Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Methodist Retirement Communities (MRC)

🔹 Location: Fort Worth, Texas

🔹 Job Type: On-site

🔹 Category: Healthcare

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving census and sales goals through marketing plan development and implementation
• Direct reporting to the Executive Director with corporate support from a VP of Marketing and Sales
• Proven track record in Senior Living sales and management experience
• Excellent telephone, presentation, and closing skills, with experience in lead management

ASSUMPTION: This role requires a balance of strategic planning and hands-on sales execution, with a focus on building relationships with senior adults.

📋 Key Responsibilities

✅ Develop, implement, and continuously update the community marketing plan to achieve census and sales goals

✅ Report directly to the Executive Director and collaborate with the corporate VP of Marketing and Sales

✅ Achieve sales results through individual efforts and leading an integrated sales team

✅ Maintain exceptional telephone, presentation, and closing skills, with experience in lead management

✅ Demonstrate a genuine desire to work closely with senior adults

ASSUMPTION: Success in this role will require a strong focus on relationship-building, both with potential residents and internal stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree from a 4-year college (related experience may be substituted)

Experience: Proven track record in Senior Living sales, with previous management or supervisory experience

Required Skills:

• Senior Living Sales Experience
• Management/Supervisory Experience
• Intermediate Computer Skills
• Strong Organizational Skills (follow-up, detail-oriented, multi-tasking)
• Telephone, Presentation, and Closing Skills
• Lead Management Experience

Preferred Skills:

• Experience with relevant community software
• Fluency in Spanish (for better outreach to the Hispanic community)

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for reaching a broader audience in Texas.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Director in Senior Living with 5-10 years of experience in Texas)

Benefits:

• Competitive Compensation
• Commission Structure
• Excellent Benefit Package
• PTO From Day One
• 401k

Working Hours: Full-time, typically Monday-Friday, with some flexibility for events and meetings

ASSUMPTION: The salary range is estimated based on industry standards and the company's size. The benefits package is assumed to be comprehensive, given the company's nonprofit status and focus on employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Methodist Retirement Communities (MRC) operates in the Senior Living and Healthcare industry, focusing on independent living, assisted living, memory support, and skilled nursing services.

Company Size: MRC is a mid-sized nonprofit organization with 1,001-5,000 employees, providing a supportive work environment with opportunities for growth and collaboration.

Founded: MRC was founded in 1962 and has since expanded to multiple locations across Texas, with a strong commitment to serving senior adults.

Company Description:

• MRC is a Texas-based, nonprofit senior lifestyle and care provider, aiming to serve more seniors by offering vibrant lifestyles, hospitality services, and healthcare options.
• The organization is mission-driven, with a focus on faith-inspired, elder-centered, and relationship-based care.
• MRC's Stevenson Oaks community in Fort Worth offers independent living apartments, assisted living units, and memory support suites, with an array of services designed to inspire connection, joy, and purpose throughout the aging process.

Company Specialties:

• Senior Independent Living
• Skilled Nursing and Rehab
• Assisted Living
• Memory Support
• Healthy Living and Whole Person Wellness

Company Website: www.mrcaff.org

ASSUMPTION: MRC's nonprofit status and mission-driven approach may result in a strong focus on community impact and employee engagement.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic planning and hands-on sales execution.

Reporting Structure: The Marketing Director reports directly to the Executive Director and receives support from a corporate VP of Marketing and Sales.

Work Arrangement: This is an on-site position, with the expectation of working from the Stevenson Oaks community in Fort Worth, Texas.

Growth Opportunities:

• Potential advancement to a regional or corporate marketing role within MRC
• Expanding skills and expertise in senior living marketing and sales
• Gaining experience in nonprofit management and leadership

ASSUMPTION: Given MRC's size and growth potential, there may be opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: The Stevenson Oaks community is a senior living facility, offering a supportive and engaging work environment focused on elder care.

Office Location(s): 172 independent living apartments, 40 assisted living units, and 24 memory support suites in Fort Worth, Texas

Geographic Context:

• Fort Worth is the fifth-largest city in Texas and the 13th-largest city in the United States, offering a diverse and growing population.
• The city is known for its vibrant arts and culture scene, as well as its rich history and cowboy heritage.
• Fort Worth has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The Marketing Director will work a full-time schedule, with some flexibility for events and meetings. The work environment is fast-paced and focused on achieving sales goals.

ASSUMPTION: The work environment may be emotionally demanding at times, given the nature of working with senior adults and their families.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Executive Director and corporate VP of Marketing and Sales
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Sales and marketing expertise in Senior Living
• Leadership and management skills
• Communication and presentation skills
• Cultural fit with MRC's mission and values

Application Tips:

• Highlight specific achievements in Senior Living sales and marketing on your resume
• Tailor your cover letter to emphasize your passion for working with senior adults and your alignment with MRC's mission
• Prepare examples of successful marketing campaigns or sales strategies from your previous roles

ATS Keywords: Senior Living Sales, Marketing Plan, Census Goals, Sales Goals, Lead Management, Telephone Skills, Presentation Skills, Closing Skills, Management Experience, Nonprofit, Elder Care

ASSUMPTION: Given MRC's focus on mission-driven care, applicants should emphasize their commitment to serving senior adults and aligning with the organization's values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, LinkedIn)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary, but the role will require proficiency in CRM software and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Compassion
• Accountability
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Focused on achieving sales goals
• Adaptable and responsive to the needs of senior adults

Self-Assessment Questions:

• How do you embody MRC's ICARE values in your daily work?
• How have you demonstrated adaptability and responsiveness in previous roles?
• How do you balance strategic planning with hands-on sales execution?

ASSUMPTION: Applicants should be prepared to discuss their alignment with MRC's values and their ability to work effectively with senior adults and internal stakeholders.

⚠️ Potential Challenges

• Meeting aggressive sales targets in a competitive market
• Balancing the demands of individual sales efforts with leading a team
• Adapting to the unique needs and preferences of senior adults
• Managing the emotional aspects of working with senior adults and their families

ASSUMPTION: Success in this role will require strong sales skills, adaptability, and emotional intelligence.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on sales and lead management in the Senior Living industry
• Compared to other nonprofit marketing roles, this position offers the opportunity to work directly with senior adults and make a tangible impact on their lives
• Career progression may involve moving into a regional or corporate marketing role within MRC, or transitioning to a for-profit Senior Living organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal values.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase occupancy rates in the Stevenson Oaks community
• Collaborating with the corporate marketing team to create branded materials that resonate with senior adults and their families
• Analyzing sales data to identify trends and opportunities for improving marketing and sales strategies

ASSUMPTION: The specific projects undertaken in this role will depend on the community's needs and the organization's strategic priorities.

❓ Key Questions to Ask During Interview

• How does MRC support the professional development of its Marketing Directors?
• What are the most significant challenges facing the Stevenson Oaks community, and how can this role address them?
• How does MRC measure the success of its marketing and sales efforts, and how can this role contribute to those metrics?
• What is the typical career path for a Marketing Director at MRC, and what opportunities exist for growth and advancement?
• How does MRC foster a culture of collaboration and teamwork among its marketing and sales teams?

ASSUMPTION: Applicants should use the interview process to assess the fit of the role and the organization with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your sales and marketing experience in Senior Living, as well as any relevant management or leadership roles
• Write a cover letter that emphasizes your passion for working with senior adults and your alignment with MRC's mission and values
• Prepare examples of successful marketing campaigns or sales strategies from your previous roles
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.