📌 Core Information
🔹 Job Title: Marketing Director - Franchise Development/RND
🔹 Company: AlphaGraphics and PostNet Headquarters
🔹 Location: Lakewood, Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible work from home options available)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for franchise recruitment across multiple brands
- Collaborating with cross-functional teams to enhance brand awareness and drive franchise leads
- Managing campaign budgets and implementing new tools and processes to scale marketing efforts
- Analyzing marketing performance metrics and reporting on progress towards annual revenue goals
ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully coordinate marketing efforts across multiple brands and teams.
📋 Key Responsibilities
✅ Planning and executing integrated marketing strategies for franchise recruitment across AlphaGraphics, PostNet, and World Options brands
✅ Collaborating with HQ marketing team and franchise regional directors to deliver program goals
✅ Developing and implementing strategic marketing campaigns to increase franchise awareness and achieve annual revenue goals
✅ Managing campaign budgets, implementing new tools, and refining marketing approach to drive franchise leads
✅ Coordinating semi-monthly candidate webinars, in-market opportunity events, and franchisee referral programs
✅ Updating social media platforms, third-party websites, and franchise development websites with relevant content
✅ Collaborating with external agencies for SEO/SEM strategies, public relations, and newsletter development
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: At least 7 years of experience in marketing, campaign development, brand management, and execution in a fast-paced, high-volume environment (franchise experience highly preferred)
Required Skills:
- Proven experience in marketing project management, planning, and execution
- Strong creative thinking and imagination for campaign development
- Excellent teamwork and collaboration skills
- Proficient in Microsoft Office Suite, Google programs/apps, and Adobe Creative Suite (preferred)
- Experience with email campaign creation and execution, including knowledge of HTML & CSS (a plus)
- Ability to work under pressure, meet deadlines, and remain positive and calm
- Proactive problem-solving skills
Preferred Skills:
- Experience working with project management systems like JIRA and Trello
- Familiarity with Constant Contact or BMS Sky for newsletter delivery
ASSUMPTION: Candidates with previous franchise marketing experience will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $113,000 per year (based on experience)
Benefits:
- 401(k) with matching
- Bonus based on performance
- Company parties
- Competitive salary
- Free food & snacks
- Health insurance
- Paid time off
- Parental leave
- Training & development
Working Hours: Full-time (40 hours per week) with flexible start times and half-day Fridays during summer and winter months
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for marketing directors with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Printing Services
Company Size: 51-200 employees (Mid-size company with a collaborative work environment)
Founded: 1970 (Over 50 years of experience in the printing industry)
Company Description:
- AlphaGraphics offers custom print and marketing solutions to help businesses get noticed and drive sales
- The company specializes in marketing materials, signage, and online marketing services
- AlphaGraphics is committed to maintaining high ethical standards and compliance with internal controls
Company Specialties:
- Mailing Services
- Online Marketing
- Brand Development
- Variable Data Printing
- Offset Printing
- Business Cards and Brochures
Company Website: https://www.alphagraphics.com/
ASSUMPTION: AlphaGraphics is a well-established company with a strong focus on customer service and quality products.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and impact on the company's expansion
Reporting Structure: This role reports directly to the VP of Retail Network Development and collaborates with various teams, including the HQ marketing team and franchise regional directors
Work Arrangement: Hybrid work arrangement with flexible work-from-home options and half-day Fridays during summer and winter months
Growth Opportunities:
- Potential to make a deep impact on the company's growth and expansion
- Opportunities to learn and develop skills in franchise marketing and brand management
- Possibility to advance within the marketing department or explore other roles within the company
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong marketing background and a passion for driving results.
🌍 Location & Work Environment
Office Type: Open-space work environment with a moderate noise level
Office Location(s): 143 Union Blvd, Suite 650, Lakewood, Colorado 80228, US
Geographic Context:
- Lakewood, Colorado, is a suburb of Denver, offering a mix of urban and suburban living
- The area has a high cost of living compared to the national average
- Lakewood is home to various industries, including healthcare, technology, and professional services
Work Schedule: Full-time (40 hours per week) with flexible start times and half-day Fridays during summer and winter months
ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on driving results and maintaining high ethical standards.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the VP of Retail Network Development
- Background check and reference check
Key Assessment Areas:
- Marketing and brand management skills
- Project management and organizational skills
- Collaboration and teamwork abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and project management skills
- Include specific examples of your experience with franchise marketing or relevant transferable skills
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Research the company and its competitors to demonstrate your industry knowledge
ATS Keywords: Marketing, franchise development, brand management, project management, campaign development, SEO/SEM, public relations, newsletter development, collaboration, teamwork, problem-solving
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, cultural fit, and ability to work collaboratively within a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google programs/apps
- Adobe Creative Suite (preferred)
- HTML & CSS (a plus)
- Project management systems like JIRA and Trello (a plus)
- Constant Contact or BMS Sky for newsletter delivery (a plus)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing campaigns and project management.
👔 Cultural Fit Considerations
Company Values:
- High ethical standards and compliance with internal controls
- Collaboration and teamwork
- Professional development and support of individual growth
- Commitment to maintaining a positive and fun work environment
Work Style:
- Fast-paced and results-driven
- Collaborative and team-oriented
- Adaptable and able to work under pressure
- Positive and supportive, with a focus on problem-solving
Self-Assessment Questions:
- Do you have experience working in a fast-paced, high-volume marketing environment?
- Are you comfortable collaborating with multiple teams and stakeholders?
- Can you maintain a positive and supportive attitude under pressure?
- Do you have a proven track record of driving results through marketing campaigns?
ASSUMPTION: Candidates who align with AlphaGraphics' values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various teams and stakeholders to deliver program goals
- Working under pressure to meet annual revenue goals and campaign budgets
- Adapting to changes in marketing strategies and tools as the company grows and evolves
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on franchise development marketing across multiple brands
- Franchise marketing experience is highly preferred, as it requires a deep understanding of the franchise industry and its target audience
- Career path comparison: This role offers potential growth opportunities within the marketing department or other areas of the company
ASSUMPTION: Candidates with relevant franchise marketing experience will have a competitive advantage in this role, as it requires a unique skill set and industry knowledge.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive franchise leads in a specific geographic region
- Collaborating with external agencies to optimize SEO/SEM strategies and improve search engine rankings
- Creating and managing a successful franchisee referral program to generate additional leads
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the current franchise development marketing strategies and their effectiveness?
- How does the marketing team collaborate with franchise regional directors and the HQ marketing team to deliver program goals?
- What are the key performance indicators (KPIs) used to measure the success of franchise development marketing campaigns?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's long-term vision for franchise development and growth, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's marketing strategies, and its long-term vision for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and project management skills, with a focus on franchise marketing or relevant transferable skills
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills, as well as your cultural fit with the company
- Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
