📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Mitiga
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Mitiga's overall marketing strategy
- Driving pipeline creation through multi-channel lead-generation campaigns
- Collaborating with internal teams and external partners to optimize marketing efforts
- Aligning marketing strategies with sales objectives to achieve revenue goals
- Managing marketing budgets and demonstrating measurable ROI from campaigns
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B marketing, particularly in the cybersecurity industry. The ideal candidate will have experience in digital marketing, demand generation, and aligning marketing strategies with sales objectives.
📋 Key Responsibilities
✅ Develop and lead the execution of Mitiga’s overall marketing strategy, aligning with company objectives and sales goals.
✅ Build a marketing plan that incorporates demand generation, digital marketing, and brand-building initiatives.
✅ Collaborate with internal teams and external partners to optimize marketing efforts across channels.
✅ Drive pipeline creation by developing and executing multi-channel lead-generation campaigns.
✅ Partner with sales teams to ensure alignment between marketing campaigns and sales goals, providing qualified leads to drive revenue growth.
✅ Own and optimize email and nurture programs, leveraging marketing automation tools to enhance lead engagement and conversion rates.
✅ Lead the strategy and execution of paid and organic digital marketing campaigns to increase awareness, engagement, and conversions.
✅ Manage performance metrics, regularly reporting on campaign ROI and implementing optimization strategies.
✅ Oversee website and landing page content strategies to ensure alignment with SEO, demand generation, and branding efforts.
✅ Plan and execute events of all types - both in person and digital that position Mitiga as a thought leader in cybersecurity, increase brand awareness and build pipeline.
✅ Hiring and managing the marketing team, fostering a collaborative and high-performance culture.
✅ Manage agency and contractor relationships to ensure seamless execution of paid media, content creation, and other outsourced marketing activities.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and analytical skills. The ideal candidate will be comfortable working in a fast-paced, startup-like environment and have a strong understanding of cybersecurity decision-makers' needs and challenges.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of B2B marketing experience in cybersecurity
Required Skills:
- Deep understanding of digital marketing and demand generation
- Proven success in aligning marketing strategies with sales objectives to achieve pipeline and revenue goals
- Strong analytical mindset; adept at using data to guide decision-making
- Excellent project management skills, capable of balancing big-picture strategy with attention to detail
- A self-starter who thrives in a fast-paced, startup-like environment
- Audience-focused, with a strong understanding of cybersecurity decision-makers' needs and challenges
- Highly proficient with the latest AI tools with demonstrated ability to leverage AI for marketing purposes
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with cybersecurity industry trends and best practices
- Strong communication and presentation skills
ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a strong focus on digital marketing and demand generation. Experience in the cybersecurity industry is a significant plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Marketing Director with 10+ years of experience in the cybersecurity industry)
Benefits:
- Health Insurance
- 401k Plan with Match
- Unlimited PTO
- Cell Phone Charges Reimbursement
- Top-of-the-Line Equipment
Working Hours: Full-time (40 hours per week, with flexibility for a remote work arrangement)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director with 10+ years of experience in the cybersecurity industry. The benefits package is comprehensive and competitive for a company of Mitiga's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 51-200 employees (Mid-sized company with a startup-like environment)
Founded: 2020 (Relatively new company with significant growth potential)
Company Description:
- Mitiga is the industry's only complete solution for cloud threat detection, investigation, and response
- Built by investigators, for investigators, Mitiga supercharges today’s SOC teams with the cloud capabilities that enterprises have been missing
- Mitiga's platform minimizes breach impact and enhances overall cyber resilience
Company Specialties:
- Cloud Threat Detection
- Cloud Investigation
- Cloud Response
- Cybersecurity
Company Website: www.mitiga.io
ASSUMPTION: Mitiga is a mid-sized company in the cybersecurity industry, focusing on cloud threat detection, investigation, and response. They prioritize a collaborative and high-performance culture, making it an attractive option for experienced marketing professionals looking to make an impact in a growing company.
