Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Tradewind Aviation LLC

🔹 Location: Middlebury, Connecticut, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 8+ years (3+ years in leadership role)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a high-performing marketing team
• Developing and implementing marketing strategies to drive sales and build brand awareness
• Collaborating with executives to make strategic decisions regarding the budget and direction of the company
• Managing marketing budget and expenditures
• Analyzing ROI of marketing initiatives and optimizing campaigns based on customer insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and luxury brand management.

📋 Key Responsibilities

✅ Build, manage, and coach a high-performing marketing team

✅ Manage marketing vendor projects and initiatives

✅ Manage marketing budget and expenditures

✅ Identify and plan differentiated and impactful marketing strategies/materials

✅ Work closely with the sales department to align sales and marketing strategies

✅ Collaborate with executives to make high-level decisions regarding the budget and the direction of the company

✅ Create and maintain a successful brand and image that attracts customers to Tradewind

✅ Manage the CRM strategy, including segmentation, automation, and personalized marketing

✅ Implement lifecycle campaigns to increase repeat bookings, upsell private charters, and improve loyalty

✅ Develop marketing strategies for new products or services

✅ Drive the implementation of marketing campaigns that meet business objectives and drive leads

✅ Maintain brand standards and ensure compliance across all marketing and communications channels

✅ Analyze ROI of marketing initiatives to determine which campaigns were most effective

✅ Review current marketing trends and advertisements to determine the effectiveness of different strategies

✅ Develop and execute a multi-channel marketing strategy that supports passenger growth, revenue targets, and brand equity

✅ Partner with Sales, Revenue, and Customer Experience teams to align marketing campaigns with commercial priorities

✅ Lead all digital campaigns including paid search, display, SEO, retargeting, and social advertising

✅ Optimize the company website for performance, UX, and conversion

✅ Analyze digital KPIs and adjust campaigns based on ROI and customer insights

✅ Lead brand positioning and storytelling across all customer touchpoints

✅ Research competitors to stay current with similar products or services on the market

ASSUMPTION: This role requires a hands-on approach to managing marketing efforts while also providing strategic guidance and leadership to the team.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus

Experience: 8+ years of progressive experience in Marketing, with at least 3 years in a leadership role

Required Skills:

• Proven success in digital marketing, brand management, and demand generation
• Strong analytical skills and experience with marketing automation, CRM (e.g., HubSpot or Salesforce), Google Analytics, and ad platforms
• Excellent communication, leadership, and project management skills

Preferred Skills:

• Experience in luxury travel, aviation, hospitality, or lifestyle brands

ASSUMPTION: Candidates with a strong background in luxury brand marketing and a proven track record of driving results through digital channels are ideal for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Director with 8+ years of experience in the luxury travel/aviation sector)

Benefits:

• Medical, dental, vision, FSA/DCA, and 401(k) plan
• Paid vacation and sick days
• Paid maternity/paternity leave
• Fun, dynamic team with opportunities for growth
• Travel benefits on various US and International airlines

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

Industry: Tradewind Aviation operates in the luxury travel and aviation sector, focusing on private charter and scheduled services throughout North America and the Caribbean.

Company Size: Tradewind Aviation has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Tradewind Aviation was founded in 2001, with a mission to provide high-quality aircraft, crew, and service for all flights.

Company Description:

• Tradewind Aviation is a leading Part 135 commuter and on-demand private charter operator
• Offers scheduled service and private charter flights throughout North America and the Caribbean
• Focuses on luxury destinations and provides an exciting career path for team members

Company Specialties:

• Executive Charter

Company Website: http://www.flytradewind.com

ASSUMPTION: Tradewind Aviation's focus on luxury travel and aviation requires a marketing director with experience in these sectors to effectively drive brand awareness and sales.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills to manage the marketing team and collaborate with executives.

Reporting Structure: The Marketing Director reports directly to the CEO and works closely with other department heads to align marketing efforts with overall business objectives.

Work Arrangement: This is an on-site, full-time position, with the possibility of occasional remote work for meetings and events.

