Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Version 1

🔹 Location: United Kingdom (London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, Belfast)

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (UK, Ireland, US, India)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an integrated marketing strategy to drive business growth
• Leading a global marketing team to deliver strategic campaigns and initiatives
• Collaborating with senior leadership teams and stakeholders across the organization
• Building the reputation and credibility of marketing as a strategic partner
• Optimizing marketing budget and resources for maximum impact and ROI

ASSUMPTION: This role requires a strategic thinker with proven expertise in successful marketing leadership roles and a natural ability to advocate for overall business vision and strategy.

📋 Key Responsibilities

✅ Define and execute on an integrated marketing strategy that supports Version 1’s long-term vision, market positioning, and business growth

✅ Build the reputation and credibility of marketing across influential and executive-level stakeholders, establishing the function as the go-to strategic partner for commercial and delivery teams

✅ Oversee strategic campaign planning and integrated marketing initiatives that support sector and service line marketing objectives, growing into existing strategic accounts as well as generating leads, boosting conversion rates and nurturing into sustainable revenue streams

✅ Advise on and implement an effective MarTech stack and channel strategy in-line with industry best-practice to level-up the customer experience

✅ Deploy data-driven insights to shape marketing strategy and tactics, using analytics and market intelligence to guide strategy, assess performance and adapt as necessary

✅ Establish key performance indicators and reporting frameworks to measure the effectiveness of marketing programmes, optimise budget and generate insights to inform decision-making and future strategy

✅ Lead a multidisciplinary marketing team, empowering team leads to maximise budget and resources and align on priorities

✅ Manage the overall global marketing budget with team leads, acting as liaison and forecasting/reporting to finance team and ensuring optimal allocation of resources for maximum impact and ROI

ASSUMPTION: The role may evolve based on the company's growth and market demands, requiring adaptability and flexibility from the candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in senior marketing leadership roles within the IT services or technology sector, with demonstrable success in developing and executing on long-term marketing strategies that drive sustained business growth

Required Skills:

• Proven expertise in strategic marketing planning and execution
• Strong understanding of marketing analytics, data interpretation, and performance optimisation
• Excellent influencing and relationship building skills
• High level of commercial awareness with experience of working tightly with commercial teams to understand customer landscapes and achieve customer-centric results
• Ability to stay informed and relevant on emerging industry trends, with the ability to apply intelligence to drive innovation in marketing, efficiency, and best practice
• A strong and emotionally intelligent leader, with the ability to inspire and lead across functions and geographies

Preferred Skills:

• Experience with MarTech stack and channel strategy
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the position and the need to communicate effectively with stakeholders across different regions.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Marketing Director role with 10+ years of experience in the UK)

Benefits:

• Excellent base salary plus bonus
• Opportunity to join the V1 Equity success scheme
• Inclusive culture
• Professional growth opportunities
• Work-life balance
• Supportive community
• Private medical coverage
• Life insurance coverage
• Free eye tests and contributions towards glasses
• Incentivised certifications and accreditations
• Employee-designed profit share scheme
• Pathways career development quarterly

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role with 10+ years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.

Company Size: Version 1 has over 3,200 employees across 4 continents, making it a large organization with a global presence.

Founded: Version 1 was founded in 1996 and has since grown into a successful IT services and IT consulting company.

Company Description:

• Version 1 is focused on delivering successful customer outcomes through the power of world-class teams
• The company's key principles include customer success, empowered people, and a strong organization
• Version 1 offers an end-to-end offer designed to address the most difficult challenges faced by customers, supported by the latest cutting-edge technologies

Company Specialties:

• Managed Services
• Application Modernisation
• Cloud Transformation
• Data X AI
• Enterprise Applications
• Business Transformation
• Experience Design
• Oracle
• AWS
• Microsoft
• Snowflake

Company Website: https://www.version1.com

ASSUMPTION: Version 1 is a well-established company with a strong reputation in the IT services and IT consulting industry. Working for Version 1 offers the opportunity to be part of a large, global organization with a focus on delivering successful customer outcomes.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Executive Officer (CEO) or another senior executive within the organization.

Reporting Structure: The Marketing Director will lead a multidisciplinary marketing team and collaborate with senior leadership teams and stakeholders across the organization.

Work Arrangement: This role is remote-friendly, with the primary focus on UK, Ireland, US, and India. The work arrangement may involve some travel for meetings and events.

