📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: YMCA of Western North Carolina
🔹 Location: Asheville, NC
🔹 Job Type: Full Time Salary
🔹 Category: Administration
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Experienced (10+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and implementing internal and external marketing strategies
- Collaborating with internal stakeholders to develop and execute marketing plans
- Supervising the Marketing Assistant and managing vendor relationships
- Analyzing data to determine the effectiveness of marketing campaigns and making recommendations
- Ensuring the YMCA brand and voice are maintained across the association
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Work collaboratively with internal stakeholders to develop, execute, and monitor marketing plans and activities
✅ Provide guidance, direction, and support for all marketing activities
✅ Implement a results-based management approach to ensure the department is working toward association-level objectives
✅ Train service line and center staff on best practices for marketing programs and activities
✅ Analyze data to determine the effectiveness of and make recommendations on the direction of marketing campaigns
✅ Model inclusive behaviors and ensure that all dimensions of diversity are represented in marketing materials
✅ Maintain the Y brand and voice across the association to ensure compliance with national brand standards
✅ Assist as needed with YMCA functions and special events
✅ Implement corrective actions when necessary based upon available data
✅ Other duties as assigned
ASSUMPTION: This role requires a high degree of independence, strong organizational skills, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in journalism, communications, public relations, or related field
Experience: At least 10 years of professional experience in one of these fields
Required Skills:
- Excellent personal computer skills and experience with standard business software, including Microsoft Office Suite
- High degree of proficiency with marketing tools, including Canva, email marketing systems, website administration, and social media platforms and management tools
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the YMCA brand and culture
ASSUMPTION: Candidates should have a strong background in marketing, excellent communication skills, and a proven track record of success in a similar role.
💰 Compensation & Benefits
Salary Range: $60,932.35/year (provided by the employer)
Benefits:
- Medical, dental, and vision insurance
- Group life insurance and long-term disability
- Paid time off and retirement plan with employer contribution of 12% of salary
- Free YMCA membership, afterschool childcare, and summer day camp discounts
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the employer's information. Benefits are comprehensive and include health insurance, retirement plans, and various discounts.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 1889
Company Description:
- The YMCA of Western North Carolina strengthens local communities through youth development, healthy living, and social responsibility.
- It engages more than 100,000 people regardless of age, income, or background to nurture the potential of children and teens, improve regional health and well-being, and provide opportunities to give back and support the community.
- The YMCA is guided by the core values of caring, honesty, respect, and responsibility.
Company Specialties:
- Youth Development
- Healthy Living
- Social Responsibility
Company Website: ymcawnc.org
ASSUMPTION: The YMCA of Western North Carolina is a large, nonprofit organization with a strong focus on community impact and social responsibility.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Senior Vice President of Marketing and Engagement
Work Arrangement: Full-time, on-site position with occasional local travel and work at special events
Growth Opportunities:
- Potential to advance within the marketing department or take on additional responsibilities within the organization
- Opportunities to work on high-impact campaigns and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Association Office
Office Location(s): Asheville, NC
Geographic Context:
- Asheville is located in the Blue Ridge Mountains of western North Carolina
- The city offers a mix of urban and outdoor living, with easy access to hiking, biking, and other recreational activities
- Asheville has a vibrant arts and culture scene, with numerous galleries, museums, and music venues
Work Schedule: Monday-Friday, 8:30am-5:00pm (with a 30-minute lunch break) with flexibility for special events and as needed
ASSUMPTION: The work environment is collaborative and supportive, with a strong focus on teamwork and community impact.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Leadership and team management
- Brand management and consistency
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing strategies, data-driven decision-making, and leadership experiences
- Research the YMCA's mission, values, and marketing efforts to demonstrate your understanding of the organization
ATS Keywords: Marketing strategy, data analysis, leadership, brand management, marketing campaigns, stakeholder collaboration, vendor management
ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Canva
- Email marketing systems (e.g., Mailchimp, Constant Contact)
- Social media platforms and management tools (e.g., Hootsuite, Buffer)
- Website administration tools (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency with these tools is required for the role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Caring: Showing genuine concern for the well-being and growth of others
- Honesty: Being truthful and transparent in all interactions
- Respect: Valuing the inherent worth of every person and treating them with dignity
- Responsibility: Taking ownership of one's actions and their consequences
Work Style:
- Collaborative: Working effectively with others to achieve common goals
- Adaptable: Embracing change and adjusting to new situations
- Data-driven: Making decisions based on evidence and analysis
Self-Assessment Questions:
- How have you demonstrated caring and empathy in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How have you used data to inform your marketing strategies and improve results?
ASSUMPTION: Candidates should be able to articulate how their personal values and work style align with the YMCA's core values and work environment.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring cost-effectiveness
- Balancing multiple projects and deadlines
- Working with a diverse range of stakeholders, including internal teams, vendors, and external partners
- Adapting to changes in marketing trends and technologies
- Ensuring consistent branding and messaging across various marketing channels
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- Marketing Manager: Focuses on a specific product, service, or brand, while the Marketing Director oversees the entire marketing department
- Brand Manager: Responsible for maintaining brand consistency across all marketing channels, while the Marketing Director oversees the development and implementation of marketing strategies
- Marketing Specialist: Focuses on specific marketing channels or tactics, while the Marketing Director oversees the overall marketing strategy and team management
ASSUMPTION: The Marketing Director role requires a broader scope of responsibilities and leadership skills compared to similar marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new YMCA program or service
- Analyzing and optimizing the effectiveness of existing marketing campaigns
- Managing a rebranding initiative to ensure consistent branding across all marketing channels
- Collaborating with external partners to create co-branded marketing materials and events
ASSUMPTION: These projects require strong strategic planning, data analysis, and project management skills, as well as the ability to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term marketing strategy?
- What are the biggest challenges facing the marketing department currently, and how can this role address them?
- How does the YMCA support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the YMCA approach diversity, equity, and inclusion in its marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and its marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing strategies, data-driven decision-making, and leadership experiences
- Research the YMCA's mission, values, and marketing efforts to demonstrate your understanding of the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
