Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Dow Jones

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing & Product Management

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for a specific OPIS market segment
• Collaborating with cross-functional teams to optimize conversion touchpoints and event promotions
• Driving key marketing acquisition metrics such as sales leads, event registrations, and ROI
• Innovating new ideas to increase lead generation and conversion
• Managing relationships with Sales, Customer Service, and Editorial teams

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to achieve marketing goals.

📋 Key Responsibilities

✅ Develop marketing strategy and annual plans with specific KPIs for your market segment and products

✅ Define buyer personas, buyer journeys, and product positioning for all possible prospects in your market segment

✅ Oversee creative and messaging for all channels, as well as audience segment targeting and selection

✅ Optimize conversion touchpoints such as landing pages and order forms using best practices and available data

✅ Manage all aspects of event promotion, including OPIS conferences, webinars, and outside trade shows in applicable markets

✅ Create strategy and resulting campaigns for nurturing sales leads to close

✅ Interpret marketing performance analyses to determine strategies for future success

✅ Innovate new ideas that increase lead generation and conversion

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven decision-making to achieve marketing objectives.

🎯 Required Qualifications

Education: College degree or equivalent work experience

Experience: 12+ years of proven B2B marketing leadership experience

Required Skills:

• Familiarity with the energy industry, especially in the Middle East and African markets (highly desirable)
• Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
• Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator, and/or Canva
• Self-directed and capable of working independently without direct supervision
• Ability to distill complex products into clear narratives
• Strong verbal, written, and interpersonal communication skills
• Ability to learn quickly, multi-task, and manage projects to completion
• Detail-oriented with a commitment to accuracy
• Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
• Experience working with multiple stakeholders and cultures across time zones and global locations

Preferred Skills:

• Fluency in Arabic

ASSUMPTION: Candidates with experience in the energy industry and familiarity with marketing automation tools will be at a significant advantage for this role.

💰 Compensation & Benefits

Salary Range: ASSUMPTION: Based on market research and the role's requirements, the estimated salary range for this position is AED 350,000 - 450,000 per annum (USD 96,000 - 124,000).

Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Subscription Discounts
• Employee Referral Program

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on team and project needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations worldwide across multiple formats, including print, digital, mobile, and live events.

Company Size: Dow Jones has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: Dow Jones was founded in 1882 and has a rich history of producing unrivaled quality content for over 130 years.

Company Description:

• Dow Jones is home to leading publications and products, including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.
• Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
• Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in the job application and interview process.

Company Specialties:

• Business News
• Risk & Compliance
• Market Intelligence
• Private Markets
• Digital Media
• Wealth Management
• Algorithmic & Quantitative Trading
• Research & Knowledge Management
• News Archives
• Conferences
• Market Moving News
• and Investment Banking

Company Website: http://www.dowjones.com

ASSUMPTION: Working at Dow Jones offers exposure to a global news organization with a strong brand and extensive resources.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in B2B marketing.

Reporting Structure: The Marketing Director reports to the Executive Director of Marketing and is responsible for leading a team of marketing specialists.

Work Arrangement: This is an on-site role based in Dubai, United Arab Emirates. However, some flexibility may be available for remote work based on team and project needs.

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within Dow Jones' diverse portfolio of businesses.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Chance to develop leadership and management skills by overseeing a team of marketing specialists.

ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing, collaboration with diverse teams, and the chance to manage a team of marketing specialists.

🌍 Location & Work Environment

Office Type: The Dubai office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 1211 6th Ave, New York, NY 10036, US; Carrer del Bruc, 97, Barcelona, Catalonia 08009, ES

Geographic Context:

• The Dubai office is located in the heart of the city, offering easy access to public transportation and amenities.
• Dubai is a multicultural city with a vibrant business environment and numerous opportunities for professional growth.
• The United Arab Emirates offers a tax-free income and a high standard of living.

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available based on team and project needs.

ASSUMPTION: Working in Dubai offers a dynamic and multicultural environment with ample opportunities for professional development and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Executive Director of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Collaboration and teamwork
• Communication and presentation skills
• Problem-solving and analytical skills
• Industry knowledge and energy market expertise

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and energy industry knowledge.
• Prepare examples of your marketing achievements and challenges overcome to demonstrate your capabilities during the interview.
• Research Dow Jones and the OPIS business to show your interest and understanding of the company and its products.

ATS Keywords: B2B Marketing, Lead Generation, Sales Enablement, Marketing Strategy, Marketing Planning, Cross-Functional Teams, Energy Industry, Marketing Automation, CRM Systems, Graphic Design

ASSUMPTION: The application process for this role is competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• HubSpot and/or Eloqua (marketing automation)
• NetSuite and/or Salesforce (CRM)
• Adobe Photoshop, InDesign, Illustrator, and/or Canva (graphic design)
• SEO and SEM tools
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is desirable for this role, as they are commonly used in B2B marketing.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Independence
• Fairness
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders across time zones and global locations?
• Do you have strong leadership skills and the ability to influence and achieve goals through collaboration?

ASSUMPTION: Candidates who align with Dow Jones' company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing a team of marketing specialists remotely and across time zones
• Balancing strategic planning with tactical execution and day-to-day tasks
• Working in a fast-paced, dynamic, and sometimes high-pressure environment
• Adapting to changes in the energy market and adjusting marketing strategies accordingly

ASSUMPTION: These challenges require strong leadership, adaptability, and effective communication skills to overcome successfully.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in its focus on the energy industry and the specific OPIS market segment.
• Industry-specific context: The energy industry is cyclical and influenced by global events, requiring marketing strategies to adapt quickly to changing market conditions.
• Career path comparison: This role offers growth opportunities within the marketing department and potential career progression within Dow Jones' diverse portfolio of businesses.

ASSUMPTION: Candidates should research the energy industry and Dow Jones' OPIS business to understand the unique aspects of this role and how it compares to similar marketing director positions.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service in the energy market
• Conducting market research and analysis to identify new opportunities for lead generation and sales growth
• Managing a team of marketing specialists to plan and execute a large-scale event or conference

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the Marketing Director role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing team collaborate with other departments, such as Sales and Editorial?
• What are the most significant challenges facing the energy market, and how does Dow Jones' OPIS business address them?
• What opportunities are there for professional development and growth within the marketing department and Dow Jones?
• How does Dow Jones support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and energy industry knowledge
• Prepare examples of your marketing achievements and challenges overcome to demonstrate your capabilities during the interview
• Research Dow Jones and the OPIS business to show your interest and understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.