📌 Core Information
🔹 Job Title: Marketing Director - EMEA
🔹 Company: StockX
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving multi-channel marketing plans to deliver regional revenue and trade goals
- Acting as the on-the-ground leader for the regional marketing team while maintaining close alignment with global teams
- Requiring deep e-commerce expertise and a keen knowledge of and participation in the culture of the hype economy
- Involving a strong performance mindset, as well as strategy and tactics for CRM, brand, social, and merchandising
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a strong understanding of the local market to drive successful marketing campaigns in the EMEA region, with a particular focus on the UK.
📋 Key Responsibilities
✅ Work with global marketing leaders to agree on budgets, resource allocation, and delivery against shared goals, including adjustments in-period where needed
✅ Develop strategies and execute tactics that elevate brand awareness and drive bottom-of-the-funnel conversion
✅ Develop the regional marketing strategy, in partnership with the global marketing teams and regional leadership
✅ Coordinate the quarterly marketing plan for the region, collecting and socializing country marketing plans into a coherent, joined-up Regional plan aligned with business priorities, targets, and resources
✅ Negotiate partnership deals with influencers and content creators to build brand awareness and consideration
✅ Manage the on-the-ground team and partner closely with all global marketing teams to develop campaigns and strategies that support regional priorities and objectives
✅ Synthesize, and share customer insights (Brand, NPS, etc.) at the Regional level to track performance and inform prioritization
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision making to ensure the successful execution of marketing strategies across the EMEA region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing roles for a substantial e-commerce business (marketplace experience preferred) in EMEA (UK particularly)
Required Skills:
- Strong understanding of the whole marketing mix, from brand to direct response
- Ability to orchestrate and deliver compelling, joined-up marketing activities
- Strong communication skills, both written and verbal
- Demonstrated ability to operate and collaborate in a matrixed, cross-functional environment with a strong “influence without authority” skillset
- Scrappy mindset, ability to drive things forward despite ambiguity or scarce resources
Preferred Skills:
- Knowledge of any regional languages
- Experience of working in/with the key markets within EMEA, bringing the perspective of how to show up as locally relevant
ASSUMPTION: Candidates should have a proven track record in marketing roles within substantial e-commerce businesses, particularly in the EMEA region, and demonstrate a strong understanding of the marketing mix and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Marketing Director role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- StockX is a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more
- The StockX platform connects buyers and sellers using dynamic pricing mechanics, providing access and market visibility powered by real-time data
- StockX employs 1,000 people across offices and verification centers around the world
Company Specialties:
- Operations
- Internet
- e-Commerce
- and Retail
Company Website: stockx.com
ASSUMPTION: StockX is a rapidly growing e-commerce platform with a strong focus on the sneaker and streetwear markets. The company values innovation, data-driven decision making, and a customer-centric approach.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibility for regional marketing strategy and execution
Reporting Structure: Reports directly to the Global Marketing Lead and manages the regional marketing team
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a global marketing leadership role as the company expands
- Opportunities to work on high-impact projects and campaigns that drive business growth
- Chance to develop skills in cross-functional collaboration, stakeholder management, and data-driven decision making
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing strategy and execution.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global hub for the fashion, sneaker, and streetwear industries
- The city offers a diverse and vibrant culture, with numerous opportunities for networking and professional development
- London is home to a large and growing tech industry, with many startups and established companies
Work Schedule: Full-time, with flexible hours and the opportunity to work from home occasionally
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to cultural attractions, networking opportunities, and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Global Marketing Lead
- In-depth interview with the regional marketing team
- Final interview with the Global Marketing Lead and/or other senior stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytics
- Cultural fit and alignment with StockX's values
Application Tips:
- Highlight your relevant experience in e-commerce marketing, with a focus on the EMEA region
- Demonstrate your understanding of the local market and cultural landscape
- Showcase your ability to develop and execute strategic marketing campaigns that drive business growth
ATS Keywords: E-commerce, Marketing Strategy, CRM, Brand, Social Media, Merchandising, Influencer Partnerships, Team Management, Cross-Functional Collaboration, Cultural Relevance, Negotiation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and cultural fit with StockX's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the e-commerce and sneaker industries?
- Can you provide an example of a time when you had to adapt your marketing strategy to respond to changing market conditions?
- How do you approach building and maintaining relationships with influencers and content creators?
ASSUMPTION: StockX values candidates who are passionate about the sneaker and streetwear cultures, data-driven, collaborative, and adaptable to the fast-paced and dynamic nature of the e-commerce industry.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Balancing global marketing priorities with regional market needs
- Keeping up with the fast-paced and ever-changing nature of the e-commerce and sneaker industries
- Navigating the complexities of cross-functional collaboration and stakeholder management
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the local market and cultural landscape.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the e-commerce landscape and the culture of the hype economy
- This role offers significant growth potential and the opportunity to make a meaningful impact on the company's marketing strategy and execution
- Candidates should have experience in marketing roles for substantial e-commerce businesses in the EMEA region, with a particular focus on the UK
ASSUMPTION: This role is well-suited for candidates with a strong background in e-commerce marketing, a deep understanding of the local market and cultural landscape, and a passion for the sneaker and streetwear industries.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product line
- Conducting market research to identify trends and opportunities in the local market
- Negotiating partnership deals with influencers and content creators to build brand awareness and consideration
ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and data-driven decision-making skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does StockX approach regional marketing strategy and execution, and how would this role fit into that framework?
- Can you describe the team structure and dynamics, and how this role would collaborate with other teams and stakeholders?
- How does StockX support the professional growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does StockX approach work-life balance and employee well-being, particularly for remote or hybrid workers?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in e-commerce marketing, with a focus on the EMEA region
- Prepare for the interview by researching StockX's business, marketing strategy, and the local market landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