Growth Opportunities:

• Potential to grow into a VP of Marketing role as the company expands
• Opportunities to gain experience in a variety of marketing disciplines and channels
• Chance to work with a dynamic team in a fast-paced, growing industry

ASSUMPTION: The Marketing Director role at Tradewind Aviation offers significant growth potential as the company continues to expand its services and destinations.

🌍 Location & Work Environment

Office Type: Tradewind Aviation's Middlebury, CT, office is a professional, modern workspace with a collaborative and dynamic team environment.

Office Location(s): 984 Southford Rd, Middlebury, CT 06762, United States

Geographic Context:

• Middlebury is a small town in Connecticut with a population of approximately 28,000 people
• The area offers a mix of rural and suburban living, with easy access to major cities such as New York and Boston
• Middlebury is home to several colleges and universities, providing a vibrant and culturally diverse community

Work Schedule: The Marketing Director typically works a standard Monday-Friday, 9:00 AM - 5:00 PM schedule, with flexibility for meetings and events as needed.

ASSUMPTION: The Middlebury, CT, location offers a pleasant work environment with easy access to outdoor recreation, cultural attractions, and major cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the CEO and/or other department heads
• Second-round interview with the marketing team and/or additional stakeholders
• Final interview with the CEO and/or other senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Digital marketing expertise and analytical skills
• Cultural fit and alignment with Tradewind Aviation's values

Application Tips:

• Highlight your experience in luxury brand marketing and digital marketing strategies
• Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Research Tradewind Aviation's industry and competitors to demonstrate your understanding of the market

ATS Keywords: Marketing Director, Luxury Brand Marketing, Digital Marketing, CRM, Google Analytics, Ad Platforms, Campaign Management, Brand Management, Demand Generation, Leadership, Team Management

ASSUMPTION: Tradewind Aviation's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on marketing expertise and industry knowledge.

🛠️ Tools & Technologies

• HubSpot or Salesforce (CRM)
• Google Analytics
• Ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• SEO tools (e.g., SEMrush, Ahrefs)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Director should have experience with industry-standard marketing tools and be comfortable learning and implementing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Customer Focus
• Integrity
• Teamwork
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Tradewind Aviation's core values?
• Describe a time when you had to adapt your marketing plan due to changing market conditions or feedback from stakeholders.
• How do you approach building and managing a high-performing marketing team?

ASSUMPTION: Tradewind Aviation values a collaborative, data-driven, and customer-focused work environment, with a strong emphasis on safety, integrity, and excellence.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing strategic planning with day-to-day campaign management
• Adapting to a dynamic and evolving market in the luxury travel and aviation sector
• Working with a limited marketing budget and finding creative solutions to maximize ROI

ASSUMPTION: The Marketing Director role at Tradewind Aviation presents unique challenges that require a strategic, adaptable, and innovative approach to marketing and team management.

📈 Similar Roles Comparison

• Marketing Director roles in other luxury travel or aviation companies may have more or less focus on digital marketing, depending on the company's size and target market
• Marketing roles in other industries may have different priorities and KPIs, but the core responsibilities of campaign development, team management, and ROI analysis remain consistent
• This role offers a unique opportunity to work in a niche market within the luxury travel and aviation sector, with potential for growth and career advancement

ASSUMPTION: While the core responsibilities of a Marketing Director role remain consistent across industries, the focus on luxury brand marketing and digital channels sets this role apart from similar positions in other sectors.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new private charter service
• Conducting market research and competitor analysis to inform brand positioning and messaging
• Implementing a CRM strategy to improve customer segmentation, automation, and personalized marketing

ASSUMPTION: The Marketing Director at Tradewind Aviation will have the opportunity to work on a variety of projects that drive brand awareness, customer engagement, and revenue growth.

❓ Key Questions to Ask During Interview

• How does Tradewind Aviation differentiate itself from competitors in the luxury travel and aviation market?
• What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role help address them?
• How does Tradewind Aviation support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing department collaborate with other departments, such as sales and customer experience, to align marketing efforts with overall business objectives?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Tradewind Aviation's company culture and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in luxury brand marketing and digital marketing strategies
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Research Tradewind Aviation's industry and competitors to demonstrate your understanding of the market
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.