Marketing Director

📌 Core Information 🔹 Job Title: Marketing Director 🔹 Company: Moon Valley Nurseries 🔹 Location: Scottsdale, AZ 🔹 Job Type: Full Time 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading strategic growth marketing efforts for Tree Care Maintenance division and Wholesale/Landscape Contractor customer segment. - Driving demand for recurring tree maintenance services and building brand loyalty among professional buyers. - Building and executing high-impact marketing campaigns, improving customer retention and acquisition strategies. - Collaborating with cross-functional teams to align messaging and enhance service adoption. - Managing external agencies and internal resources to execute marketing strategies effectively. ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive growth in emerging verticals. The ideal candidate will have experience in subscription-based services, recurring maintenance programs, or B2B marketing, preferably in home services, landscaping, or other field-based industries. 📋 Key Responsibilities 🔹 🌳 Marketing Strategy & Campaign Development: - Lead end-to-end marketing strategy for Tree Care Maintenance services, focusing on lead generation, customer retention, and lifetime value. - Develop targeted campaigns and content for landscape contractors, developers, and other wholesale buyers. - Launch localized and regional advertising programs to support market-level Tree Care sales teams. - Build and manage marketing funnels for recurring service models (e.g., quarterly pruning, fertilization plans). - Create tailored materials and communication strategies for B2B customers—including exclusive offers, loyalty programs, and partner promotions. - Monitor marketing KPIs and optimize campaign performance across digital, email, field, and direct marketing channels. 🔹 🤝️‍♂️ Cross-Functional Collaboration: - Collaborate with Sales, Operations, and Product teams to align messaging and enhance service adoption. - Manage external agencies and internal resources (1 direct report or contractor) as needed. ASSUMPTION: Success in this role depends on strong collaboration skills, the ability to work effectively with diverse teams, and a deep understanding of the industry and target audience. 🎯 Required Qualifications 🔹 Education: - BS in Marketing or Business - MBA preferred, not required 🔹 Experience: - 7+ years of experience in marketing, with direct experience in service-based and/or B2B marketing. - Proven ability to drive adoption of recurring services, ideally in home improvement, landscaping, or subscription-based verticals. - Skilled in segmenting audiences and developing marketing programs specific to contractors, builders, and trade professionals. - Deep understanding of digital, email, local, and trade-focused marketing channels. - Comfortable collaborating with field-based sales teams and working across multiple locations. - Entrepreneurial spirit and self-starter mentality. - Excellent written, verbal, and strategic thinking skills. 💰 Compensation & Benefits 🔹 Salary Range: $150,000 - $250,000 per year (based on experience level and industry standards for similar roles in Arizona) 🔹 Benefits: - Medical Insurance - 401(k) - Holidays - PTO Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional travel and event attendance) 🛑 Physical Requirements & Working Conditions: - While performing the duties of this job, the employee is regularly required to talk and hear. - This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. - The employee must frequently lift and/or move items over 15 pounds. - Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind. OTHER: Subject to MVR and criminal background check (in accordance with applicable fair chance laws, rules, and regulations) 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Retail (specifically, horticulture and landscaping) 🔹 Company Size: 1,001-5,000 employees 🔹 Founded: 1995 🔹 Company Description: Moon Valley Nurseries is a leading grower of box trees and palms in North America, specializing in delivering high-quality trees and plants to clients. The company offers comprehensive services, including design, delivery, and professional installation, backed by an unmatched tree warranty. With retail and growing operations in Arizona, California, Nevada, Texas, Tennessee, and Florida, Moon Valley Nurseries has expanded its footprint through strategic acquisitions, such as Growest Nurseries in California and Glen Flora Farms in Texas. 🔹 Company Specialties: - Palm Trees - Ficus Trees - Desert Trees - Landscape Design - Shade Trees - Flowering Trees - Cacti - Shrubs - Plants - Fertilizer - Planting - Delivery - Online Nursery - Horticulture - Xeriscape - Fruit Trees - Home Improvement - Green Space - Landscaping - Commercial Landscape - HOA Landscape 🔹 Company Website: 📊 Role Analysis 🔹 Career Level: Mid-level to senior marketing role, with potential for growth into a director or VP position as the company expands its marketing efforts. 🔹 Reporting Structure: This role reports directly to the VP of Marketing or a similar executive, depending on the company's organizational structure. 🔹 Work Arrangement: On-site, with occasional travel required for market visits, industry events, and client meetings. 🔹 Growth Opportunities: - As the company continues to expand its marketing efforts, there may be opportunities to grow into a director or VP role. - The ideal candidate will have a proven track record of driving growth in emerging verticals and be eager to take on new challenges as the company evolves. 🌍 Location & Work Environment 🔹 Office Type: Corporate headquarters with a casual, collaborative work environment. 🔹 Office Location(s): 14000 N Pima Rd, Ste 150, Scottsdale, AZ 85260, USA 🔹 Geographic Context: - Scottsdale, Arizona, is a suburb of Phoenix, offering a mix of urban and suburban living with a desert climate. - The area is known for its high-end residential communities, golf courses, and upscale amenities. - The office is conveniently located near major highways, providing easy access to other parts of the Phoenix metropolitan area. 