Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Teramind

🔹 Location: Remote (Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team with a focus on lead generation
• Developing and executing marketing strategies to drive qualified leads
• Managing and mentoring a team of marketing professionals
• Collaborating with sales to optimize the lead-to-customer journey
• Pivoting quickly and staying ahead of marketing trends

ASSUMPTION: This role requires a strategic and creative mindset, with a proven track record in lead generation and team management. The ideal candidate will be comfortable working remotely and collaborating with a global team.

📋 Key Responsibilities

✅ Develop and execute marketing strategies focused on lead generation and conversion

✅ Oversee the creation of compelling content and campaigns that capture attention and drive qualified leads

✅ Establish clear KPIs and metrics to track lead generation performance across all channels

✅ Collaborate with Sales to ensure seamless lead handoff and optimize the lead-to-customer journey

✅ Manage and mentor a team of marketing professionals, fostering creativity and results-oriented execution

ASSUMPTION: This role requires a strong understanding of various marketing channels, a data-driven mindset, and excellent communication skills to effectively lead the marketing team and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of progressive marketing leadership experience with proven lead generation results. At least 2 years of people management experience.

Required Skills:

• Strong creative vision and ability to translate that vision into actionable marketing initiatives
• Data-driven mindset with experience using analytics and AI to optimize marketing performance
• Excellent communication skills and ability to inspire team members toward a common goal
• Experience with marketing automation, CRM systems, and digital marketing channels
• Intermediate+ level of HubSpot experience.
• Willingness to align working hours with US time zones.
• Advanced/bilingual English level

Preferred Skills:

• History of implementing innovative lead generation strategies that yielded measurable results
• Ability to balance creative thinking with analytical decision-making
• Proven success in motivating teams to exceed targets and continuous improvement
• Experience within a startup or just post-startup environment
• Taking companies from $50 million to $200 million ARR.

ASSUMPTION: While the role requires a significant amount of experience, candidates with exceptional skills and a strong portfolio may be considered for less experience.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (based on industry standards for a Marketing Director with 10+ years of experience)

Benefits:

• Competitive salary with a focus on a global market
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits
• Ongoing training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility to align with US time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on user behavior analytics, insider risk mitigation, and business process optimization

Company Size: 51-200 employees, which means the company is in a growth phase and offers opportunities for career advancement

Founded: 2014, with a history of innovation and evolution in the behavior analytics industry

Company Description:

• Teramind is the leading platform for user behavior analytics, serving multiple use cases from insider risk mitigation to business process optimization
• Their comprehensive suite of solutions helps organizations gain unprecedented visibility into user activities while enhancing security, optimizing productivity, and ensuring compliance
• Trusted by Fortune 500 companies and businesses of all sizes across industries, Teramind enables organizations to protect sensitive data, maximize workforce performance, and create safer, more efficient digital workplaces

Company Specialties:

• Activity Monitoring
• Audit and Forensics
• Business Intelligence (BI) Reports
• Compliance Management
• DLP Technology
• Employee Monitoring Software
• Insider Threat Detection
• Policy and Rule Engine
• Privileged Access Management
• Privileged User Monitoring
• Productivity Optimization
• Project Management
• Real-Time Employee Tracking
• Remote User Monitoring
• Third Party Vendor Management
• Time Tracking
• User Activity Monitoring
• User Behavior Analytics
• Vendor Management
• Workforce Productivity Monitoring

Company Website: https://www.teramind.co

ASSUMPTION: Teramind's focus on user behavior analytics and insider risk mitigation makes it an attractive option for candidates interested in working in the cybersecurity and data protection field.