Growth Opportunities:

• As a senior leadership role, this position offers the opportunity to grow within the organization and make a significant impact on the company's overall strategy and success
• The role may evolve based on the company's growth and market demands, presenting new challenges and opportunities for professional development
• Version 1 offers professional growth opportunities, such as peer mentorship programs and career development opportunities, to help employees reach their full potential

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's overall strategy and success.

🌍 Location & Work Environment

Office Type: Version 1 has multiple offices across the UK, Ireland, US, and India, with a flexible work-from-home policy for eligible employees.

Office Location(s): London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, Belfast, and other global locations

Geographic Context:

• The UK offices are located in major cities with vibrant tech scenes and access to a diverse talent pool
• Version 1's global presence offers the opportunity to work with teams and clients from various cultural backgrounds
• The company's flexible work arrangements allow for a better work-life balance and the ability to work from home when needed

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential travel for meetings and events

ASSUMPTION: Working for Version 1 offers a flexible work environment with the opportunity to work from home and collaborate with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final interview with the CEO or another senior executive
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Commercial awareness and customer-centric mindset
• Data-driven decision-making and analytics
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of Version 1's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Research Version 1's company culture and values to ensure a good fit and show your enthusiasm for the role during the interview process

ATS Keywords: Marketing strategy, data-driven insights, commercial awareness, relationship building, marketing analytics, team leadership, campaign planning, customer-centric results, performance optimisation, emerging industry trends, MarTech stack, budget management, stakeholder engagement, innovation, strategic thinking, cross-functional collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and commercial awareness. Tailoring your application materials to highlight these skills and demonstrating your understanding of Version 1's business and the role's requirements will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management and collaboration tools (e.g., Asana, Trello, Jira)
• Data visualization and analytics tools (e.g., Tableau, Power BI, Google Data Studio)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Experience with specific tools mentioned above is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Empowered People
• Strong Organization

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Customer-centric and commercially aware

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in a global organization?
• Are you comfortable working with remote teams and collaborating with stakeholders across different regions and time zones?
• Do you have strong leadership and team management skills, with the ability to inspire and motivate your team members?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on delivering results and driving business growth?

ASSUMPTION: A strong cultural fit for this role requires a strategic thinker with proven leadership and team management skills, as well as a customer-centric and commercially aware mindset. The ability to work effectively with remote teams and collaborate with stakeholders across different regions and time zones is essential for success in this global role.

⚠️ Potential Challenges

• Managing a global marketing team with members in various time zones and cultural backgrounds
• Balancing strategic planning and execution with day-to-day tactical tasks
• Adapting to the company's growth and market demands, which may require changes in priorities and strategies
• Working with limited resources and budget constraints, requiring a focus on maximizing ROI and optimizing marketing spend

ASSUMPTION: These challenges are inherent to a senior marketing leadership role in a global organization. Successful candidates will have experience navigating similar challenges and be able to demonstrate their ability to adapt, prioritize, and make data-driven decisions in a dynamic environment.

📈 Similar Roles Comparison

• Marketing Director vs. Chief Marketing Officer (CMO): Marketing Director typically reports to the CEO or another senior executive, while CMO reports directly to the CEO and has a broader scope of responsibilities, including overall business strategy and revenue growth. Marketing Director is a more focused role on marketing strategy and execution.
• Industry-specific context: Version 1 operates in the IT services and IT consulting industry, which has unique market dynamics and customer needs compared to other industries. A strong understanding of this industry is crucial for success in this role.
• Career path comparison: This role offers a clear path for career progression within the marketing function, with the potential to advance to a CMO or another senior leadership role within the organization.

ASSUMPTION: Understanding the differences between Marketing Director and CMO roles, as well as the unique aspects of the IT services and IT consulting industry, will be crucial for success in this role and for planning your long-term career growth within the organization.

📝 Sample Projects

• Developing and executing a global marketing strategy that drives business growth and increases market share in key regions
• Leading a team to plan and execute integrated marketing campaigns that generate leads, boost conversion rates, and nurture existing accounts
• Implementing an effective MarTech stack and channel strategy that improves the customer experience and optimizes marketing spend

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Director role, requiring a combination of leadership, planning, execution, and data-driven decision-making skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision and how this role fits into achieving that vision?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize impact?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Version 1 support the professional growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role's requirements, the company's culture, and the team's dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, demonstrating your understanding of Version 1's business and the role's requirements
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Research Version 1's company culture and values to ensure a good fit and show your enthusiasm for the role during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.