance within the larger Marmon Holdings organization.
ASSUMPTION: The seniority level, reporting structure, and growth potential are inferred based on the job requirements and the broader context of Marmon Holdings as an established industrial conglomerate.
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🌍 Location & Work Environment
Office Type: The job listing does not specify the work environment, but for a senior-level marketing role at a global manufacturing company, a hybrid or in-office model is likely.
Geographic Context: West Haven, Connecticut is a suburban town near New Haven, with a lower cost of living compared to nearby major cities like New York or Boston. It has a mix of manufacturing, education, and healthcare industries.
Work Schedule: Standard full-time hours, with some flexibility likely given the seniority of the role.
Regional Considerations: Connecticut offers a stable business environment, access to a well-educated workforce, and proximity to major East Coast markets, making it an attractive location for a manufacturing and distribution company like Marmon Holdings.
ASSUMPTION: The work environment and regional context are inferred based on the job location and the nature of the manufacturing/distribution industry, but the specific details are not provided in the original listing.
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💼 Interview & Application Insights
Typical Process: The interview process for this senior-level marketing role is likely to include an initial phone/video screen, followed by in-person interviews with the hiring manager, cross-functional team members, and potentially the executive leadership. Candidates may also be asked to provide work samples or participate in a case study exercise.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, OEM partnership management, consumer insights, and ability to lead cross-functional initiatives.
Application Tips: Applicants should highlight their relevant experience in B2B2C marketing, product lifecycle management, and brand-building, as well as their understanding of the water filtration industry. Emphasize achievements that showcase your strategic planning, analytical, and collaborative skills.
ATS Keywords: Some key terms to include in resumes and applications are: "strategic marketing," "market research," "OEM partnerships," "demand generation," "brand management," "water filtration," "product marketing," and "consumer insights."
ASSUMPTION: The insights about the typical interview process, assessment areas, and application tips are based on standard practices for senior-level marketing roles in the manufacturing/industrial sector.
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🛠️ Tools & Technologies
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Content management systems (e.g., WordPress, Drupal)
- Search engine optimization (SEO) and search engine marketing (SEM) tools
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies listed are commonly used in strategic marketing roles, particularly those involving B2B2C marketing, demand generation, and brand management.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Marmon Holdings and its Marmon Water Residential Filtration group value excellence, innovation, customer satisfaction, and making a positive impact on the world.
Work Style: The role likely requires a balance of strategic thinking, data-driven decision-making, and strong cross-functional collaboration skills to align marketing initiatives with the needs of both OEM partners and end consumers.
Self-Assessment: Candidates should consider whether they thrive in a fast-paced, metrics-driven environment and have the ability to translate complex data into actionable marketing strategies. They should also assess their comfort level working within a large, established organization with a global reach.
ASSUMPTION: The company values and work style considerations are inferred from the information provided in the job description, but may not capture the full scope of Marmon Holdings' culture.
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⚠️ Potential Challenges
The broad scope of responsibilities, including both strategic marketing planning and hands-on execution, may present a challenge for some candidates. Additionally, the need to balance the interests of OEM partners and end consumers while driving growth could require significant stakeholder management skills. The fast-paced, data-driven nature of the role may also be demanding for those not accustomed to such an environment.
ASSUMPTION: These potential challenges are based on the job description and the typical requirements of a senior-level marketing role, but the actual work environment and expectations may vary.
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📈 Similar Roles Comparison
This Marketing Director role is similar to other senior-level marketing positions in the consumer goods, industrial, or manufacturing sectors, where professionals are responsible for developing and executing strategic marketing plans, managing OEM relationships, and driving brand-building initiatives across both B2B and B2C channels. However, the specific focus on the water filtration industry and the unique B2B2C business model may differentiate this role from more general consumer marketing positions.
ASSUMPTION: The comparison to similar roles is based on industry standards, but the exact nature of this position within Marmon Holdings may have unique aspects.
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📝 Sample Projects
- Conduct a comprehensive market analysis to identify emerging trends, customer pain points, and growth opportunities in the residential water filtration industry
- Develop a multi-year strategic marketing roadmap to guide product development, brand positioning, and go-to-market strategies for the company's OEM and direct-to-consumer offerings
- Design and implement an integrated digital marketing campaign to drive lead generation and brand awareness among both OEM partners and end consumers
- Collaborate with the product management team to refine value propositions and messaging that resonate with both business and consumer audiences
- Create a customer segmentation model and associated personas to inform targeted marketing initiatives and personalized content strategies
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to be illustrative examples of the types of work a Marketing Director in this role may undertake.
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❓ Key Questions to Ask During Interview
1. How does the Marmon Water Residential Filtration group's marketing strategy align with the overall vision and growth objectives of Marmon Holdings?
2. Can you provide more details about the existing OEM partnerships and the company's plans to expand these relationships?
3. What are the key consumer trends and industry regulations that the marketing team is currently monitoring, and how are these insights being incorporated into product development and go-to-market plans?
4. How does the marketing team typically collaborate with cross-functional stakeholders, such as sales, product management, and engineering, to ensure alignment and drive business impact?
5. What are the primary marketing performance metrics that this role is expected to influence, and how will the success of the marketing initiatives be measured?
6. Can you describe the company's approach to professional development and career growth opportunities for senior marketing leaders?
ASSUMPTION: These sample interview questions are designed to help candidates better understand the strategic priorities, stakeholder relationships, and professional development opportunities associated with this role. The specific questions may need to be adapted based on the actual interview format and the candidate's own areas of interest.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Marketing Director opportunity at Marmon Holdings, applicants should:
1. Thoroughly review the job description and required qualifications to ensure they meet the criteria.
2. Carefully craft a resume and cover letter that highlight their relevant experience in strategic marketing, OEM partnerships, and consumer insights within the water filtration, product-based, or consumer goods industries.
3. Optimize their application materials for applicant tracking systems (ATS) by incorporating relevant keywords, such as "B2B2C marketing," "market research," "demand generation," and "brand management."
4. Prepare thoughtful questions to ask during the interview process, focusing on topics that demonstrate their strategic thinking, understanding of the company and industry, and genuine interest in the role.
5. Research Marmon Holdings and the Marmon Water Residential Filtration group to gain a deeper understanding of the company's history, products, and market position, which can be leveraged during the interview.
6. Be ready to discuss specific examples of their accomplishments and how they can contribute to the growth and success of the Marmon Water Residential Filtration business.
By following these steps, applicants can position themselves as strong candidates for this senior-level marketing role and increase their chances of securing an interview and ultimately, the position.