📊 Role Analysis
Career Level: Senior Marketing Role (Marketing Director)
Reporting Structure: This role reports directly to the CEO and may have team members reporting to them
Work Arrangement: Fully Remote (with flexibility for in-person meetings as needed)
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the company expands
- Opportunities to mentor and develop junior marketing team members
- Chance to shape Mitiga's marketing strategy and make a significant impact on the company's growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape Mitiga's marketing strategy and make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully Remote (with flexibility for in-person meetings as needed)
Office Location(s): United States (Remote)
Geographic Context:
- Mitiga has offices in New York, Tel Aviv, and London, but this role is remote and can be performed from anywhere in the United States
- The United States offers a large talent pool and diverse market for cybersecurity products and services
- Remote work offers flexibility and the opportunity to work from anywhere with a stable internet connection
Work Schedule: Full-time (40 hours per week, with flexibility for a remote work arrangement)
ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States. This can be an attractive option for candidates looking to maintain a healthy work-life balance while still making a significant impact on Mitiga's growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss marketing strategy, goals, and alignment with company objectives
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the hiring manager to discuss team dynamics, growth opportunities, and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of digital marketing, demand generation, and sales alignment
- Cultural fit and ability to thrive in a fast-paced, startup-like environment
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, digital marketing, and demand generation
- Include specific examples of your success in aligning marketing strategies with sales objectives and driving revenue growth
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills
- Research Mitiga's products, services, and market position to show your understanding of the company and its goals
ATS Keywords: Marketing Director, B2B Marketing, Digital Marketing, Demand Generation, Sales Alignment, Cybersecurity, Cloud Threat Detection, Marketing Strategy, Marketing Plan, Lead Generation, Campaign Management, Marketing Automation, AI Tools
ASSUMPTION: Mitiga's interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their relevant experience in B2B marketing, digital marketing, and demand generation, as well as their understanding of Mitiga's products, services, and market position.
🛠️ Tools & Technologies
- Marketing Automation Tools (e.g., Marketo, HubSpot)
- AI Tools (e.g., AI-driven marketing platforms, predictive analytics tools)
- CRM Software (e.g., Salesforce, HubSpot CRM)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, AI tools, CRM software, and project management tools. Familiarity with these tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Accountability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing and demand generation?
- Can you provide an example of a time when you successfully aligned a marketing strategy with sales objectives to achieve revenue growth?
- How do you approach working in a fast-paced, startup-like environment, and what strategies do you use to maintain productivity and focus?
ASSUMPTION: Mitiga values innovation, customer focus, collaboration, accountability, and integrity. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a remote marketing team and ensuring consistent communication and collaboration
- Balancing the strategic planning and execution of marketing campaigns while also managing day-to-day tasks
- Keeping up with the fast-paced nature of the cybersecurity industry and adapting marketing strategies accordingly
- Managing a marketing budget and demonstrating measurable ROI from campaigns
ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their strong project management skills, analytical mindset, and ability to thrive in a fast-paced, startup-like environment.
📈 Similar Roles Comparison
- Marketing Director vs. VP of Marketing: A Marketing Director role typically focuses on tactical execution and team management, while a VP of Marketing role is more strategic and focuses on high-level planning and vision
- Cybersecurity Marketing Director vs. Marketing Director in other industries: A Cybersecurity Marketing Director role requires a strong understanding of the cybersecurity industry, its trends, and best practices, as well as the ability to communicate effectively with cybersecurity decision-makers
- Marketing Director in a mid-sized company vs. a larger enterprise: A Marketing Director role in a mid-sized company may offer more opportunities for growth and impact, but may also require more hands-on involvement in day-to-day tasks
ASSUMPTION: This role is a Marketing Director position in a mid-sized company in the cybersecurity industry. While it may share some similarities with other Marketing Director roles, it also has unique aspects that require a specific set of skills and experiences.
📝 Sample Projects
- Developing and executing a multi-channel lead-generation campaign to drive pipeline creation and revenue growth
- Conducting market research to identify trends and opportunities in the cybersecurity industry and incorporating findings into Mitiga's marketing strategy
- Managing a team of marketing professionals to execute events, both in-person and digital, that position Mitiga as a thought leader in cybersecurity and increase brand awareness
ASSUMPTION: These sample projects are designed to demonstrate the strategic thinking, problem-solving skills, and hands-on execution required for success in this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does Mitiga measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does Mitiga approach collaboration and communication in a remote work environment?
- What are the biggest challenges facing the cybersecurity industry, and how does Mitiga differentiate itself from competitors?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the industry, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, digital marketing, and demand generation
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills
- Research Mitiga's products, services, and market position to show your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
