Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Trademark Property Company

🔹 Location: The Woodlands, TX

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive property initiatives and impact core financial objectives.
• Overseeing branding, advertising, public relations, digital marketing, and special events to enhance the property's image and market position.
• Establishing and maintaining strong relationships with tenants, community organizations, media outlets, and key stakeholders.
• Leading digital engagement strategies, including social media management, content creation, and digital analytics to drive consumer engagement.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive success in a dynamic mixed-use development environment.

📋 Key Responsibilities

✅ Develop and execute a comprehensive annual marketing plan that drives property initiatives and positively impacts core financial objectives including NOI, sales, and footfall metrics.

✅ Oversee all branding, advertising, public relations, digital marketing, and special events to enhance the property's image and market position.

✅ Implement strategic media campaigns across digital, print, and broadcast channels while developing revenue-generating programs through sponsorships and partnerships.

✅ Establish and maintain strong relationships with tenants, community organizations, media outlets, and key stakeholders, including representation at Chamber of Commerce, CVB, and other community organizations.

✅ Lead all aspects of digital engagement strategy, including social media management, content creation, and digital analytics to drive consumer engagement.

✅ Plan and execute special events that enhance community involvement, drive footfall, and create memorable visitor experiences.

✅ Maintain comprehensive market intelligence including consumer trends, visitor insights, and competitive analysis to inform strategic marketing decisions and support leasing efforts.

✅ Prepare, analyze, and present marketing performance reports to measure campaign effectiveness, adjust strategies accordingly, and ensure alignment with sustainability initiatives.

✅ Manage marketing budget development, financial forecasting, and expenditure tracking to ensure fiscal responsibility while maximizing ROI on all marketing investments.

✅ Perform additional strategic initiatives and execute on projects as required to support the overall business objectives and organizational goals of Market Street – The Woodlands.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, public relations, or related field.

Experience: 5+ years of experience in marketing, public relations, digital communications, or event management.

Required Skills:

• Proven ability to develop and manage budgets and revenue-generating initiatives.
• Proficient in digital marketing, social media, and public relations strategies.
• Excellent communication, organizational, and leadership skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Preferred Skills:

• Experience in the real estate industry or mixed-use development environments.
• Fluency in Spanish (or other languages relevant to the local market).

ASSUMPTION: Candidates with experience in the real estate industry or mixed-use development environments may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Marketing Director with 5-10 years of experience in the real estate industry.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Market Street – The Woodlands tenants

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 51-200 employees

Founded: 1992

Company Description:

• A full-service real estate firm specializing in retail, multifamily, and mixed-use spaces.
• Focuses on being extraordinary stewards, enhancing communities, and enriching lives.
• Takes a holistic approach to each project, listening to stakeholders and learning each project's unique history and context.

Company Specialties:

• Asset Services
• Investments
• Development
• Property Management
• Leasing
• Redevelopment
• Multifamily
• Asset Management
• Institutional Services
• Commercial Real Estate

Company Website: http://www.trademarkproperty.com

ASSUMPTION: Trademark Property Company is a well-established real estate firm with a strong focus on community engagement and sustainable development.

📊 Role Analysis

Career Level: Mid-level to senior marketing professional

Reporting Structure: This role reports directly to the Senior Vice President of Marketing.

Work Arrangement: On-site, with occasional remote work for meetings and events.

Growth Opportunities:

• Potential advancement to Senior Marketing Director or other leadership roles within the company.
• Expansion of responsibilities based on performance and business needs.
• Opportunities to work on diverse projects across various asset classes and markets.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Mixed-use development with retail, dining, and entertainment options.

Office Location(s): The Woodlands, TX

Geographic Context:

• The Woodlands is a master-planned community located north of Houston, TX.
• It offers a high quality of life with excellent schools, parks, and recreational facilities.
• The area has a strong and growing economy, with a diverse mix of industries.

Work Schedule: Full-time, with occasional evenings and weekends for events.

ASSUMPTION: The Woodlands offers a desirable work-life balance, with easy access to outdoor activities, cultural attractions, and a vibrant local community.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person interview with the hiring manager
• On-site tour of Market Street – The Woodlands
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and financial acumen
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in real estate or mixed-use development environments.
• Prepare examples of successful marketing campaigns you've led, including metrics and outcomes.
• Demonstrate your understanding of the local market and the unique aspects of Market Street – The Woodlands.

ATS Keywords: Marketing strategy, public relations, social media management, event programming, digital marketing, branding, advertising, budget management, market intelligence, analytical skills, leadership, communication skills, organizational skills, stakeholder management, real estate, mixed-use development, consumer engagement, community involvement, footfall, NOI, sales performance, sustainability initiatives.

ASSUMPTION: Applicants should focus on demonstrating their strategic marketing expertise and ability to drive results in a dynamic and competitive environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (Hootsuite, Sprout Social, etc.)
• Customer Relationship Management (CRM) software (Salesforce, HubSpot, etc.)
• Marketing automation tools (Marketo, Pardot, etc.)
• Google Analytics

ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Stewardship

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Results-driven and entrepreneurial mindset
• Adaptability and flexibility in a changing market

Self-Assessment Questions:

• How do you embody the company's core values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in the market or project scope?
• How do you approach building and maintaining strong relationships with key stakeholders?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a willingness to adapt to a dynamic work environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment.
• Adapting to changes in the market or project scope, which may require pivoting strategies or tactics.
• Balancing the needs and expectations of various stakeholders, including tenants, community organizations, and senior leadership.
• Maintaining a strong work-life balance while managing occasional evenings and weekends for events.

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and maintain a strong work-life balance in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager in a real estate or mixed-use development company, but with increased strategic responsibilities and a broader scope of influence.
• In comparison to other marketing roles, this position offers a unique opportunity to work in a dynamic and evolving environment, with a strong focus on community engagement and sustainability initiatives.
• Career paths for this role may include advancement to Senior Marketing Director or other leadership roles within the company, as well as opportunities to work on diverse projects across various asset classes and markets.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the real estate industry when evaluating their career goals and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new retail development, including branding, advertising, public relations, and event programming.
• Conducting market research and competitive analysis to inform strategic marketing decisions and support leasing efforts for an existing mixed-use development.
• Managing a team of marketing professionals to plan and execute a series of community events, including vendor management, logistics, and promotion, to drive footfall and enhance the property's image.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the most significant challenges facing the property, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
• How does the company approach sustainability and corporate social responsibility initiatives, and how can this role contribute to those efforts?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's strategic goals, the specific challenges facing the property, and the opportunities for professional growth and development in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in real estate or mixed-use development environments.
• Prepare examples of successful marketing campaigns you've led, including metrics and outcomes.
• Demonstrate your understanding of the local market and the unique aspects of Market Street – The Woodlands.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.