Marketing Director - FMCG

📌 Core Information

🔹 Job Title: Marketing Director - FMCG

🔹 Company: Black & Grey HR

🔹 Location: Abu Dhabi, Abū Z̧aby, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: FMCG

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and executing marketing strategies
• Brand management, including brand positioning, product portfolio management, and growth strategies
• Trade marketing and sales support to boost in-store visibility and consumer engagement
• Market and consumer insights analysis to identify growth opportunities
• Team leadership and collaboration with cross-functional departments

ASSUMPTION: This role requires a high level of strategic thinking and leadership to drive brand growth and market impact in a competitive FMCG sector.

📋 Key Responsibilities

✅ Develop and execute marketing strategies that align with business goals

✅ Lead brand positioning, product portfolio management, and growth strategies

✅ Drive trade marketing plans to boost in-store visibility, promotions, and consumer engagement

✅ Oversee brand communication, advertising campaigns (ATL/BTL), and new product launches

✅ Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities

✅ Lead and mentor the marketing team to deliver high performance

✅ Collaborate with Sales, R&D, Supply Chain, and Finance to execute marketing plans

ASSUMPTION: This role requires a balance of strategic thinking, leadership, and analytical skills to manage multiple aspects of marketing and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Experience: 15+ years of FMCG marketing experience

Required Skills:

• Strategic thinking & business understanding
• Strong negotiation & communication
• Consumer & market-focused
• Leadership & team development
• Innovative & adaptable
• Results-driven with strong execution

Preferred Skills:

• Experience in digital marketing, shopper marketing, or omnichannel strategies

ASSUMPTION: Candidates with a strong background in Trade Marketing, Branding, and Category Management, along with proven leadership skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for a Marketing Director role in Abu Dhabi)

Benefits:

• Attractive salary
• Benefits package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FMCG (Fast-Moving Consumer Goods) sector, which includes products that are sold quickly and at relatively low cost, such as food, beverages, clothing, and other consumer goods.

Company Size: Small (2 employees), which may offer a more agile and entrepreneurial work environment.

Founded: 2020 (Based on LinkedIn data), with a brief history of providing recruitment services in the UAE.

Company Description:

• Black & Grey HR is a recruitment agency specializing in various industries, including FMCG.
• The company aims to connect top talent with leading organizations in the UAE.
• Black & Grey HR focuses on understanding both clients' and candidates' needs to facilitate successful matches.

Company Specialties:

• Recruitment services
• Talent acquisition
• Staffing solutions

Company Website: http://churchills-of-london.co.uk

ASSUMPTION: Black & Grey HR is a small recruitment agency with a focus on understanding clients' and candidates' needs to facilitate successful matches in various industries, including FMCG.

📊 Role Analysis

Career Level: Executive/Managerial level, with a focus on strategic decision-making and team leadership.

Reporting Structure: This role reports directly to the CEO or another high-level executive within the client organization.

Work Arrangement: On-site, with the expectation of working from the company's office in Abu Dhabi.

Growth Opportunities:

• Potential career progression into senior leadership roles within the client organization.
• Opportunities to expand marketing strategies and impact across multiple brands or product categories.
• Growth potential within Black & Grey HR, such as taking on additional responsibilities or moving into a more senior recruitment role.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the client organization and at Black & Grey HR.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on professionalism and collaboration.

Office Location(s): Abu Dhabi, United Arab Emirates

Geographic Context:

• Abu Dhabi is the capital and second-most populous city of the United Arab Emirates.
• The city offers a mix of traditional and modern architecture, with a strong focus on business and tourism.
• Abu Dhabi is home to various multinational corporations and offers numerous opportunities for career growth and development.

Work Schedule: Full-time, with the expectation of working standard business hours (9:00 AM - 5:00 PM, Sunday - Thursday).

ASSUMPTION: The work environment at Black & Grey HR is likely to be professional and collaborative, with a focus on understanding clients' and candidates' needs to facilitate successful matches.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager or a panel of interviewers to discuss qualifications, experience, and career goals.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
• Research the FMCG industry and the client organization to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Marketing Director, FMCG, Strategic Planning, Brand Management, Trade Marketing, Consumer Insights, Team Leadership, Cross-Functional Collaboration, Market Analysis, Competitor Activity, Product Portfolio Management, Growth Strategies

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership, and industry-specific skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Market research and analytics tools (e.g., Nielsen, Kantar, Euromonitor)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client organization's preferences and industry standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency.
• Expertise: Demonstrating deep knowledge and experience in the recruitment industry.
• Collaboration: Working closely with clients and candidates to facilitate successful matches.

Work Style:

• Professional and client-focused
• Adaptable and responsive to client needs
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving brand growth and market impact in the FMCG sector?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you possess strong leadership skills and the ability to mentor and develop team members?

ASSUMPTION: Black & Grey HR values integrity, expertise, and collaboration, with a focus on understanding clients' and candidates' needs to facilitate successful matches.

⚠️ Potential Challenges

• Managing multiple aspects of marketing, including strategic planning, brand management, trade marketing, and market analysis, may require strong organizational skills and time management.
• Working in the competitive FMCG sector may present challenges in maintaining market share and driving brand growth.
• Collaborating with cross-functional departments and external agencies may require strong communication and interpersonal skills.
• Adapting to the unique cultural and business environment of the United Arab Emirates may present challenges for candidates new to the region.

ASSUMPTION: This role presents various challenges, including managing multiple marketing aspects, competing in the FMCG sector, collaborating with cross-functional teams, and adapting to the UAE's unique environment.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in the FMCG sector by focusing on strategic planning, brand management, trade marketing, and market analysis within a recruitment agency context.
• The FMCG industry is highly competitive and dynamic, with a strong focus on consumer trends, market insights, and innovative marketing strategies.
• Career progression in this role may involve moving into senior leadership positions within the client organization or taking on additional responsibilities at Black & Grey HR.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing director positions in the FMCG sector, with a focus on strategic planning, brand management, trade marketing, and market analysis within a recruitment agency context.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch in the FMCG sector, including market research, consumer segmentation, and competitive analysis.
• Managing a team of marketing professionals to execute trade marketing campaigns, including in-store promotions, sampling events, and trade advertising.
• Conducting a market analysis to identify growth opportunities for an established FMCG brand, including consumer trends, market segmentation, and competitive positioning.

ASSUMPTION: These sample projects provide insights into the key responsibilities and required skills for this marketing director role in the FMCG sector.

❓ Key Questions to Ask During Interview

• Can you describe the client organization's marketing team and how this role will collaborate with them?
• How does Black & Grey HR support the marketing efforts of its clients, and what resources are available to the marketing director in this role?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Black & Grey HR foster a culture of growth and development for its employees, and what opportunities exist for career progression in this role?
• What are the most challenging aspects of working in the FMCG sector in the United Arab Emirates, and how has Black & Grey HR addressed these challenges in the past?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the client organization, and the unique challenges and opportunities presented by the FMCG sector in the United Arab Emirates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
• Research the FMCG industry and the client organization to demonstrate your knowledge and enthusiasm for the role.
• Follow up with Black & Grey HR one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.