📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: dentsu
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (London office-based)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing and communications strategies for global product and partner activations through Amplifi.
- Driving internal awareness and engagement to support growth and partner opportunities.
- Increasing brand awareness and performance for key products and solutions across various industries and partners.
- Collaborating with global and regional teams to align business narratives and solutions.
- Managing brand guidelines and evaluating brand health through feedback and analytics.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Lead and implement the marketing and communications strategy for key global product and partner activations through Amplifi.
✅ Develop and implement internal awareness and engagement strategies to drive growth and partner opportunities globally.
✅ Increase brand awareness and performance for key products and solutions across various industries and partners.
✅ Develop a product marketing and communications plan based on industry vertical and client priorities, working closely with the business and growth leads.
✅ Support and govern the activation plans across markets, ensuring they are completed on time, to budget, and meet targets.
✅ Work closely with the business to deliver marketing and communications materials that are consistent, align with business priorities, and meet brand guidelines.
✅ Own the go-to-market messaging, product collateral, and supporting case studies for dentsu’s marketing and new business activity.
✅ Become the product expert, partnering closely with marketing and growth teams to identify key client challenges, audiences, and target them with appropriate content.
✅ Manage continuous testing and analysis of product and solution launches, identifying opportunities to optimize ongoing activity and making recommendations to improve effectiveness.
✅ Manage and enforce brand guidelines, securing alignment across all internal and external channels, and regularly evaluating brand health through feedback and analytics.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. A relevant postgraduate qualification would be an asset.
Experience: Extensive experience (10+ years) working within a marketing and communications capacity, with a proven track record in product marketing and communications.
Required Skills:
- Excellent programme management skills and ability to manage a busy calendar of activity across events, comms, and campaigns.
- Experience working with platform partners and digital marketing experience from a vendor/agency/client perspective.
- Experience working with global and regional teams and aligning calendars.
- Excellent written and verbal communication skills with a clear understanding of campaign strategy.
- Excellent commercial acumen and budget management experience.
Preferred Skills:
- Experience in the advertising or media industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in a similar role within a global organization or agency would be well-suited to this position.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Marketing Director role in London)
Benefits:
- Competitive salary and benefits package
- Flexible working arrangements
- Inclusion and diversity initiatives
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in London. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Dentsu is a global leader in integrated growth and transformation, offering services across Media, CXM, Creative, and Business Transformation.
Company Size: 10,001+ employees. As a large organization, Dentsu offers extensive resources and opportunities for professional growth.
Founded: 1901 in Tokyo, Japan. Dentsu has a rich history and a strong global presence, with offices in over 145 countries and regions.
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
- It combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's extensive global presence and comprehensive service offerings provide a unique opportunity for candidates to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced marketing professionals seeking to advance their careers in a global organization.
Reporting Structure: The Marketing Director will report directly to the Global Head of Communications and Marketing and work closely with the Amplifi team and other global and regional marketing teams.
Work Arrangement: Hybrid. The role requires a blend of remote work and on-site collaboration at the London office.
Growth Opportunities:
- Progression to a more senior role within the global communications and marketing team or Amplifi.
- Expansion into other areas of the business, such as media, CXM, or creative, based on individual interests and skills.
- International assignments or secondments to gain experience in different markets and cultures.
ASSUMPTION: Dentsu's large size and diverse service offerings provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in central London.
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, UK
Geographic Context:
- London is a major global hub for the advertising and marketing industries.
- The office is located in a vibrant, well-connected area with excellent transport links and nearby amenities.
- The city offers a diverse range of cultural, social, and recreational opportunities.
Work Schedule: Full-time, with flexible working arrangements available. The role may require occasional travel to attend industry events, client meetings, or international team meetings.
ASSUMPTION: London's status as a global advertising hub and Dentsu's central location provide an ideal environment for networking, collaboration, and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the Global Head of Communications and Marketing
- Second-round interview with the Amplifi team and other relevant stakeholders
- Final-round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with Dentsu's values
- Problem-solving and analytical skills
- Industry knowledge and understanding of Amplifi's offerings
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Dentsu's business and Amplifi's offerings in your application materials.
- Prepare examples of your past marketing and communications work, focusing on product marketing and launch campaigns.
- Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing Director, Product Marketing, Communications Strategy, Global Marketing, Amplifi, Dentsu, Brand Awareness, Campaign Management, Stakeholder Management, Market Research, Industry Verticals, Partner Engagement
ASSUMPTION: Dentsu's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you embody Dentsu's values in your daily work?
- Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it, and what was the outcome?
- How do you approach data analysis and insights to inform your marketing strategies?
ASSUMPTION: Dentsu's values-driven culture emphasizes integrity, collaboration, and continuous learning, making it an ideal fit for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization.
- Working in a matrixed organization, with the need to collaborate effectively across global and regional teams.
- Keeping up with industry trends and developments, requiring continuous learning and adaptation.
- Occasional travel and flexible working arrangements, which may impact work-life balance.
ASSUMPTION: These challenges are inherent in a global marketing role within a large organization and can be managed effectively by a proactive, adaptable candidate.
📈 Similar Roles Comparison
- This role is similar to a Global Product Marketing Manager or Global Communications Manager within a large advertising or marketing agency or global brand.
- However, this role is unique in its focus on Amplifi's offerings and the need to collaborate closely with the Amplifi team and other global and regional marketing teams.
- Career progression in this role could lead to a more senior global marketing or communications role within dentsu or another large organization.
ASSUMPTION: While this role shares similarities with other global marketing and communications roles, its focus on Amplifi's offerings and the need for close collaboration with the Amplifi team make it a unique opportunity within the industry.
📝 Sample Projects
- Developing and executing a global product launch campaign for a new Amplifi offering, including market research, messaging development, and cross-channel activation.
- Creating a comprehensive internal communications plan to drive awareness and engagement of Amplifi's offerings among dentsu's global employee base.
- Conducting a competitive analysis of Amplifi's offerings and developing strategic recommendations to maintain a competitive advantage in the market.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the Marketing Director role within Amplifi.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global communications and marketing strategy for dentsu and Amplifi?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the Amplifi team collaborate with other global and regional marketing teams, and what opportunities are there for cross-functional projects and initiatives?
- What are the key challenges facing Amplifi in the market, and how can this role contribute to addressing them?
- How does dentsu support the professional development and growth of its employees, particularly in global marketing and communications roles?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Dentsu's business and Amplifi's offerings.
- Prepare examples of your past marketing and communications work, focusing on product marketing and launch campaigns.
- Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs during your interviews.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