🔹 Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional travel and event attendance. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications. 4. Final interview or assessment with senior leadership to make a hiring decision. 🔹 Key Assessment Areas: - Strategic thinking and problem-solving skills. - Marketing expertise, particularly in service-based and B2B marketing. - Ability to work effectively with cross-functional teams and manage external agencies. - Understanding of the industry, target audience, and market trends. - Cultural fit and alignment with the company's values and mission. 🔹 Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Showcase your understanding of the industry, target audience, and market trends in your application materials. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, marketing expertise, and ability to work effectively with cross-functional teams. 4. Research the company and its competitors to demonstrate your knowledge of the industry and market landscape. 🛠 Tools & Technologies 🔹 Marketing Automation Platforms: - HubSpot - Marketo - Pardot 🔹 CRM & Sales Enablement Platforms: - Salesforce - HubSpot CRM - Zoho CRM 🔹 Project Management & Collaboration Tools: - Asana - Trello - Microsoft Teams 🔹 Design & Content Creation Tools: - Canva - Adobe Creative Suite - Sketch 👔 Cultural Fit Considerations 🔹 Company Values: - Customer-centricity - Innovation - Sustainability - Integrity - Teamwork 🔹 Work Style: - Collaborative and team-oriented - Results-driven and data-focused - Adaptable and open to change - Committed to continuous learning and improvement 🔹 Self-Assessment Questions: 1. How do your personal values align with Moon Valley Nurseries' core values? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. Can you provide an example of a successful marketing campaign you've led, and how you measured its impact on the business? 🚨 Potential Challenges 🔹 Role-Specific Challenges: - Balancing the needs of multiple stakeholders, including B2B customers, field-based sales teams, and internal teams. - Managing marketing budgets and resources effectively to maximize ROI. - Keeping up with industry trends and technological advancements in marketing automation and data analysis. 🔹 Company-Specific Challenges: - Working in a fast-paced, growing company that may have evolving priorities and structures. - Managing a team or external agencies with varying levels of experience and expertise. - Balancing the need for strategic, long-term marketing initiatives with short-term tactical campaigns. 🔹 Industry-Specific Challenges: - Navigating seasonal fluctuations in demand for landscaping and tree care services. - Adapting to changes in consumer behavior and preferences in the home improvement and landscaping sectors. - Competing with established players and new entrants in the market. 📈 Similar Roles Comparison 🔹 Marketing Manager - Tree Care Division: - Focuses on tactical execution and day-to-day management of marketing campaigns for the Tree Care division. - Works closely with the Marketing Director to implement strategic initiatives and drive growth in the Tree Care vertical. 🔹 Senior Marketing Manager - Wholesale/Landscape Contractor Segment: - Leads marketing efforts for the Wholesale/Landscape Contractor customer segment, focusing on brand awareness, customer acquisition, and retention. - Collaborates with the Marketing Director to align strategies and ensure consistent messaging across customer segments. 📝 Sample Projects 🔹 Recurring Service Model Funnel Optimization: - Analyze existing marketing funnels for recurring service models (e.g., quarterly pruning, fertilization plans). - Identify opportunities for improvement in customer acquisition, retention, and lifetime value. - Develop and execute A/B tests to optimize funnel performance and drive growth in recurring revenue. 🔹 Wholesale Buyer Targeted Campaign: - Conduct market research to understand the needs, preferences, and pain points of wholesale buyers in the landscaping and tree care industries. - Develop targeted campaigns and content tailored to these buyers, highlighting the unique benefits and value propositions of Moon Valley Nurseries' services. - Launch and optimize campaigns across digital, email, field, and direct marketing channels to drive qualified leads and conversions. 💡 Key Questions to Ask During Interview 🔹 Role-Specific Questions: 1. How does this role fit into the overall marketing strategy for Moon Valley Nurseries? 2. What are the biggest challenges facing the Tree Care Maintenance division, and how can marketing efforts address them? 3. How does the company measure the success of marketing campaigns, and what KPIs are most important for this role? 🔹 Team & Company Culture Questions: 1. How does the marketing team collaborate with other departments, such as Sales and Operations? 2. What is the company's approach to professional development and growth opportunities for marketing team members? 3. How does Moon Valley Nurseries support work-life balance for its employees? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for phone or video screening and in-person or virtual interviews, focusing on your strategic thinking, marketing expertise, and ability to work effectively with cross-functional teams. 4. Follow up with the hiring manager or HR representative after your interview, expressing your interest in the role and any additional insights you gained during the interview process. 5. If selected for the final round, be prepared to present a marketing plan or case study that demonstrates your ability to drive growth and impact in the Tree Care Maintenance division and Wholesale/Landscape Contractor customer segment.