📊 Role Analysis

Career Level: Senior-level, with the opportunity to make a significant impact on the company's growth and success

Reporting Structure: This role reports directly to the CEO and oversees the marketing team

Work Arrangement: Fully remote, with the flexibility to work from anywhere in Canada

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Director to take on additional responsibilities or advance to an executive-level position
• The role offers the chance to lead a team and make a significant impact on the company's success, providing valuable experience for future career growth
• Teramind's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills

ASSUMPTION: The Marketing Director role at Teramind offers a unique opportunity for candidates to lead a marketing team and drive growth in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (fully remote)

Geographic Context:

• Canada is a multicultural country with a strong focus on work-life balance, making it an attractive location for remote workers
• The fully remote work environment allows for greater flexibility and the ability to work from anywhere in the country
• Teramind's global presence provides opportunities for collaboration and exposure to diverse perspectives

Work Schedule: Full-time (40 hours per week), with flexibility to align with US time zones

ASSUMPTION: The fully remote work environment at Teramind offers candidates the opportunity to work from anywhere in Canada, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study
• Final interview with the CEO

Key Assessment Areas:

• Lead generation strategies and results
• Team management and leadership skills
• Creative vision and problem-solving abilities
• Data-driven mindset and analytical skills

Application Tips:

• Highlight specific lead generation campaigns and their results in your resume and cover letter
• Demonstrate your understanding of Teramind's products and target market in your application materials
• Prepare for behavioral interview questions that focus on your leadership, creativity, and problem-solving skills

ATS Keywords: Lead generation, marketing strategy, team management, digital marketing, HubSpot, CRM, marketing automation, data-driven, analytics, user behavior analytics, insider risk mitigation, business process optimization

ASSUMPTION: The interview process at Teramind is designed to assess the candidate's lead generation skills, team management abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• HubSpot
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital marketing channels (e.g., Google Ads, social media platforms)

ASSUMPTION: The Marketing Director role at Teramind requires proficiency in various marketing tools and technologies, with a focus on HubSpot and CRM systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Resourcefulness
• Global inclusivity
• Excellence

Work Style:

• Collaborative and forward-thinking
• Empowering team members with autonomy and support
• Celebrating diversity and adaptability
• Committed to excellence in all aspects of work

Self-Assessment Questions:

• Do you embrace innovation and push boundaries to improve products and processes?
• Are you resourceful and able to solve problems independently while collaborating with others?
• Do you thrive in a globally inclusive work environment and celebrate diversity?
• Are you committed to delivering the highest quality of work and consistently exceeding expectations?

ASSUMPTION: Teramind's values and work style emphasize innovation, collaboration, and a commitment to excellence, making it an attractive option for candidates who thrive in dynamic and forward-thinking environments.

⚠️ Potential Challenges

• Managing a remote team and fostering creativity and collaboration across time zones
• Keeping up with the latest marketing trends and technologies
• Balancing creative thinking with analytical decision-making
• Adapting to a fully remote work environment and maintaining work-life balance

ASSUMPTION: The Marketing Director role at Teramind presents unique challenges related to remote team management, staying current with marketing trends, and balancing creativity with analytics.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on lead generation and has a strong emphasis on data-driven decision-making
• Teramind's focus on user behavior analytics and insider risk mitigation sets it apart from other marketing roles in the software development industry
• This role offers the opportunity to lead a team and make a significant impact on the company's growth and success, providing valuable experience for future career growth

ASSUMPTION: The Marketing Director role at Teramind is unique in its focus on lead generation and data-driven decision-making, making it an attractive option for candidates interested in working in the cybersecurity and data protection field.

📝 Sample Projects

• Developing and executing a multi-channel lead generation campaign that results in a 50% increase in qualified leads
• Implementing a marketing automation workflow that improves lead nurturing and conversion rates by 30%
• Conducting a comprehensive analysis of user behavior data to identify trends and optimize marketing strategies

ASSUMPTION: The Marketing Director role at Teramind involves a range of projects focused on lead generation, marketing automation, and data analysis, requiring a strong combination of creative and analytical skills.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team members?
• What are the key priorities for the marketing team in the first 90 days of this role?
• How does Teramind foster a culture of innovation and resourcefulness within its marketing team?
• What opportunities are there for the Marketing Director to contribute to the company's strategic decision-making process?
• How does Teramind measure the success of its marketing campaigns and initiatives?

ASSUMPTION: The interview process at Teramind provides an opportunity for candidates to assess the company's commitment to marketing team growth, innovation, and data-driven decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your lead generation experience and results
• Write a cover letter that demonstrates your understanding of Teramind's products and target market
• Prepare for the interview by researching Teramind's industry and competition
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.