Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Blossom Valley by Cogir

🔹 Location: Wenatchee, WA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Senior Living

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing sales and marketing strategies to achieve occupancy goals
• Managing lead generation, tours, and follow-ups with potential residents
• Collaborating with regional sales teams and community staff
• Supervising and motivating sales team members
• Monitoring and maintaining promotional materials and marketing budget

ASSUMPTION: This role requires a proactive, goal-oriented individual with strong communication skills and a passion for serving seniors.

📋 Key Responsibilities

✅ Develop and implement annual marketing plan

✅ Manage lead base and respond to inquiries in real-time

✅ Conduct walk-in and scheduled tours with potential residents

✅ Maintain high resident satisfaction through relationship building

✅ Participate in community events and networking opportunities

✅ Manage marketing budget and promotional materials

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and priorities.

🎯 Required Qualifications

Education: High School diploma required, Bachelor's degree in marketing, business, or related field preferred

Experience: 3-5 years of experience in relational sales, preferably in senior living, hospitality, or healthcare settings

Required Skills:

• Proven track record in achieving sales goals
• Excellent communication and interpersonal skills
• Strong time management and organizational skills
• Ability to work in a fast-paced environment and handle multiple tasks
• Proficiency in Microsoft Excel, Word, Outlook, and CRM software
• Valid driver’s license

Preferred Skills:

• Bilingual or multilingual skills
• Experience with Yardi CRM software
• Knowledge of the senior living industry

ASSUMPTION: Candidates with relevant industry experience and a strong sales background will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Director in senior living with 3-5 years of experience in Wenatchee, WA)

Benefits:

• Health, Dental, Vision, and Life Insurance
• 401K with company match
• Paid Vacation, Holidays, and Sick Leave
• Employee Assistance Program
• Generous Employee Referral Program

Working Hours: Full-time, typically Monday-Friday, with some flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Senior Living

Company Size: 1,001-5,000 employees

Founded: 1999 (as Cogir Senior Living)

Company Description:

• Cogir Senior Living is a trusted leader in senior housing, dedicated to growth while maintaining exceptional care for residents and a supportive environment for team members
• The company's culture is rooted in human focus, creativity, and excellence, inspiring continuous improvement and achievement
• Cogir offers a range of senior living communities across the United States, including independent living, assisted living, and memory care options

Company Specialties:

• Senior Living Communities
• Assisted Living
• Independent Living
• Memory Care

Company Website: cogirusa.com

ASSUMPTION: Cogir Senior Living is a well-established company with a strong reputation in the senior living industry, offering a range of communities and services to meet the diverse needs of seniors.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Executive Director of the community

Work Arrangement: On-site, with some flexibility for remote work for certain tasks

Growth Opportunities:

• Advancement to regional or corporate marketing roles
• Expansion of responsibilities within the community, such as taking on additional management duties
• Professional development opportunities, such as training and workshops

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the potential to take on additional responsibilities within the community.

🌍 Location & Work Environment

Office Type: Senior Living Community

Office Location(s): Wenatchee, WA

Geographic Context:

• Wenatchee is a mid-sized city in central Washington state, known for its apple orchards and outdoor recreation opportunities
• The community is located in a residential neighborhood, with easy access to local amenities and services
• The region experiences a Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time, typically Monday-Friday, with some flexibility to work evenings and weekends as needed

ASSUMPTION: The work environment is supportive and collaborative, with a focus on teamwork and customer service.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen
• In-person interview with the Executive Director and/or hiring manager
• Tour of the community
• Final interview with senior leadership

Key Assessment Areas:

• Sales and marketing experience
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Adaptability and flexibility
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant experience working with seniors
• Be prepared to discuss your approach to lead generation, customer service, and community engagement
• Research the company and the community to demonstrate your understanding of the role and the organization

ATS Keywords: Sales, Marketing, Senior Living, Customer Satisfaction, Relationship Building, Lead Generation, Community Outreach, Team Management, Communication, Time Management, Budget Management, Social Media Management, CRM Software, Event Participation, Networking, Problem Solving, Initiative

ASSUMPTION: The application process is competitive, and candidates with relevant industry experience and a strong sales background will be most competitive.

🛠️ Tools & Technologies

• Yardi CRM software
• Microsoft Office Suite (Excel, Word, Outlook)
• Social media platforms (Facebook, LinkedIn, etc.)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with Yardi CRM software and Microsoft Office Suite is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Human Focus
• Creativity
• Excellence
• Growth
• Community

Work Style:

• Collaborative
• Customer-focused
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you have a passion for serving seniors and a commitment to exceptional customer service?
• Are you comfortable working in a fast-paced, dynamic environment and handling multiple tasks and priorities?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of leads and inquiries
• Balancing multiple priorities and tasks
• Working evenings and weekends as needed
• Adapting to changes in the senior living industry and market conditions

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Director (Senior Living)
• Responsible for marketing and sales efforts to achieve occupancy goals in senior living communities
• Requires strong communication and interpersonal skills, as well as experience in sales and marketing
• May involve managing a team of sales and marketing professionals
• Sales Director (Senior Living)
• Responsible for driving sales and occupancy growth in senior living communities
• Requires strong sales and communication skills, as well as experience in the senior living industry
• May involve managing a team of sales professionals
• Business Development Manager (Senior Living)
• Responsible for identifying and pursuing new business opportunities in the senior living industry
• Requires strong sales and communication skills, as well as experience in business development or a related field
• May involve managing a team of business development professionals

ASSUMPTION: These roles share similarities with the Marketing Director role, but each has its unique focus and requirements.

📝 Sample Projects

• Develop and implement a marketing campaign to increase occupancy in the community
• Conduct market research to identify trends and opportunities in the senior living industry
• Create and deliver a presentation to the community team on best practices for lead generation and customer service

ASSUMPTION: These projects are designed to showcase the candidate's skills and experience in marketing, sales, and customer service, as well as their ability to work collaboratively with the community team.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the community in the next year, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to marketing and sales in the senior living industry, and how does this role fit into that strategy?
• How does the company measure success in this role, and what are the key performance indicators?
• What is the company's culture like, and how does this role contribute to that culture?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the industry, as well as to demonstrate the candidate's interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant experience working with seniors
• Prepare for your interview by researching the company and the community, and by reflecting on your approach to lead generation, customer service, and community engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.